How To Selecting Keyword Themes For Your Google Ads

Having set up your first Google Ads campaign, you need to include Google Ads keywords, another important factor for the ad to capture interest and communicate with remaining users. One of the most important factors in your online ads’ success is your choosing an appropriate group as keywords. As such, you’ll first need to choose a few or more Ad Groups you want to focus on.

When referring to a keyword in Google Ads, we’re talking about the words and phrases that you link to each of your ad groups, based on their topics. These keywords correspond to the words and phrases desired by your users, which will then trigger your ads if matched successfully. Here are a few tips that will help you sort through the available information and choose the best option.

What are Smart Campaigns?

Google Smart Campaigns is a quick way to create your business ads. Through its simplified advert matching technology, it cuts back on the effort required to manage your overall ad creation, keyword targeting, budgeting, etc. For advertisers, the only setting they have to make is to program their ad name and business objectives through keywords. From there on, Google’s advertisement platform determines the best matches for them based on their company information or products that are being sold.

What does it take to select effective Google Ad Keywords?

We will now walk you through the tools you can use to find Google Ad keywords. Before that, however, let us review what constitutes an adequate keyword on the Google Ad platform.

1. Maintaining High Search Volume

In setting up your Google Ads, the keywords that you choose might not have a high search volume. On the other hand, if their search volume is low, they will still result to be part of your ads campaign for you.

Unlike organic search from SEO from keywords, we also want our Google AdWords’ keywords to have a high monthly search volume. Because you will see notices regarding low search volume if anyone has typed these words, you can exclude them from your list to prevent your ads from being ignored in text analytics.

2. Specific Intent

In creating business ad campaigns there are many brainstorming stages involved. Some of the important brainstorming units to consider include ad groups, keywords and long-tail phrases. Long-tail phrases could be a way of making your ad more relevant to people searching for a real market focus.

By analysing all possible ad groups, each of them can have more precise keyword targeting than the others. In other words, this approach will help one to focus on a single ad group every time a search term is entered.

3. Optimised Landing Page

Google Ads are meant to be the backbone of your overall AdWords marketing strategy. Your ads are supposed to appear in combination with Google Ads-friendly search terms to make sure your audiences will understand your ads and landing pages through a well-connected user journey. Your goal should be to create a cohesive user experience from search terms to landing pages.

Where to Find the best Google Ad Keywords?

After knowing the tools, brainstorming topics can help you find the best keywords for your paid advertising campaigns.

1. Follow Google Trends

You’re an expert on your topic, but the way your audience speaks about your topic is different from the way you interact with his or her interests. You can use Google Trends to learn more about how others interact with your topic.

2. Search Terms

All you need to do to find out which search terms are bringing in customers through your Google Analytics account is to use either Google Search Console or the acquisition report in Google Analytics.

3. Company Website

Before you are engaging yourself in keyword research, the first thing that you should find out is to scan your content for keywords and phrases that you will use in your Google Ads (website ads). As your landing pages perhaps match the right keywords, write clear copy but also an aggressive CTA button for it. Then, you can also take advantage of Google’s Keyword Plan Tool that enables you to direct the keywords that you think will possibly be converting.

4. Competitor Analysis

Like a true competitor, you should strive to embrace the competition and learn from their successes. Imitation is not just a form of flattery, it’s an essential part of being a competitor. Examine each competitor or organization that is related to your company for some keywords which will lead you to better performance.

Final Thoughts

Google AdWords is a highly valuable tool that, if not used correctly can cost you real advertising money, without bringing in a profitable ROI. That’s why is best to partner with a skilled Google Ads Agency that can provide you with the necessary tips and tricks. At Finsbury Media our AdWords experts monitor relevant conversations, measure results, manage your ads, and much more. Get in touch with us today!

You can learn more about selecting keyword themes for Google Smart Campaigns with our in-depth video.