Bing Ads Agency

When people search for the best Bing Ads agency the answer is never one-size-fits-all. The right partner depends on your business goals, your industry, and what kind of support you need. Some agencies focus on cheap traffic, others position themselves as specialists for certain sectors, and a few offer full management with strategy, reporting and long-term growth. The best Microsoft Ads agency for you is the one that understands your customers, communicates clearly, and delivers consistent value.

At Finsbury Media we believe we are one of the best Bing Ads agencies for small and medium businesses that want measurable results. We create campaigns that go beyond clicks by focusing on calls, form submissions, and sales. Our Select Partner status with Microsoft gives us direct access to insights, training and support, which we pass on to our clients. While many agencies can launch adverts, few combine technical knowledge, creative ad copy and conversion tracking in a way that consistently produces returns. For companies that want transparency and growth, we believe we are the best choice in our market, though we always encourage businesses to compare options and choose the partner that aligns most with their goals.

One of the most common questions around Microsoft Ads is how quickly results will appear. Ads can start running within hours of approval, which means you will see impressions and clicks very quickly. However, turning those early clicks into reliable leads and sales requires time and optimisation. In the first weeks Bing’s algorithm learns which keywords, audiences and devices drive the strongest engagement. This learning period is essential for building data that informs smart bidding and targeting decisions.

Most campaigns begin to show meaningful patterns within two to four weeks. You might see early conversions during this stage, but the real growth comes after several months of consistent optimisation. Between two and three months many businesses see Bing Ads stabilise into a steady stream of enquiries and sales. The exact timeline depends on your budget, competition in your industry, and the quality of your landing pages. At Finsbury Media we use structured testing and close daily monitoring to shorten the learning curve. By continually adjusting ad copy, keywords and bids, we help campaigns achieve profitability more quickly. With the right strategy in place, Bing Ads can become a dependable channel for generating high quality leads.

The cost of Bing Ads is determined by a pay-per-click model, meaning you only pay when someone interacts with your advert. Average cost per click on Microsoft Ads is typically lower than on Google because there is less competition. This makes Bing Ads an attractive option for businesses looking to make budgets stretch further. Actual costs, however, depend heavily on your industry, the competitiveness of your keywords, and how well your adverts and landing pages are built.

For example, clicks in finance and law are usually more expensive than those in retail or travel because the potential customer value is higher. Even with these variations, Bing often offers savings of up to 30 percent compared to Google Ads. What matters most is not just the click price but the cost per conversion. If you are spending £1.50 per click but generating sales worth hundreds, your campaign is profitable.

At Finsbury Media we typically start with a sensible test budget to collect data and identify which keywords bring the best return. Once performance is proven, we scale spending to maximise results. Our focus is not just on reducing costs but on ensuring every pound spent produces meaningful leads and sales.

Running Bing Ads gives you access to a wide range of data, but not every metric carries the same importance. Impressions and clicks are a good sign of reach, but they do not tell you if your adverts are profitable. The most important figures to track are conversions, cost per conversion, and return on ad spend. These numbers show you how many valuable actions are being generated and whether your advertising is delivering revenue.

Click-through rate is also useful because it reflects how relevant your adverts are to searchers. Higher CTR often leads to lower costs and better ad placement. Quality Score, which combines CTR, ad relevance, and landing page experience, is another key metric because it affects how much you pay for clicks.

At Finsbury Media we ensure conversion tracking is set up from day one so clients can see exactly how many calls, forms or purchases are being generated. We then optimise campaigns based on cost per conversion and overall profitability. By focusing on meaningful outcomes instead of vanity metrics, our Bing Ads management produces campaigns that not only attract traffic but also drive measurable business growth.

Microsoft Ads is designed to be accessible, so many business owners set up campaigns themselves. If you have time to learn the platform and a small budget, self-management can provide a useful starting point. However, as campaigns grow the complexity increases. Choosing the right keywords, writing compelling ad copy, setting bid strategies, and analysing performance data all require skill and experience. Without that, it is easy to waste money on irrelevant clicks or miss opportunities to scale.

A professional Bing Ads agency brings expertise, tools, and processes that can make campaigns far more efficient. Agencies use structured approaches to test ad variations, apply negative keywords, and adjust bids to maximise results. They also monitor campaigns daily, which is difficult for most small businesses. At Finsbury Media we see ourselves as an extension of your team. We handle the technical side while keeping you informed and involved. This saves time and reduces costly mistakes. For many businesses the additional leads and sales generated by an experienced agency more than justify the investment, making professional management the best option for long term growth.

There are many reasons why Bing Ads campaigns do not meet expectations. Often the problem starts with poor keyword selection, where adverts appear for irrelevant searches that never convert. Weak ad copy is another issue, as adverts that fail to match user intent struggle to attract clicks. Landing pages also play a major role. If a page loads slowly, looks outdated, or does not provide a clear next step, users are unlikely to complete a purchase or enquiry.

Budget allocation is another common problem. Spreading spend too thinly across many campaigns can prevent any of them from generating enough data to improve. Missing or incorrect conversion tracking can also undermine performance. Without accurate data it is impossible to know which ads are profitable and which are wasting money.

At Finsbury Media we resolve these issues by building clear campaign structures, applying negative keywords to eliminate waste, writing compelling ad copy, and improving landing page relevance. We also ensure that conversion tracking is in place from the very beginning. Through continuous monitoring and optimisation, underperforming Bing Ads campaigns can be turned around to deliver the steady flow of leads and sales businesses expect.