You will have many goals in place that you want to achieve within your online marketing agenda. You will want to boost your brand profile, generate more leads and increase conversions. Within the sphere of social media, the way to achieve the best outcome with all of your marketing targets is to create strong, relevant
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It should come as no surprise that in the last few months, there has been a dramatic shift when it comes to the content people are interested in reading about on LinkedIn. The top two hashtag searches during March have been #coronavirus and #COVID-19, whereas during January and February they were #marketing and #leadership. In
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As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible. But the coronavirus could accelerate a trend that was already underway. Even
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What are the changing consumer behaviors, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions to give you a competitive advantage at the start of this new decade in marketing. 1. Snackable video content Martha Ivester My teenager’s latest goal
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So, you’re ready to take the plunge and design a site for yourself, your business or some other wonderful thing you adore—but have no idea how to design a website? Want to take your client sites to dizzying new levels of traffic? Need some gorgeous web design to feature in your online design portfolio? We’re
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Recent days and weeks have been challenging for our industry, our customers, and our employees. As our CEO Sundar Pichai wrote on Friday, COVID-19 is affecting our communities in different ways. Many in Europe and the Americas are just now beginning to experience what people in Asia have been confronting for weeks, he noted. We’re operating
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Joshua Spanier is Google’s global marketing VP for media. He leads teams around the world who plan, buy, run, and assess media on behalf of Google’s brands. Here he shares how his teams are navigating Google’s campaigns through the COVID-19 outbreak. To say it’s a unique time in the world is an understatement. As we
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New research from Boston Consulting Group (BCG), commissioned by Google, found that best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. This new research builds on what BCG found in its initial study last year – that just 2% of brands are best-in-class at data-driven marketing. Yet
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There’s no one-size-fits-all formula for successful digital transformation. How can you lead effective and positive change? Here are 10 things you should consider. Every company is different, with its own way of doing things, its own history and its own capabilities. It’s knowing what those strengths are and how to use them that makes the
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