A Very Happy Franchise
NEW Google AdWords Partner
We’re very pleased to advise you that we have secured a fantastic new service available from our new AdWords partners – Finsbury Media.
Finsbury Media are Google partner approved and have devised a rather spectacular dashboard for each business that signs up. Once your campaign is live you will have your own log in, that not only clearly shows you clicks and costs (to transparently show ROI on your AdWords spend), but also offers the ability to listen to the calls generated as a result of the AdWords activity.
In addition to the call recording functionality, the Finsbury Media platform/dashboard offers Geo targeted phone numbers (i.e. these local STD numbers ONLY appear on the Google ads so you can confidently track ROI) and complete traceability on contact form submissions.
All in all, a significantly better and more transparent AdWords service. What’s even better is that there is no longer a flat monthly charge for this service. We’ve managed to negotiate a fee of just 15% of AdWords spend. So, for example, if you spend £150 in a month on actual AdWords (clicks), you’ll only attract a management fee of £22.50!!
Over 30 franchise businesses have already signed up, all of the branch google AdWords accounts are now run through Finsbury Media in addition to our Franchise Recruitment activity.
We are confident that our new providers represent a significant step forward in elevating our digital presence and feedback from other franchise businesses that are currently using the Finsbury team is highly complementary in terms of the impact on their marketing efforts and ultimately, bottom line.
But don’t just take our word for it……see what the team at franchise business Shuttercraft had to say…..
“We started with Finsbury Media 5 months ago. We were extremely interested in their technology and the reporting dashboard and how that would fit our franchise network model in regards to full visibility on our franchisee’s campaign performance.
Since working with Finsbury Media we have seen marked improvements in lead generation around our franchise network. This has resulted in more quality leads being presented each month to the franchises, in addition we have seen an improvement in the cost per lead across the board from our previous efforts in PPC.
Their technology enables all of us to drill down in to every lead and with their unique call tracking and recording we are able to monitor quality and equally call back customers if any calls have been missed, this function is a real plus.
One of the other key areas that they excel at is their account management strategies and reporting. This fast and efficient communication process has really helped both Head Office and the franchises to fully understand the performance and returns from PPC that we were not able to see in this detail before.
Overall, a fantastic forward thinking company to work with and we are looking forward to a long term relationship with them. Highly recommended!”
Marcus Scott – SEO Manager Shuttercraft Ltd