Retarget Your Website Traffic
Retargeting (also known as remarketing) is a great way of keeping your website in front of prospective clients after they leave your website. Typically only a fraction of visitors will convert on the initial visit.
We display banner ads on partner sites – and it really works! Google data indicates you can increase your Sales by 5% by using retargeting.
It’s a powerful branding and conversation tool – so talk to us today about adding it to your on-line digital strategy.
Get the results that matter to you
How does retargeting work?
Retargeting is a piece of JavaScript (the tag) placed in the footer of your website. This tag captures and creates a list of visits to your site. The tag drops a cookie into the visitors browser for up to 90 days allowing retargeting ads to show wherever they go on the internet.
The main retargeting vendor – AdRoll places pictorial banner ads in front of your potential customer to re-engage with them with the aim of getting them to return to your site. As AdRoll works with the largest ad exchanges, the retargeting ads can follow your customers anywhere on the internet and even include their Gmail account.
The Benefits retargeting in a nutshell
Successful digital campaigns are all about visibility. Using a successful retargeting strategy you can really dominate your sector.
The cost of retargeting ads is much cheaper than traditional PPC, and our most succesful campaigns bear witness to its success.
Retargeting Best Practices
Finsbury Media are experts at all forms of digital marketing. We segment visitors so the ads that are served are totally relevant. (If your customer converts the ad is not shown at all.)
We create ads with clear calls to action. We include countdown and time sensitive information and avoid over exposure.
Paying close attention to these details ensures your retargeting delivers real results.