As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible. But the coronavirus could accelerate a trend that was already underway. Even
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The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set and building in opportunities for engagement. We know a lot of people are exploring taking their
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What are the changing consumer behaviors, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions to give you a competitive advantage at the start of this new decade in marketing. 1. Snackable video content Martha Ivester My teenager’s latest goal
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COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting used to. Below are a few tips for working remotely from Google’s Primer team to help you make the most out of the situation. A version of this tutorial originally
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Recent days and weeks have been challenging for our industry, our customers, and our employees. As our CEO Sundar Pichai wrote on Friday, COVID-19 is affecting our communities in different ways. Many in Europe and the Americas are just now beginning to experience what people in Asia have been confronting for weeks, he noted. We’re operating
Continue reading »Joshua Spanier is Google’s global marketing VP for media. He leads teams around the world who plan, buy, run, and assess media on behalf of Google’s brands. Here he shares how his teams are navigating Google’s campaigns through the COVID-19 outbreak. To say it’s a unique time in the world is an understatement. As we
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If you are looking to take your business to the next level, then Google Ads search campaigns could be very useful to you. It is an inexpensive way to get your name out there and connect your target audience with your website. This is done by pushing your adverts to the top of the search
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Here at Finsbury Media we know there are a lot of people who sometimes don’t understand all acronyms we use for PPC services, so we have a guide below to help you. Adwords Editor – A software application by Google to make account changes without posting live until you’re ready. Adwords editor is free and
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