Have you ever read or left a review online? They can be handy when you’re doing research on a product or service and can be useful in providing businesses with feedback. Whether you know it or not, it’s likely that someone has said something about your business on a social site, review page, or local directory listing. In this article we explain how you can monitor your online reputation so that you know what your customers are saying. We’ve also got some tips on how to handle various situations.
Check Your Social Media Accounts Daily
Make an effort to check your social media accounts daily. This process doesn’t take too long and usually you’ll notice new notifications if someone has mentioned or tagged you in a comment online when you’re logged into your social channels. When someone doesn’t tag your business in their post, you can rely on social listening tools like Mention to alert you anytime your business name or other keyword of your choice is mentioned across the web. These notifications and tools make it super easy to follow up and chime in on the conversations so you can monitor what is being said about you online.
Monitor Your Online Reviews Regularly
Create an account for your business on local listing sites like Google My Business! Establishing these accounts for your business will make it easier for people to find the information they’re looking for when they search for you online. Also, you’ll be alerted via email each time someone leaves a review about your business on one of these pages.
When someone leaves a review about your business, it’s always great to acknowledge the review. This shows you’re aware of what people are saying and gives you a chance to interact with your customers online. Whether the comments are true or false, it’s important to take extra precaution when responding to online complaints.
Create Google Alerts
Google Alerts will trigger an email each time your business is mentioned across the web. Create a Google Alert for your business name and any variations to ensure you have your alerted when people talk about your business online. Set the frequency for these alerts to arrive as-it-happens, once a week, or once a day. These alerts will allow you to see anytime your business is mentioned online; that way you can address complaints and reviews as they are posted.
How do you keep up with what your customers are saying about you online? Call Finsbury Media and speak to one of our consultants if you need any additional advice.