Digital Marketing for the Legal Industry

Finsbury Media offers a full range of digital marketing services tailored for the legal Industry to grow your legal practices. Our work speaks for itself. We have all the best Google and Facebook practices to ensure you get results. We deliver a personal and tailored service to each and every one of our clients. In the UK, one of three people will need a solicitor in their lifetime. And then, 3 out of 4 people who are seeking legal counsel will use the internet to find an attorney. With that many people looking for legal information over the web, maintaining a strong online presence for your law firm’s website is a priority – that is if you’re looking to attract more clients. The legal industry is one of the most competitive in the UK. If your digital marketing campaign is anything but properly managed and optimised, it’s safe to say that the competition is way ahead of you. While many law firms still do well by using billboards and TV spots to advertise, these methods are not exactly efficient and the results are a mixed bag. Our digital marketing methods are innovative and advanced always anticipate the intent of your customers and search engines.

Digital Marketing Agency | Digital Agency

Digital Marketing Agency | Digital Agency

Get set for marketing dominance of your legal firm

Can SEO help a law firm or lawyer to get more clients? It seems that with the change in the way people are searching legal services online, internet marketing for lawyers has become inevitable. We have worked with several lawyers and understand the conversion techniques that work successfully for this industry.

Our team can help you maximize your ROI from a digital marketing investment with focus on digital marketing services that work for legal services.

Drive increased revenue to your law firm

We offer digital marketing services for lawyers and attorneys that specifically suit their needs and industry. For example, we invest a lot of our time in competitor research and geo-targeted keywords to reach local clients really helps the customers searching for specialised legal services like personal injury, worker compensation and others.

We work with individual lawyers, small, mid-sized and large companies in the legal industry and consumer law firms. To ensure the best results, we constantly monitor and analyse data and let statistics drive our campaigns.

Working with an Award Winning Marketing Agency

These days, when someone needs a solicitor or barrister for help, they don’t turn to the phonebook. They turn to the web. Whether it’s to hire a lawyer or to find an answer to a legal question, Google and other search engines have become the go-to source for your target audience.

At Finsbury Media, we specialise in working with law firms, like yours, looking to gain recognition and grow their client base. We uncover who your target market is, what types of searches they conduct online, and where they perform these searches. We then use that data to create a custom strategy certain to deliver the results you deserve.

Google Marketing Services For Solicitors & Barristers

google adwords b2b

Legal Marketing Statistics You Must Read

More than 33% of clients look for a lawyer through the internet.
After referrals and recommendations from family and friends, online searches comprise over a third of clients to a particular law firm. Having said that, how’s your website looking?
96% of people seeking legal information or advice start online.
Therefore, if you have a high-quality, frequently-updated blog or an FAQ section, you’re positioning your firm as an expert which may convert a potential client to an actual one.
70% of law firms have gained new clients through their website.
This is why your website should not only be optimized for SEO, it needs to be top-notch as well, design-wise.
About 50-60% of global searches are coming from mobile devices
and have outnumbered desktop searches. Although you may have a good-looking legal, it may not be optimized for mobile users which will hurt your website in the long run.
Your law firm’s website should appear on the first page of Google or it may as well be unlisted at all.
This is because 75% of users never scroll past the first page of Google. If you’re a smaller law firm, you can use search engine optimization (SEO) and social media marketing to even out the playing field.
For smaller law firms, local marketing is where it’s at.
46% of search queries from Google are seeking local information. Also, 88% of local searches on a mobile device results in a call or visit within 24 hours.
Do you have a blog on your legal website?
By having a blog, you’re not just showing authority on your industry but it also increases your website’s chances of ranking in search engines by 434%. Not to mention, you gain 55% more visitors and 97% more inbound links.
Is your legal firm on social media?
You should be on social media. 95% of millennials expect companies and brands to have a social media presence, especially on Facebook. Having a social media page humanizes your law firm and not just a faceless entity in stiff suits.
Another aspect of digital marketing that your firm should look into is video marketing
Just by adding a video on your website makes a big difference. For example, having an introductory video can result in 127% more email inquiries and a 138% increase in click-through rates.
A big part of law firm marketing is the right tracking, reporting, and analytics.
A good marketing campaign means that you always stay on top of things. Law firms that calculate ROI and have an effective reporting platform are 72% more likely to have an effective legal marketing strategy.
The last thing you’ll want is to not have any means to contact your firm.
Surprisingly, 68% of law firms don’t have email addresses on their landing page, and 27% don’t have a phone number. A good digital marketing campaign takes care of elements like these.

WordPress Website Design For Legal Services

Being a leading digital marketing agency, we have an in-house team of highly skilled web designers & developers. We pride ourselves on creating beautiful websites that engage customers and deliver results. Our approach to web design is all encompassing, taking into account the many factors which contribute to a successful modern website. This includes responsive mobile first design, being ‘SEO ready’ out of the box and technical excellence in terms of speed & performance. 

Search Engine Optimisation (SEO) For Legal

Our SEO services are at the heart of what we do as a digital marketing agency. It is an essential marketing channel for any business that wants to grow their online presence. When implemented correctly, SEO is a limitless source of traffic and leads for your business. It may be that you are already aware of the many benefits of search engine marketing, but you do not have the expertise or the time it needs to be successful. In this case, we can help you out. Our team have years of combined experience in the complex world of SEO and can create a strategy to increase your rankings and traffic.

Google Ads  Management That Deliver New Clients

Google Ads allow businesses to put their products & services in front of those who are actively searching for them. Along with SEO, PPC is one of our core digital marketing agency services. Through data driven paid advertising campaigns, our award winning team can help you transform your online lead generation efforts. We specialise in paid advertising services on search engines and social media platforms, to deliver you the best possible results for your investment. We are proud to be an official Google Premier Partner and one of the UK’s top Google Ads Agency, so if you are considering spending money on Google PPC ads, it would be a wise decision to talk to us first!

Online Marketing Solutions for
Lawyers and Attorneys

Remarketing Ads for lawyers

Reminding your potential clients of your brand with the help of remarketing ads is hugely effective and yields good results.

Local SEO for lawyers

Surveys show that more than 72% people that they should have an attorney within 25 miles from where they stay. Local SEO can help you capture a huge market of such people looking for nearby legal firms.

PPC for lawyers

We can setup and optimize your AdWords campaign and help in various aspects like campaign structure, ad copy, bid adjustments and tracking of the campaign.

Social Media/ Broadcast/ Reputation Management for Legal Industry

It matters how you project yourself on social media channels and through online reviews. Lawyers have a huge opportunity of interacting with their clients and answering their queries on social channels.

Website design and development for lawyers

Digital Success can design and develop a contemporary website for your customers and optimize it for maximum conversions.

Dashboard for lawyers

We provide a real-time dashboard for complete analytics that helps us to discard wasteful ad and marketing spend and focus more on campaigns generating leads.

We are your trusted Digital Marketing Agency to help grow your legal practice

Digital Success Agency can revamp and reenergize your practice and make it desirable, trusted and attractive for potential legal advice seekers. Get conversion rates that are way higher than your competitors.

We Are All About Results!

Here’s why our clients from Legal Industry appreciate us:

500% increase in traffic

18,000 web form fills

$4m in opportunities

Overview Of Legal Digital Marketing Essentials

Even if you have an amazing website, getting new walk-ins will continue to be a struggle if no one knows you exist. As a business owner, you must advertise across all devices to get new customers and increase recurring visits from past customers.

One marketing channel alone cannot do this. Paying to get your website promoted in Google is more effective when supported by non-paid search strategies like SEO. And getting in front of the right people at the right time is just as critical as showing up in Google, which is best achieved through complete digital marketing solution.

Why Choose Finsbury Media as Your Law Firm Marketing Partner?

Why should you choose finsbury media as your digital marketing agency for your law firm?
Below are some of the ways that we can help your firm succeed in the online marketing space and gain new clients.

Superior SEO Solution

Finsbury Media specializes in best-in-class marketing solutions and that includes our superior SEO package that will help reach potential clients that will eventually become a client. If you’re looking for a cookie-cutter SEO team for your law firm, Finsbury Media Digital Marketing might not be for you.

Social Media Marketing That Works

If your firm doesn’t have a social media presence, Finsbury Media can give you the boost that you need. We can help you develop a social media voice that corresponds to the image and philosophy of your law firm. We’ll make the social media space work for you.

Manage Your Reputation

For any law firm, reputation is everything. Finsbury Media will manage your reputation and digital footprint in a way that you’ll look your best online. We’re not only going to help respond to negative reviews, but we’ll also make sure that we’re spreading the good word about your firm’s positive work like pro-bono, charities, and more.

PPC Campaigns That Deliver Leads

Pay-per-click (PPC) marketing is one of the quickest ways for law firms to generate high-quality leads. Unlike SEO, PPC can provide quick results. When it comes to PPC, Finsbury Media trims the fat and provides a paid search campaign that will get you clicks.

Customized Strategies That Click

Every firm’s needs vary and we’re not going to waste your time with template strategies that are not sustainable. Finsbury Media will analyze your firm, current campaign, and even your competitors – this allows us to device a marketing campaign that gives you the best ROI.

Comprehensive Reporting

Finsbury Media brand of digital marketing revolves around transparency. As a client, we make sure that you’re involved with the steps all the way. We will provide comprehensive reports using our sophisticated data tracking tools. It’s in our best interest that you stay on top of your firm’s online marketing campaign.

Law Firm Practice Areas We Serve:

  • Administrative Lawyer
  • Alternative Dispute Resolution Lawyers
  • Animal Lawyer
  • Antitrust Lawyer
  • Appellate Lawyer
  • Aviation and Aerospace Law
  • Banking Lawyer
  • Bankruptcy Lawyer
  • Business and Corporate Lawyer
  • Business Litigation
  • Civil Litigation
  • Civil Rights Lawyer
  • Class Action Lawyer
  • Closely Held Business Lawyer
  • Communications Lawyer
  • Constitutional Lawyer
  • Construction Litigation Lawyer
  • Consumer Lawyer
  • Criminal Defense Lawyer
  • Dealership Lawyer
  • Debtor-Creditor Lawyer
  • DUI/DWI Criminal Lawyer
  • E-discovery Lawyer
  • Elder Lawyer
  • Eminent Domain Lawyer
  • Employee Benefits Lawyer
  • Employee Labor Lawyer
  • Employment Litigation Lawyer
  • Energy and Natural Resource Lawyer
  • Entertainment Lawyer
  • Environmental Lawyer
  • Estate and Trust Litigation Lawyer
  • Estate Planning and Probate Lawyer
  • Family Law
  • Food and Drug Law
  • Franchise Lawyer
  • Gaming Lawyer
  • General Litigation Lawyer
  • Government Contracts Lawyer
  • Public Finance Lawyer
  • Government Relations Lawyer
  • Health Care Lawyer
  • Immigration Lawyer
  • Insurance Coverage Lawyer
  • Intellectual Property Lawyer
  • Intellectual Property Litigation Lawyer
  • Land Use and Zoning Lawyer
  • Legal Aid Lawyer
  • Governmental Affairs Lawyer
  • Maritime Lawyer
  • Mass Tort Lawyer
  • Media and Advertising Lawyer
  • Medical Malpractice Lawyer
  • Merger and Acquisition Lawyer
  • Veterans Lawyer
  • Military Lawyer
  • Municipal Lawyer
  • Native American Lawyer
  • Natural Resources Lawyer
  • Nonprofit Organizations Lawyer
  • Personal Injury Lawyer
  • Pro Bono Lawyer
  • Product Liability Lawyer
  • Professional Liability Lawyer
  • Real Estate Lawyer
  • Schools and Education Lawyer
  • Securities and Corporate Finance Lawyer
  • Securities Litigation Lawyer
  • Social Security Disability Lawyer
  • Sports Lawyer
  • State Attorney
  • Surety Lawyer
  • Tax Attorney
  • Technology Transaction Lawyer
  • Transportation Lawyer
  • Utility Lawyer
  • White-Collar Lawyer
  • Workers’ Compensation Lawyer


Let us help you grow your legal firm with a tailored digital marketing strategy.
We’d love to help you exceed all your marketing goals in 2020.

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What Makes Us a Great Digital Marketing Agency?

We are one of the best performing Google Premier Partner Agencies
We use our own unique platform to track and optimise campaigns
We have won numerous industry awards and accolades
A proven track record in delivering growth for our clients
A highly skilled team which consists of some of the best talents in the industry

Waterden Dental Practice

increased their revenue with Finsbury Media

Proven results from Finsbury Media so I can confidently recommend their services to any business wanting to increase revenue and ultimately profit.

Kerry Scott

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