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DIGITAL MARKETING AGENCY london
An Award Winning Digital Marketing Agency
FINSBURY MEDIA
Do you need a digital marketing agency in London to take your business to the next level? Look no further than Finsbury Media. We offer a full range of digital services to clients large and small, operating across multiple different industries. As an award winning digital marketing agency, we are proud of the exceptional results that we have delivered for clients both in the UK and globally. We thrive on constantly pushing the boundaries of what can be achieved, utilising innovative techniques to drive growth online. Our team are highly knowledgeable and extremely friendly, so why not get in touch today and see what we could do for your business?
How Can a Digital Marketing Agency help?
Digital marketing incorporates all marketing efforts carried out online. Implementing an effective digital marketing strategy is one of the best ways to grow your business and generate leads. In today’s world, your customers are online every day, whether on social media, browsing on search engines, reading news or visiting their favourite websites. Chances are, your competitors are online too, promoting their brand and their services to countless customers. So, can you really afford not to be investing in digital marketing?
Being a digital marketing agency in London. We understand that in many cases, you may not have the time, resources, or expertise to be able to grow your business online. This is where, as a highly successful & reputable digital marketing agency, we can help. We are a full-service digital marketing agency in London, delivering tailored campaigns to meet your budget and your marketing goals.
Working with an Award Winning Marketing Agency
When it comes to working with a digital marketing agency London, there is no ‘one-size-fits-all’ approach, each of our services are tailored specifically to the client’s needs. From stunning website design to multiple channel lead generation campaigns, we can design a bespoke package to help your business meet its online marketing goals. Scroll down to learn more about our digital services or enquire now to find out what we can do for your business!
Learn More About Our Digital Marketing Services
WordPress Website Design
Being a leading digital marketing agency in London, we have an in-house team of highly skilled web designers & developers. We pride ourselves on creating beautiful websites that engage customers and deliver results. Our approach to web design is all-encompassing, taking into account the many factors which contribute to a successful modern website. This includes responsive mobile-first design, being ‘SEO ready’ out of the box and technical excellence in terms of speed & performance.Â
Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is at the heart of what we do as a digital marketing agency London. It is an essential marketing channel for any business that wants to grow their online presence. When implemented correctly, SEO is a limitless source of traffic and leads for your business. It may be that you are already aware of the many benefits of search engine marketing, but you do not have the expertise or the time it needs to be successful. In this case, we can help you out. Our team has years of combined experience in the complex world of SEO and can create a strategy to increase your rankings and traffic.
Google Ads
PPC (Pay Per Click) allows businesses to put their products & services in front of those who are actively searching for them. Along with SEO, PPC is one of our core digital marketing agency services in London. Through data-driven paid advertising campaigns, our award-winning team can help you transform your online lead generation efforts. We specialize in paid advertising services on search engines and social media platforms, to deliver you the best possible results for your investment. We are proud to be an official Google Premier Partner, so if you are considering spending money on Google PPC ads, it would be a wise decision to talk to us first!
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DIGITAL MARKETING AGENCY LONDON FAQ’S:
What is digital marketing?
Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
What's the future of digital marketing?
The offline and online world are colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.
Why digital marketing matters?
Google and Facebook generate more revenue than any traditional media company because they control more eyeballs. That’s why digital marketing matters, it is where the attention is.
What channels make up digital marketing?
Search engines, social media, blogs, online ads, affiliate marketing, emails, and mobile apps.
What are the elements of marketing strategy?
The main elements of a marketing strategy are your target audience, goals and objectives, and the tactics you will employ to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.
What is the purpose of marketing strategies?
Whatever the size of your business it is important that you have a marketing strategy in place, to make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps to take to meet your objectives whether they are short term, mid-term or long term.
Why is a marketing strategy important?
It gives you a clear plan to stick to and something to measure against your results. If you have a plan in place to meet a certain objective, and that objective wasn’t met, then the activity would need to be analysed to make sure it was the right one for that objective.
What's a digital marketing agency?
A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.
What's the difference between B2B and B2C digital marketing?
B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at Blue Compass we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.
What are the benefits of digital marketing?
There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.
There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.
Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.
What is the purpose of digital marketing, and how can digital marketing help my business?
Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!
What are the benefits of digital marketing?
There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.
There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.
Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.
How do you start digital marketing?
We recommend starting digital marketing by thinking about your audience and your priorities. This will help you decide which digital marketing tactics will be the right fit for you. For example, if you’re selling a service aimed at individuals nearing retirement, Instagram and Snapchat probably don’t make sense for your business, while LinkedIn and Facebook would be a better fit for your audience.
Next, it’s time to think about your priorities as a business. The digital marketing tactics you choose should align with your business goals. If your main goal is to spread the word about your local business, then local SEO is for you! If you’re more interested in understanding why users are leaving your website, you should think about UX testing.
If you have the time and the manpower to take on multiple tactics at once, go for it! But if you can only devote attention to a few tactics, then we recommend you start strong with those and add more to your marketing mix as you can.
Can digital marketing increase online sales?
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
What's a digital marketing strategy?
A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then we decide which tactics will lead us to success.
What types of digital marketing tactics should I implement?
SEO: If you want to rank higher in the Search Engine Results Pages (SERPs) or get more users on your website, then you should start with SEO.
Content Marketing: If you want to build an audience through sharing valuable information, content marketing is the best way to do that. Content Marketing and SEO go hand-in-hand, so for many businesses, this will be a two-fold approach.
SEM: Do you want to advertise your service or products? SEM is a great way to target user searches and get your name in front of them near the top of search result pages.
Social Media: Social media allows you to give your audience a behind-the-scenes look at your business, share valuable content and build relationships. If your audience is on social, you should have a strategy designed to meet them where they’re already spending time.
UX: Concerned about why users are leaving your website? Unsure of why your form is never filled out? UX testing can help you understand user behavior and develop a plan of attack for improving your online user experience.
Research: If you want to understand what your audience thinks about certain topics or about your business, research is a great approach. Develop online surveys and then analyze the data for statistical significance.
Of course, we can help with all of this and more, so let us know if you want to learn more!
What’s the secret to a successful digital marketing campaign?
You might think digital marketing can’t be successful unless you come up with a crazy-creative idea. That can certainly help, but the real secret behind success in digital marketing is optimizing your campaigns.
When we say optimizing, we mean testing small changes over time to continuously create better results.
At Blue Compass, we actively monitor all of our campaigns. It’s nearly impossible to find the perfect combination of keywords or targeting right off the bat, so that’s exactly what we do! We’ve found that it’s these campaigns that perform the best because they’re consistently improving.
What are digital marketing platforms?
Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, Twitter and LinkedIn are all digital platforms which provide marketers with the tools to share their messaging with a desired audience.
What are some digital marketing tools we should use?
This depends on your goals, but there are a few digital marketing tools which are relevant for every business: Google Analytics and Google Search Console.
Google Analytics is a website analytics platform that allows for robust reporting and tracking. Even if you just want to know how many people are visiting your website each month, and which pages they look at, we recommend getting GA set up!
Google Search Console (formerly Google Webmaster Tools) is the direct line of communication between your website and Google. If you’re diving into SEO, you need to have Google Search Console set up so you can understand how Google is interacting with your website. If you’re not going full force into SEO yet, you still need it for some simple website management features such as submitting sitemaps.