Email Marketing That Drives Engagement & Results
Email Campaign Strategy & Planning
Effective email marketing starts with a strategy. At Finsbury Media, we develop campaign plans that align with your business goals from lead generation and nurture sequences to seasonal promotions and newsletters. Whether you’re sending one-off blasts or automated journeys, we help you plan campaigns that drive engagement and revenue.
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Email Calendar Planning
We create monthly or quarterly calendars outlining key campaigns, send dates and content goals.
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Audience Segmentation Strategy
We define and refine your lists based on user behaviour, purchase history, location or interests.
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Goal-Oriented Campaign Mapping
We align emails with business goals — whether that’s product launches, upsells, reactivations or lead nurturing.
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Performance Benchmarking & Planning
We use data from past campaigns and industry benchmarks to set KPIs and forecast results.
- Email Calendar Planning – We create monthly or quarterly calendars outlining key campaigns, send dates and content goals.
- Audience Segmentation Strategy – We define and refine your lists based on user behaviour, purchase history, location or interests.
- Goal-Oriented Campaign Mapping – We align emails with business goals — whether that’s product launches, upsells, reactivations or lead nurturing.
- Tone of Voice & Messaging Guidelines – We ensure your emails are consistent with your brand tone and speak clearly to your audience.
- Performance Benchmarking & Planning – We use data from past campaigns and industry benchmarks to set KPIs and forecast results.
Email Design & Creative
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Branded Email Template Design
We create custom templates that reflect your brand identity and work across all major devices and inboxes.
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Responsive Layouts for Mobile & Desktop
We ensure your emails look great and perform well across different screen sizes and platforms.
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Visual Hierarchy & CTA Placement
We structure content to guide the reader’s eye and encourage clicks — whether it’s to a product, landing page or offer.
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Ongoing Creative Testing
We test different subject lines, layouts and CTAs to see what design elements drive the best results.
- Branded Email Template Design – We create custom templates that reflect your brand identity and work across all major devices and inboxes.
- Responsive Layouts for Mobile & Desktop – We ensure your emails look great and perform well across different screen sizes and platforms.
- Visual Hierarchy & CTA Placement – We structure content to guide the reader’s eye and encourage clicks — whether it’s to a product, landing page or offer.
- Image Optimisation & Content Blocks – We optimise visuals and use smart content sections for easier editing, scalability and consistency.
- Ongoing Creative Testing – We test different subject lines, layouts and CTAs to see what design elements drive the best results.
Automated Email Workflows & Journeys
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Workflow Strategy & Mapping
We build strategic email flows for onboarding, lead nurturing, post-purchase, and more, tailored to your business goals.
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Trigger-Based Campaign Setup
We set up automations based on user behaviour, like form submissions, purchases, cart abandonment or inactivity.
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Email Copy & Creative Development
We craft compelling emails for each step of the journey with clear messaging and strong CTAs.
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Integration with CRM & Website Platforms
We connect your workflows to tools like HubSpot, Klaviyo, Mailchimp or your eCommerce CMS.
- Workflow Strategy & Mapping – We build strategic email flows for onboarding, lead nurturing, post-purchase, and more, tailored to your business goals.
- Trigger-Based Campaign Setup – We set up automations based on user behaviour, like form submissions, purchases, cart abandonment or inactivity.
- Email Copy & Creative Development – We craft compelling emails for each step of the journey with clear messaging and strong CTAs.
- Integration with CRM & Website Platforms – We connect your workflows to tools like HubSpot, Klaviyo, Mailchimp or your eCommerce CMS.
- Ongoing Testing & Optimisation – We review open rates, click rates and conversions to refine timing, messaging and audience segments.
List Management & Segmentation
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Audience Segmentation Strategy
We group your contacts by behaviour, location, purchase history, engagement level and more.
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Subscriber Tagging & Custom Fields
We set up tagging systems and fields that allow deeper personalisation in both content and timing.
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List Cleaning & Deliverability Maintenance
We remove inactive or bounced emails to keep your list healthy and improve inbox placement.
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Signup Form Optimisation
We design and implement forms that capture useful data and send users to the right list or workflow.
- Audience Segmentation Strategy – We group your contacts by behaviour, location, purchase history, engagement level and more.
- Subscriber Tagging & Custom Fields – We set up tagging systems and fields that allow deeper personalisation in both content and timing.
- List Cleaning & Deliverability Maintenance – We remove inactive or bounced emails to keep your list healthy and improve inbox placement.
- Signup Form Optimisation – We design and implement forms that capture useful data and send users to the right list or workflow.
- GDPR Compliance & Consent Tracking – We make sure your data collection is fully compliant, with clear opt-ins and consent logging.
Performance Tracking & Email Reporting
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Campaign & Workflow Performance Dashboards
We track and report on key metrics for every campaign and automated journey.
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Open Rate & Click Analysis
We highlight which subject lines, messages and CTAs are performing — and why.
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Revenue Attribution (Where Applicable)
We track purchases and goal completions back to individual campaigns for full ROI clarity.
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Monthly Strategic Insights
We provide expert recommendations on what to change, test or scale next based on real data.
- Campaign & Workflow Performance Dashboards – We track and report on key metrics for every campaign and automated journey.
- Open Rate & Click Analysis – We highlight which subject lines, messages and CTAs are performing — and why.
- A/B Test Reporting – We run subject line and content split tests to improve engagement over time.
- Revenue Attribution (Where Applicable) – We track purchases and goal completions back to individual campaigns for full ROI clarity.
- Monthly Strategic Insights – We provide expert recommendations on what to change, test or scale next based on real data.

Build Relationships, Not Just a Mailing List
At Finsbury Media, we deliver email marketing campaigns that go beyond newsletters. We help businesses design, write, automate, and analyse emails that move people — and revenue. Whether you want to welcome new leads, recover abandoned carts, or re-engage past clients, we create email strategies that convert and scale.
End-to-end support from planning to performance.
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Discovery & Audit
Review existing tools, list health, and strategy gaps
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Strategy & Segmentation
Build tailored email journeys and goals
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Design & Automation
Create branded templates and flows
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Campaign Launc
Test, send, and monitor
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Performance Analysis
Review, refine and scale
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Competitive Pricing
No hidden fees, no inflated retainers, just great value that delivers results.
We engaged Finsbury Media for a broad range of digital services including SEO, content creation, organic social (with a big focus on LinkedIn), and email marketing. Their in-depth approach to keyword research quickly boosted our search rankings, and the fresh, engaging content they produced has really resonated with our audience. In particular, their LinkedIn strategy helped us make genuine industry connections, while the email marketing campaigns have driven measurable leads. The whole team are fantastic to work with—professional, creative, and always proactive in suggesting new ideas to keep us ahead of the competition.

We've been using Finsbury Media for over 3 years now to run our PPC and social media campaigns. They are very knowledgeable about all things digital marketing / website related and our campaigns continue to be successful and provide a good return. We have monthly meetings with our account manager, Charley, who is great and offers great ideas to improve our activities.
Frequently Asked
Questions (FAQs)
01. What email platforms do you work with?
02. Do you provide the content and design?
03. Can you help us grow our email list?
04. How do you ensure GDPR compliance?
Why Choose Finsbury Media for Email Marketing?
Strategies designed for every stage of the customer journey
Campaigns written and designed by our in-house team
Continuous optimisation based on performance insights
We work with your current email system or help you switch
Transparent, responsive and always aligned with your brand
