PPC with Finsbury Media
Our keyword technology is unique and our optimisation is amazing!!!
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Pay Per Click (PPC)
We understand the importance of ranking highly on the most popular search engines and offer Pay Per Click (PPC) to all our customers, enabling them to become the businesses they deserve to be.
Our team are experienced in managing a range of high performing PPC campaigns for clients from a wide range of industries. PPC offers an additional high performing channel for conversions which can help maximise your brand’s exposure online. PPC is not all about clicks. It’s about Cost Per Acquisition (CPA) and Return on Investment (ROI). Our multi-disciplined approach will help improve your brands’ performance online.
What is PPC?
It is all very well and good having a business website, but there is little point in spending your money on having it built if no one can find it. Unfortunately when it comes to attracting people to visit your website, it isn’t as simple as entering the address in a search directory. You need to use online marketing tactics like SEO and pay per click to expose your business to others. Pay per click advertising is a form of online advertising which can be used to increase your business’s visibility in search engines and quickly drive traffic through to your website.
How does paid search work?
Search engines like Google allow businesses and individuals to buy listings in their search results. These listings usually appear above natural, non-paid search results and down the right hand side of the screen. The pay per click adverts are sold in an auction. Basically you have to bid for what you would pay for a click on your advert. The price paid per click is determined by how competitive the keyword or phrase you are targeting is. The amount you are willing to ‘pay per click’ for a specific keyword or phrase determines where on the SERP your ad will be displayed, either in text or in Google Shopping results.
Before creating a PPC campaign you need to have an effective and organised keywords list. This is something that the team here at Finsbury Media can help you with. We will help you identify relevant terms that will drive traffic to your website and provide the greatest return on investment. Our team of experienced PPC managers and copywriters will also be able to help you come up with an effective PPC advert that features engaging text that will entice users to click on it.
The benefits of PPC
PPC is a fast and effective way to drive relevant traffic to your website. It enables you to engage with your customers at the right time in the buying cycle and gives almost instantaneous exposure when potential customers are searching for particular goods or services.
Not only do PPC campaigns offer speedy results, compared to other forms of advertising, but they are also extremely flexible. At any time of day you can adjust your pay per click campaign in-line with changing audience behaviour and your website analytics. Being able to adjust to the market conditions, enables you to create a more effective campaign that offers a greater return on investment.
PPC campaigns provide benefits for businesses who want to advertise to local customers, as well as businesses who want to increase their customer base and compete on a national or even international level. If you want to drive local customers through to your website, we can tailor your campaign so that your PPC advert will be targeting users from a specific geographical location.
Whilst organic SEO should not be forgotten, as it plays an important role in creating long-lasting, effective results for your business, PPC campaigns can be used to provide instant results that get your website noticed.
An ongoing, carefully researched, planned, managed and controlled PPC campaign can deliver relevant traffic to your website with quantifiable and measurable results.
Why choose Finsbury Media?
Whilst pay per click campaigns can benefit your business greatly, they can be extremely costly if you get them wrong. Poor management can lead you to spending a fortune without generating any results. Working with us, you can have the peace of mind that your PPC campaigns will be optimised and managed efficiently to achieve the best possible results for your business. We have years of experience in designing, delivering, managing and controlling extremely effective PPC campaigns that generate significant returns on investment for our clients.
If you are looking to improve your website’s search visibility and increase site traffic through utilising a PPC campaign, we are here to help! Get in touch with one of our experienced PPC managers today by either calling 01753 208540 or filling in the form on our ‘Contact Us‘ page.