Digital Marketing Agency

Email Marketing That Drives Engagement & Results

From welcome journeys to re-engagement flows, we create targeted email campaigns that nurture leads, grow sales, and strengthen customer relationships.
Let’s Talk Email Strategy

Email Campaign Strategy & Planning

Send the right message to the right audience at the right time

Effective email marketing starts with a strategy. At Finsbury Media, we develop campaign plans that align with your business goals from lead generation and nurture sequences to seasonal promotions and newsletters. Whether you’re sending one-off blasts or automated journeys, we help you plan campaigns that drive engagement and revenue.

What We Do for Your Email Strategy
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    Email Calendar Planning

    We create monthly or quarterly calendars outlining key campaigns, send dates and content goals.

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    Audience Segmentation Strategy

    We define and refine your lists based on user behaviour, purchase history, location or interests.

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    Goal-Oriented Campaign Mapping

    We align emails with business goals — whether that’s product launches, upsells, reactivations or lead nurturing.

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    Performance Benchmarking & Planning

    We use data from past campaigns and industry benchmarks to set KPIs and forecast results.

  • Email Calendar Planning – We create monthly or quarterly calendars outlining key campaigns, send dates and content goals.
  • Audience Segmentation Strategy – We define and refine your lists based on user behaviour, purchase history, location or interests.
  • Goal-Oriented Campaign Mapping – We align emails with business goals — whether that’s product launches, upsells, reactivations or lead nurturing.
  • Tone of Voice & Messaging Guidelines – We ensure your emails are consistent with your brand tone and speak clearly to your audience.
  • Performance Benchmarking & Planning – We use data from past campaigns and industry benchmarks to set KPIs and forecast results.
Why Email Planning Matters for Your Business
Without a plan, your emails risk feeling random, rushed or irrelevant. A clear strategy ensures you send the right message to the right people building trust, boosting engagement and maximising ROI with every send.
Want to take the guesswork out of your email marketing?
Let’s build a campaign plan that delivers results with every click.

Email Design & Creative

Engaging, mobile-friendly emails that drive action and look great doing it
Design plays a key role in whether your emails get read or ignored. At Finsbury, we craft branded, mobile-responsive email templates that not only catch attention but guide users to take action. From layout and visual hierarchy to CTAs and imagery, we design emails that blend creativity with conversion best practices.
What We Do for Your Email Design Success
  • Branded Email Template Design

    We create custom templates that reflect your brand identity and work across all major devices and inboxes.

  • Responsive Layouts for Mobile & Desktop

    We ensure your emails look great and perform well across different screen sizes and platforms.

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    Visual Hierarchy & CTA Placement

    We structure content to guide the reader’s eye and encourage clicks — whether it’s to a product, landing page or offer.

  • Ongoing Creative Testing

    We test different subject lines, layouts and CTAs to see what design elements drive the best results.

  • Branded Email Template Design – We create custom templates that reflect your brand identity and work across all major devices and inboxes.
  • Responsive Layouts for Mobile & Desktop – We ensure your emails look great and perform well across different screen sizes and platforms.
  • Visual Hierarchy & CTA Placement – We structure content to guide the reader’s eye and encourage clicks — whether it’s to a product, landing page or offer.
  • Image Optimisation & Content Blocks – We optimise visuals and use smart content sections for easier editing, scalability and consistency.
  • Ongoing Creative Testing – We test different subject lines, layouts and CTAs to see what design elements drive the best results.
Why Email Design Matters for Your Business
You only have a few seconds to grab attention. Great design helps your message stand out, improves readability and increases the chances of someone clicking through. A well-designed email can be the difference between a scroll past and a sale.
Want emails that look great and convert even better?
Let’s design templates that do more than just deliver, they drive results.

Automated Email Workflows & Journeys

Turn interest into action with smart automation that works while you sleep
Automation helps you nurture leads, welcome new subscribers, recover abandoned carts and re-engage inactive users, all without lifting a finger. At Finsbury, we design email workflows that guide your audience through every stage of the customer journey, using the right triggers, timing and messaging to move them closer to conversion.
What We Do for Your Email Automation Success
  • Workflow Strategy & Mapping

    We build strategic email flows for onboarding, lead nurturing, post-purchase, and more, tailored to your business goals.

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    Trigger-Based Campaign Setup

    We set up automations based on user behaviour, like form submissions, purchases, cart abandonment or inactivity.

  • Email Copy & Creative Development

    We craft compelling emails for each step of the journey with clear messaging and strong CTAs.

  • Integration with CRM & Website Platforms

    We connect your workflows to tools like HubSpot, Klaviyo, Mailchimp or your eCommerce CMS.

  • Workflow Strategy & Mapping – We build strategic email flows for onboarding, lead nurturing, post-purchase, and more, tailored to your business goals.
  • Trigger-Based Campaign Setup – We set up automations based on user behaviour, like form submissions, purchases, cart abandonment or inactivity.
  • Email Copy & Creative Development – We craft compelling emails for each step of the journey with clear messaging and strong CTAs.
  • Integration with CRM & Website Platforms – We connect your workflows to tools like HubSpot, Klaviyo, Mailchimp or your eCommerce CMS.
  • Ongoing Testing & Optimisation – We review open rates, click rates and conversions to refine timing, messaging and audience segments.
Why Automation Matters for Your Business
Automated emails help you stay relevant, responsive and efficient. Whether you’re welcoming new leads or encouraging repeat purchases, workflows ensure you’re always engaging at the right time — without the manual effort.
Want to build email journeys that work 24/7?
Let’s set up smart automation that nurtures leads and drives conversions on autopilot.

List Management & Segmentation

Send smarter emails by targeting the right people every time
Not every subscriber wants the same thing and one-size-fits-all emails lead to lower engagement. At Finsbury, we help you organise, clean and segment your email list so you can send personalised campaigns that feel relevant, timely and valuable. Better targeting means better results.
What We Do for Your List Management Success
  • Audience Segmentation Strategy

    We group your contacts by behaviour, location, purchase history, engagement level and more.

  • Subscriber Tagging & Custom Fields

    We set up tagging systems and fields that allow deeper personalisation in both content and timing.

  • List Cleaning & Deliverability Maintenance

    We remove inactive or bounced emails to keep your list healthy and improve inbox placement.

  • Signup Form Optimisation

    We design and implement forms that capture useful data and send users to the right list or workflow.

  • Audience Segmentation Strategy – We group your contacts by behaviour, location, purchase history, engagement level and more.
  • Subscriber Tagging & Custom Fields – We set up tagging systems and fields that allow deeper personalisation in both content and timing.
  • List Cleaning & Deliverability Maintenance – We remove inactive or bounced emails to keep your list healthy and improve inbox placement.
  • Signup Form Optimisation – We design and implement forms that capture useful data and send users to the right list or workflow.
  • GDPR Compliance & Consent Tracking – We make sure your data collection is fully compliant, with clear opt-ins and consent logging.
Why Segmentation Matters for Your Business
Relevant emails get opened, clicked and acted on. Proper segmentation helps you speak to the right people, at the right time, with the right message, increasing open rates, click-throughs and conversions across the board.
Want to stop sending to everyone and start sending with purpose?
Let’s clean up your list and deliver more targeted, high-performing campaigns.

Performance Tracking & Email Reporting

Know what’s working, what’s not, and how to improve it
Email marketing without data is just guesswork. At Finsbury, we provide clear, actionable reporting that shows how your emails are performing, from open rates and click-throughs to revenue and conversions. We help you make sense of the numbers and turn insights into better strategy.
What We Do for Your Reporting Success
  • Campaign & Workflow Performance Dashboards

    We track and report on key metrics for every campaign and automated journey.

  • Open Rate & Click Analysis

    We highlight which subject lines, messages and CTAs are performing — and why.

  • Revenue Attribution (Where Applicable)

    We track purchases and goal completions back to individual campaigns for full ROI clarity.

  • Monthly Strategic Insights

    We provide expert recommendations on what to change, test or scale next based on real data.

  • Campaign & Workflow Performance Dashboards – We track and report on key metrics for every campaign and automated journey.
  • Open Rate & Click Analysis – We highlight which subject lines, messages and CTAs are performing — and why.
  • A/B Test Reporting – We run subject line and content split tests to improve engagement over time.
  • Revenue Attribution (Where Applicable) – We track purchases and goal completions back to individual campaigns for full ROI clarity.
  • Monthly Strategic Insights – We provide expert recommendations on what to change, test or scale next based on real data.
Why Email Reporting Matters for Your Business
Email is one of the most measurable marketing channels, if you’re tracking it properly. With our reporting, you’ll always know what’s working, what needs fixing and how to grow results faster.
Want to get more out of every email you send?
Let’s track, optimise and grow your performance with data-driven clarity.
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Build Relationships, Not Just a Mailing List

At Finsbury Media, we deliver email marketing campaigns that go beyond newsletters. We help businesses design, write, automate, and analyse emails that move people — and revenue. Whether you want to welcome new leads, recover abandoned carts, or re-engage past clients, we create email strategies that convert and scale.

/ Our Email Marketing Process /

End-to-end support from planning to performance.

  • Discovery & Audit

    Review existing tools, list health, and strategy gaps

  • Strategy & Segmentation

    Build tailored email journeys and goals

  • Design & Automation

    Create branded templates and flows

  • Campaign Launc

    Test, send, and monitor

  • Performance Analysis

    Review, refine and scale

  • Competitive Pricing

    No hidden fees, no inflated retainers, just great value that delivers results.

Speak to an Expert
John Doe
Chris Heathcote
☆ ☆ ☆ ☆ ☆

We engaged Finsbury Media for a broad range of digital services including SEO, content creation, organic social (with a big focus on LinkedIn), and email marketing. Their in-depth approach to keyword research quickly boosted our search rankings, and the fresh, engaging content they produced has really resonated with our audience. In particular, their LinkedIn strategy helped us make genuine industry connections, while the email marketing campaigns have driven measurable leads. The whole team are fantastic to work with—professional, creative, and always proactive in suggesting new ideas to keep us ahead of the competition.

7 Days Ago
Tom Jones
Tom Jones
Tesla CMO
Suzy Wiseman
☆ ☆ ☆ ☆ ☆

We've been using Finsbury Media for over 3 years now to run our PPC and social media campaigns. They are very knowledgeable about all things digital marketing / website related and our campaigns continue to be successful and provide a good return. We have monthly meetings with our account manager, Charley, who is great and offers great ideas to improve our activities.

10.04.2018
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How Our Email Marketing Turned Subscribers into Customers

Happy Clients
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Frequently Asked
Questions (FAQs)

01. What email platforms do you work with?
We mainly work with Mailchimp and ActiveCampaign. We’ll recommend the best platform based on your goals.
Yes, we handle the copywriting, layout, and visual design to ensure your emails are on-brand and conversion-ready.
Absolutely. We use a combination of lead magnets, opt-in forms, and landing pages to ethically grow your subscriber base
We follow strict UK data regulations, ensuring proper opt-ins, unsubscribe functionality, and data storage practices.
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Why Choose Finsbury Media for Email Marketing?

Full-Funnel Expertise

Strategies designed for every stage of the customer journey

Content + Design in One Place

Campaigns written and designed by our in-house team

Data-Driven Decisions

Continuous optimisation based on performance insights

Platform Agnostic

We work with your current email system or help you switch

UK-Based Support

Transparent, responsive and always aligned with your brand

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Speak to an Expert