According to a recent Finsbury Media survey of over 500 local businesses, 75% of respondents said they are actively using Facebook to market their business online. In addition, nearly 70% said social media marketing was effective at driving growth for their business.
When it comes to using Facebook marketing, the local businesses we surveyed said they engage in activities such as:
Sharing content from their business page
Growing likes and fans
Replying to posts and comments
Running targeted advertising
These responses reveal just how valuable a tool Facebook is for helping local businesses reach new audiences, engage existing fans and followers, and manage their online reputation. And, combining an active Facebook presence and a paid advertising strategy can help local businesses grow their reach even further through the site.