Retargeting

Retarget website visitors.

We all understand that not all visitors to your website make a purchase or enquire about your products/services. Utilising a retargeting strategy as part of your digital marketing allows you to re-present your services/products to those visitors that didn’t convert.

By using retargeting tags on your website we are able to keep track of people who have visited and not converted. When they move off from your site we are then able to display pictorial adverts across the internet to them, enticing them to come back to you to enquire/purchase.

According to Google data adding a retargeting strategy to your campaign can see up to 5% increase in the number of conversions you receive.

Get the results that matter to you

DRIVE WEBSITE VISITS
Get relevant traffic to your website from people who are looking for your services or products
GET MORE PHONE CALLS
Increase the number customer calls you receive daily
INCREASE WEBSITE LEADS & SALES
Get more online conversions including form submits and checkout purchases
MEASURE YOUR SUCCESS
Track your entire Return On Investment.

How does retargeting work?

Technically, retargeting is a piece of JavaScript (the tag) placed in the footer of your website. This tag then captures and creates a list of visits to your site. The tag drops what is known as a cookie in to the visitors browser which can stay there for up to 90 days allowing the retargeting ads to show to them wherever they go on the internet.

The main retargeting vendor – AdRoll places pictorial banner ads in front of your potential customer to re-engage with them with the aim of getting them to return to your site. As AdRoll works with the largest ad exchanges, the retargeting ads can follow your customers pretty much anywhere on the internet and can even include their Gmail account.

Why is retargeting so effective?

As your potential customer has already expressed an interest in your products/services, retargeting allows you to keep your brand front and centre should they wish to make the purchase and is a way keeping your competitors at bay.

Retargeting attracts much lower costs per click in comparison to PPC thus making the conversion cost far cheaper.

Retargeting generates greater online sales by keeping your brand front and centre.

Retargeting Best Practices

To ensure an effective retargeting campaign it is best practice to segment the visitors so the retargeting ads as relevant to how they searched and entered the site (for example, people who searched for shoes vs trainers) alternatively if they have converted we won’t re-target them at all.

To maximise the retargeting ads, they should include clear call-to-action and promotes an offer.

Equally varying the timing of retargeting may also help the visitor come back and convert (for example – people shopping for holidays should be retargeted immediately; people shopping for luxury goods should be retargeted later.

Work process

Strategy Development
Banner Creation
Launch of campaign
Analysis and conclusions