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GOOGLE PPC ADS AGENCY LONDON
GOOGLE PPC AGENCY LONDON
NO NONSENSE GOOGLE ADS PPC MANAGEMENT
If you’re in search of a reliable PPC agency in London, Finsbury Media got you covered! Our full range of Google Ads management and PPC Advertising services can help your business reach its goals. When advertising with PPC campaigns you can directly place your products & services in front of people who are actively searching for them while also having the opportunity of reaching those that might not even know they exist yet. Our London PPC agency will craft a data-driven ad strategy to get your message across to the right audience. We work closely with our clients to identify the most qualified leads and convert them into paying customers. We achieve this time and time again, by tailoring PPC campaigns that are focused on delivering high-quality conversions, not just clicks!
If you need help promoting your products or services online, don’t be shy, our PPC agency services will help you succeed. We have helped countless companies based in London. Give us a call now to speak with one of our PPC agency experts, we’ll walk you through the process of PPC with ease. There is a reason why Finsbury Media is the number 1 Google Ads agency in London. We’ve been helping London businesses capture more leads, drive sales, and achieve their marketing goals for almost a decade.
Today’s successful businesses recognise the benefits of generating highly targeted traffic to your website when running a (Pay-Per-Click) PPC Campaign. Your competition is already taking advantage of the opportunities that Google Ads provides. Don’t get left behind and miss out on the tremendous marketing value, contact our London PPC agency specialists today.
PPC CAMPAIGNS
With Google PPC you can reach your potential clients when they are most interested in what’s being advertised through targeted advertising. With Google PPC you only pay when your prospective clients ‘clicks’ on your ad based on ‘keywords’ and ‘locations’. To be successful with PPC, you need an expert who understands consumer habits, technical aspects of Google Ads, and how to best leverage their platform.
PPC Agency
Our London PPC Management agency has years of experience crafting profitable PPC campaigns and with insight from our experienced consultants, we can let you know exactly what is needed so that you succeed. Why look any further for a PPC agency in London? We got you covered, contact us today!
Partner With Finsbury Media And Google To Manage Your PPC
Using Finsbury Media’s CLO Technology continuously improves ppc campaign results ensuring you get the best possible results from your Google PPC campaigns.
GET THE RESULTS THAT MATTER TO YOU
Finsbury Media Is One Of Google‘s Top Performing PPC Agencies
PPC Agency London
We are different from any other PPC agency in London, and that’s the best part! We are a performance agency, meaning we strive for results and use our very own technology. Because of this, we are known as THE PPC agency in London, and if you are considering investing money in digital marketing you definitely need to talk to us.
Let’s say you manage your own PPC in London or use an Adwords agency. You might think it’s working – but are you certain? How do you know it’s been set up correctly? How do you know that you’re not wasting your budget on irrelevant or expensive keywords? Let our PPC specialists optimise your Google ads and boost your ROI today.
Finsbury Media – The London PPC Agency
Your PPC Consultants
Whether you’ve built a campaign yourself or have someone managing it for you – our experts can give you the answers you need. Managing your own PPC can be challenging while running a business and when you use an AdWords agency you might believe it’s working – but are you really sure? At Finsbury Media, we don’t do guesswork. We ensure each campaign is set up correctly so you’re never wasting your budget on irrelevant or expensive keywords. As an experienced London Google Ads agency, we get that PPC can be a minefield. This is why we will give you a free Google AdWords audit, just get in touch with us today.
Pay Per Click (PPC) Success And AdWords Management
Get access to a Google Premier PPC agency in London
Finsbury Media has been one of the fastest growing Google Partner Agency for a reason – based in our HQ in London we use our very own technology to track and optimise our client’s PPC campaigns. Using our unique CLO technology and simple-to-access platform you will be astonished at the transparency and seamless ways to track the results our PPC campaigns deliver. Stop wasting time with agencies that are burning your budget – contact us today for a chat.
SOME OF OUR FEATURES
FINSBURY MEDIA IS A PREMIERGoogle‘s PARTNERS
Google‘s AdWords Experts
When you partner with Finsbury Media, you are working with an accredited agency. It gives confidence you are working with our team of exceptional Google Ad expertise. The accreditation shows we meet higher Google Ad spending requirements, deliver client revenue growth targets, and sustained and expand our client base. Being a Google Premier Partner is a badge of authority like no other London agency.
At our agency, we start by establishing the goals of the campaign – and grading your account on how effective it really is. We also provide suggestions on improvements and recommendations for budget and keywords. The key to a successful PPC campaign in London is made up of many factors – site speed, security, relevancy and click-through rate (CTR). But don’t worry, at Finsbury Media, we won’t blind you with technical science and industry lingo – we give you sensible advice on how you can achieve a campaign that outperforms your competitors, maximises your budget and drives results.
DISPLAY ADVERTISING AND REMARKETING
Google PPC offers so much!
As a full-service digital marketing agency, we can help with more than just Google Ads. Google ads are seen in the top 4 places and 3 on the bottom of SERPS (Search Engine Results Page). But with our London AdWords Agency, you can utilize the Google Display Network (GDN) and reach clients across the entire Google platform – so your ads can be shown on specific websites, in Gmail, and for specific searches. You can even use banner ads and text ads, as we are experts in each form of online advertising. Let us hear your goals and we can craft a campaign tailored specifically for your business.
REMARKETING (RE-TARGETING) ADS
Let’s say a client visits your website and leaves. Missed opportunity? You bet! Perhaps they were mid-purchase. Maybe something interrupted their browsing. You certainly need to reconnect with this prospective client. This is where our remarketing comes in. With remarketing your banner will be shown on various websites – and having the lower cost per click (CPC) makes this an attractive proposition. The best part is the search is not limited to London either, so the possibilities are endless. When you partner with our London PPC Agency, you can combine traditional Google Ads with Display Advertising and Remarketing to drive results from all angles. What are you waiting for? Get in touch today.
OTHER ADVERTISING CHANNELS
As a Google Premier Partner, we run the majority of search ads on Google. However, there are great opportunities in using other channels – after all, if your target audience is elsewhere in London, you should be there too. Bing campaigns can be very effective for the 50+ demographic – and we can discuss the additional success stories we have had with other channels as well. Speak with our PPC experts and consider adding some new channels to your PPC strategy. As the leading PPC agency in London, we know what we’re doing. Just give us a call today.
PAID SEARCH (PPC)
Make your PPC budget work harder in 2022.
PAY PER CLICK (PPC) FAQ’S:
What is Google Ads?
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.
What are Google AdWords and Google AdWords Express?
Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.
How does Google Ads work?
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
What are the different types of Google Ads?
- Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
- Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content
What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
Other advertising models include:
- Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
- Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
How much does Google Ads cost?
Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.
How do I start advertising on Google?
To get started with Google Ads, click here to sign up. Our guided set-up process will walk you through creating your first ad in just a few steps. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.
What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?
SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.
SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.
Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).
With SEO you have to invest before you get the traffic. With Google AdWords, you generally only pay when people click through to your website.
Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.
It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the click through rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).
Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’
Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.
Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.
All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure
Can’t I Just Run My AdWords In House?
Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.
Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.
All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure
What’s Involved In Setting Up A Google AdWords Campaign?
Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :
- Understanding your advertising objectives
- Understanding your products and profitability of them
- Deciding which campaign types are most appropriate
- Keyword research
- Creating the correct campaign structure to drive down costs
- Your campaign ideas may result in several AdWords campaigns being created to be more effective
- Creating many ‘ad extensions’ to make your adverts more compelling
- Writing copy for many different adverts
(It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well) - Creating or providing input to several different banner adverts (if using display)
- Setting up conversion tracking within Google Analytics
(this can be simple, but can also be very time consuming) - Minor modifications to your website to allow conversion tracking
…and lots more.
This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.
Why Does A Campaign Need Managed & Optimised Each Month?
Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.
This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.
The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.
I Have An AdWords Campaign Running But I Can’t See My Ads – Is My Agency Ripping Me Off?
Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.
Why Do I Need An Agency To Manage My AdWords Account?
There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.
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