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Digital Marketing Agency

Bing Ads Agency That Delivers Leads, Sales & ROI

Get expert campaign management across Bing Search, Microsoft Shopping, Retargeting and more. Work with a certified Microsoft Ads agency focused on results that matter.
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0808 164 0930

Bing Ads Strategy & Setup

Custom Microsoft Ads campaigns tailored to your goals

Looking for a smarter way to scale beyond Google? Bing Ads (now Microsoft Ads) is a powerful platform with unique audience potential. At Finsbury Media, we create fully bespoke Bing Ads strategies designed to generate leads, drive sales, and expand your reach in a less competitive search space.

Whether you need Bing Search Ads, Shopping, Audience Ads or remarketing campaigns, our certified team builds the structure, targeting, and creativity to get the most out of every click.

What We Do for Your Bing Ads Success
  • Bespoke Campaign Planning

    We don’t copy and paste from Google. We build each Microsoft Ads campaign with its own strategy based on your audience and goals.

  • Search, Shopping & Audience Ads Setup

    We launch campaigns across Microsoft’s full network including Bing Search, Microsoft Shopping, and Audience Ads.

  • Geo and Demographic Targeting

    We tailor your campaigns to reach the most relevant users across locations, devices, and customer profiles.

  • Budget Allocation & Bid Strategy

    We use data-led bidding models to control cost per click and maximise conversions within your budget.

  • Bespoke Campaign Planning We don’t copy and paste from Google. We build each Microsoft Ads campaign with its own strategy based on your audience and goals.
  • Search, Shopping & Audience Ads Setup We launch campaigns across Microsoft’s full network including Bing Search, Microsoft Shopping, and Audience Ads.
  • Geo and Demographic Targeting We tailor your campaigns to reach the most relevant users across locations, devices, and customer profiles.
  • Budget Allocation & Bid Strategy We use data-led bidding models to control cost per click and maximise conversions within your budget.
  • Ongoing Optimisation & A/B Testing We continually refine your campaigns with ad testing, bid adjustments and keyword expansion to improve results over time.
Why Bing Ads Strategy Matters for Your Business

Microsoft Ads is a smart, cost-effective way to reach new audiences, especially those not active on Google. With typically lower CPCs and strong visibility across desktop users, it offers untapped potential for many brands.

We help you unlock that potential with a strategy that’s built for Bing, not recycled from somewhere else.

Want to diversify your ad strategy and lower your lead costs?
Let’s create a Microsoft Ads campaign built to perform.

Microsoft Shopping Campaigns & Feed Optimisation

Sell more with high-converting Bing Shopping campaigns

Looking to reach shoppers outside of Google? Microsoft Shopping Ads offer a powerful way to showcase your products across Bing Search, MSN, and Microsoft’s partner networks. At Finsbury Media, we manage every step from clean product feed setup to smart campaign segmentation and bid strategy.

Whether you’re on Shopify, WooCommerce or another platform, we tailor your shopping campaigns to drive product visibility and sales across the Microsoft Ads network.

What We Do for Your Shopping Ads Success
  • Standard vs Smart Shopping Campaigns

    We choose the right setup based on your goals, manual control or automation powered by Microsoft AI.

  • Shopping Campaign Management

    We segment campaigns by product, category or margin to focus budget where it drives the most return.

  • Platform Integration

    We connect your Microsoft feed with Shopify, WooCommerce and other platforms to streamline updates and performance.

  • Conversion Tracking and ROI Reporting

    We implement tracking to show you exactly which products are selling and how your budget is performing.

  • Product Feed Setup and Troubleshooting We structure your feed correctly for Microsoft Merchant Center, fixing errors and optimising titles, descriptions and categories.
  • Standard vs Smart Shopping Campaigns We choose the right setup based on your goals, manual control or automation powered by Microsoft AI.
  • Shopping Campaign Management We segment campaigns by product, category or margin to focus budget where it drives the most return.
  • Platform Integration We connect your Microsoft feed with Shopify, WooCommerce and other platforms to streamline updates and performance.
  • Conversion Tracking and ROI Reporting We implement tracking to show you exactly which products are selling and how your budget is performing.
Why Microsoft Shopping Matters for Your Business

Shopping ads aren’t just for Google. Bing Shopping lets you access high-intent customers with lower competition and cost per click. If you’re looking to diversify your eCommerce ad strategy, this is a scalable way to grow.

We’ll help you build campaigns that don’t just get clicks, they get results.

Want to scale your product sales on Bing?
Let’s launch Microsoft Shopping campaigns that bring real return.

Bing Audience Ads & Retargeting

Re-engage past visitors and stay top of mind with Microsoft’s native ad network

Not every customer converts on the first visit. That’s why retargeting is key to winning more business. With Bing Audience Ads, you can reconnect with users across Microsoft’s powerful native platforms including MSN, Outlook, Microsoft Edge and trusted partner sites.

At Finsbury, we build smart remarketing campaigns that use behaviour-based segmentation and ad sequencing to bring back interested visitors and move them closer to conversion.

What We Do for Your Retargeting Success
  • Custom Remarketing Audiences

    We segment your website visitors based on pages viewed, time on site and actions taken — building smarter audience lists.

  • Ad Sequencing by Behaviour

    We tailor ad messages based on where users are in the buying journey, keeping your brand relevant and persuasive.

  • Multi-Touch Attribution Strategy

    We set up tracking to understand how users interact with your ads across multiple visits and touchpoints.

  • Native Placement Targeting

    We serve your ads across Microsoft’s native inventory including MSN, Outlook and Microsoft Edge, where users are most engaged.

  • Custom Remarketing Audiences We segment your website visitors based on pages viewed, time on site and actions taken — building smarter audience lists.
  • Ad Sequencing by Behaviour We tailor ad messages based on where users are in the buying journey, keeping your brand relevant and persuasive.
  • Multi-Touch Attribution Strategy We set up tracking to understand how users interact with your ads across multiple visits and touchpoints.
  • Native Placement Targeting We serve your ads across Microsoft’s native inventory including MSN, Outlook and Microsoft Edge, where users are most engaged.
  • Conversion Tracking and ROI Insights We show you how retargeting contributes to leads and revenue so you can scale what works.
Why Bing Audience Ads Matter for Your Business
Retargeting keeps your brand in front of potential customers and improves the chances of them coming back to convert. Microsoft’s Audience Ads provide premium placements with less competition, making it a cost-effective way to increase conversions and maximise your ad budget.
Want to bring back more lost visitors and turn interest into action?
Let’s build a Bing retargeting campaign that gets results.

Landing Page Alignment & CRO Support

Turn more Bing Ads clicks into qualified leads and customers

Getting traffic is only half the battle. If your landing pages aren’t aligned with your ads or optimised for conversions, you’re leaving money on the table. At Finsbury, we provide conversion rate optimisation (CRO) support to make sure every visitor from your Bing Ads campaign has the best chance of converting.

We audit your landing pages with a strategic lens. Improving speed, messaging, layout and user experience to maximise results from the same ad spend.

What We Do for Your CRO Success
  • Page Load Speed and Mobile Optimisation

    We assess and improve how your landing pages perform across devices to keep visitors engaged and reduce bounce rates.

  • Ad-to-Page Message Matching

    We ensure your landing pages reflect the same offer, tone and intent as your Bing Ads, improving trust and Quality Scores.

  • Form UX and CTA Optimisation

    We simplify and enhance your forms, buttons and calls to action to reduce friction and boost submission rates.

  • Layout and Visual Flow Consultation

    We offer guidance on page structure, visual hierarchy and content placement to improve user navigation and focus.

  • Page Load Speed and Mobile Optimisation We assess and improve how your landing pages perform across devices to keep visitors engaged and reduce bounce rates.
  • Ad-to-Page Message Matching We ensure your landing pages reflect the same offer, tone and intent as your Bing Ads, improving trust and Quality Scores.
  • Form UX and CTA Optimisation We simplify and enhance your forms, buttons and calls to action to reduce friction and boost submission rates.
  • Layout and Visual Flow Consultation We offer guidance on page structure, visual hierarchy and content placement to improve user navigation and focus.
  • Insights and Reporting on Conversion Behaviour We track and analyse how users interact with your landing pages, providing actionable insights for ongoing improvements.
Why Landing Page Alignment Matters for Your Business

High-performing ads mean nothing if the landing page doesn’t convert. By improving the post-click experience, you can dramatically increase the ROI of your Microsoft Ads campaigns without increasing your budget.

We help you unlock that growth by turning more traffic into measurable results.

Want to boost conversions from your current Bing Ads traffic?
Let’s improve your landing pages and make every click count.

Conversion Tracking & Custom Reporting

Track every lead, call and sell from your Bing Ads with full clarity

To improve performance, you need to know what’s working. At Finsbury, we implement full-funnel conversion tracking and deliver custom reporting that shows exactly which Bing Ads campaigns are generating results.

From form submissions to phone calls and revenue attribution, we give you clear insights that support smarter decisions, better budgeting and stronger returns.

What We Do for Your Tracking & Reporting Success
  • Call Tracking with Playback

    We track every phone lead and record calls so you can assess quality and understand campaign impact.

  • Lead and Goal Tracking

    We implement bespoke tracking across your forms, CTAs and lead magnets to monitor all key conversion actions.

  • Attribution for Every Campaign and Keyword

    We connect conversions back to the ads, keywords and landing pages that drove them for accurate performance analysis.

  • Ongoing Measurement and Refinement

    We use your tracking data to identify patterns, scale top-performers and refine underperforming elements.

  • Call Tracking with Playback We track every phone lead and record calls so you can assess quality and understand campaign impact.
  • Lead and Goal Tracking via Google Tag Manager We implement GTM-based tracking across your forms, CTAs and lead magnets to monitor all key conversion actions.
  • Attribution for Every Campaign and Keyword We connect conversions back to the ads, keywords and landing pages that drove them for accurate performance analysis.
  • Weekly and Monthly Reporting Dashboards We deliver easy-to-read reports tailored to your goals, with insights into clicks, leads, spend and ROI.
  • Ongoing Measurement and Refinement We use your tracking data to identify patterns, scale top-performers and refine underperforming elements.
Why Conversion Tracking Matters for Your Business
Without proper tracking, you’re flying blind. Our setup gives you total visibility over where your budget is going and what it’s delivering. It’s not just about more traffic — it’s about real, measurable business outcomes.
Ready to take control of your Bing Ads performance?
Let’s set up a tracking and reporting system that shows you exactly where your growth is coming from.

Why Work With a Bing Ads Agency?

If you answer “Yes” to any of the questions below, it might be time to work with a bing ads agency that truly delivers:

  • Are You Struggling To Manage Or Scale Your Bing Ads Campaigns?
  • Are You Looking To Maximise Your ROI And Reduce Wasted Ad Spend?
  • Do You Want To Be More Than Just A Number – A Valued Client With A Dedicated Team Behind You?

We’re not just another bing ads agency. We’re your strategic partner for growth.
Our lead-focused, ROI-driven campaigns are backed by transparent reporting, custom tracking, and a team of certified experts who know what it takes to get results.

/ Our Bing Ads Process /

Structured. Strategic. Scalable

  • Audit & Research

    Review campaign setup, wasted spend, and search intent

  • Custom Strategy

    Create a goal-driven approach tailored to your business

  • Conversion Tracking

    Implement advanced call, form & revenue tracking

  • Campaign Management

    Optimise bidding, ads, extensions & more

  • Ongoing Reporting

    Get clear insights from your Bing Ads agency every month

  • Competitive Pricing

    No hidden fees, no inflated retainers, just great value that delivers results.

Speak to an Expert
/ case studies /

See Our Campaigns in Action

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John Doe
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☆ ☆ ☆ ☆ ☆

One standout feature is their custom tracking platform, which tracks phone calls and leads. You can listen to these calls to assess lead quality and evaluate how well the internal team is handling them; this has been crucial for understanding the customer journey and identifying staff training opportunities.

7 Days Ago
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What Our Clients Say About Our Ad campaign strategies

Happy Clients
1 +
/ Let’s clear things up /

Frequently Asked Questions (FAQs)

01. What Makes Finsbury Media Different From Other Bing Ads Agencies?

As a result oriented bing ads agency we Combine Data-Driven Strategy With Real Human Insight. With A Team Of Certified Specialists, Clear Reporting Through Our Custom Tracking Platform, And A Focus On Leads And Sales (Not Just Clicks), We Deliver What Matters Most: Results.

Plus, Every Client Has A Dedicated Account Manager For Strategic Input, Regular Communication, And Direct Support.

We Keep Reporting Simple, Transparent, And Focused On What Matters.

Our Custom Tracking Platform Shows You The Metrics That Count – Leads, Sales, Conversions And ROI. No Jargon. No Guesswork. Just Actionable Insights Designed To Help You Make Smarter Business Decisions.

Yes, You’ll Work With A Dedicated Account Manager Who Knows Your Business And Campaigns Inside Out.

They’ll Provide Strategic Advice, Keep Your Campaigns Aligned With Your Goals, And Be On Hand To Support You Whenever You Need.

Absolutely. Our Advanced Call Tracking Software Captures And Records All Calls Generated Through Your Ads, Allowing You To Review Lead Quality, Train Your Team, And Gain Complete Visibility Into Campaign Performance.

Our Approach Is Focused Entirely On Results.

We Build Every Campaign With A Clear Strategy In Mind – Backed By Keyword Research, Targeting Precision, Conversion Tracking, And Ongoing Optimisation – All Aimed At Maximising Your Return And Minimising Wasted Spend.

/ facts /

Why Trust Finsbury Media?

A Results-Driven Bing Ads Agency That Puts Your Business First

At Finsbury Media, We Don’t Just Run Ads – We Build High-Performing Bing Ads Campaigns Customised To Your Business Goals. Our Certified Experts Deliver Results Through Strategic Insight, Transparent Reporting, And Laser-Focused Targeting.
What You Can Expect:
  • A Free, No-Obligation Bing Ads Audit
  • A Tailored Strategy Built Around Your Business Goals
  • Highly Targeted Campaigns To Reach Your Ideal Customers
  • Competitor & Market Insights To Give You An Edge
  • Clear, Honest Pricing – With No Hidden Fees
  • Conversion Rate Optimisation From Day One
  • Full Campaign Management Across Bing Search, Shopping, And Retargeting
  • Custom Conversion Tracking For Total Visibility
  • Simple, Effective Reporting That Puts You In Control
Speak to an Expert