RETARGET YOUR WEBSITE VISITORS

The truth is there isn’t one single “best” retargeting agency for every business. The right choice depends on your goals, your budget, and the type of customers you want to reach. Some agencies specialise in huge enterprise campaigns with massive ad spend, while others offer very basic packages that might suit micro businesses but don’t deliver the depth of strategy that growing companies need.

For SMEs and startups, the best retargeting agency is usually the one that combines proven expertise with a hands-on, personal approach. At Finsbury Media we focus on exactly that. Our team creates retargeting strategies that are tailored to your audience, using both Facebook retargeting and Google remarketing to keep your brand in front of potential customers. With our own CLO technology and reporting platform, we give you clear visibility of what’s working and take full accountability for the results.

The reason so many businesses choose us is because our campaigns don’t just chase clicks, they generate leads, sales, and repeat customers. For companies that want to get more from their traffic and stop missing opportunities, we believe our mix of technology, creativity, and experience makes us one of the best retargeting agencies for SMEs and startups.

A lot of people use the terms retargeting and remarketing as if they mean the same thing, but they are not quite identical. Retargeting usually refers to the ads that follow people around online after they have visited your website. Think of it as that gentle reminder that pops up when you are scrolling Facebook or browsing another site and you see the product you were just looking at.

This is where Facebook retargeting and Google remarketing really shine. Remarketing on the other hand often describes re engaging customers through email. For example, someone adds something to their basket and leaves, then later receives an email reminding them to come back and finish the purchase. Both approaches share the same goal, which is to keep your brand in front of people who already showed an interest.

The best retargeting agency will often use both methods together, creating a campaign that keeps your business visible whether customers are online reading emails or exploring their favourite websites. Knowing when to use retargeting and when to use remarketing is part of what makes campaigns perform so well, because it matches the message to the right moment.

Both Facebook retargeting and Google remarketing are powerful tools, but they work in slightly different ways. Facebook retargeting is brilliant when you want to connect with people in a visual, engaging environment. If your audience spends time scrolling through social feeds then seeing your ad pop up can be a very natural reminder.

It is a chance to tell a story or show off eye catching creative that brings them back. Google remarketing works differently. It places your ads across millions of websites, YouTube, and apps, which means your brand is almost everywhere a potential customer might be browsing. Because these ads follow people who have already visited your site, they feel more familiar and tend to get stronger responses than cold ads.

A smart retargeting agency will usually combine both. That way you are visible on social media as well as across the web, which means more touch points and more chances to convert. It is not about which is better, but about how the two work together. When blended properly, they create a retargeting strategy that delivers consistent visibility and far better return on investment for growing businesses.

The length of time you retarget a visitor is an important part of the strategy. If you show ads for too short a period you risk losing them before they are ready to decide. If you show them for too long you risk becoming background noise. Most campaigns run effectively somewhere between thirty and ninety days. That gives people enough time to think, compare options, and then make their choice, with your brand staying visible along the way.

With tools like Google remarketing you can keep your ads present across a wide network of sites, and with Facebook retargeting you can reappear as they scroll their feeds. Both work well when the timing is right. At our retargeting agency we like to test different time windows because every industry is different. A customer buying shoes does not need as long as a customer buying financial services.

The advantage of using a clear reporting platform like our CLO technology is that we can see exactly when conversions happen and adjust the retargeting window to match. That way your ads feel timely rather than intrusive, which helps bring people back without overdoing it.

It is true that retargeting can feel irritating if it is done badly, but when handled properly it feels more like a useful reminder than a nuisance. The biggest mistake is showing the same ad over and over again until the customer is tired of seeing it. This is why a professional retargeting agency sets frequency limits and rotates creatives. That way your brand stays visible without becoming overwhelming.

Another mistake is serving irrelevant ads. If someone has already bought a product, they should not keep seeing the same ad for it. With Facebook retargeting and Google remarketing you can segment audiences so they only see what is relevant to them. Someone who visited your homepage can be shown a broad brand message, while someone who abandoned a basket can be shown a specific product with an incentive to complete their order. When done well, retargeting feels natural and timely.

People are reminded of something they were already considering, often at just the right moment to take action. Instead of being annoyed, customers feel nudged in a helpful way, and that is why retargeting has become such a popular and effective tool for businesses of all sizes.

Dynamic retargeting is when the ad that follows someone shows the exact product or service they were looking at on your website. For example, if a shopper browses a specific pair of shoes and then leaves without buying, they might later see an ad for those same shoes while scrolling Facebook or browsing another website. It feels personal because it is directly linked to what they were interested in.

This is one of the areas where Facebook retargeting and Google remarketing are especially powerful, because both platforms make it possible to serve tailored ads based on browsing behaviour. Should you use it? If you sell multiple products or services, the answer is usually yes. Dynamic retargeting works brilliantly in ecommerce because it shortens the decision making process.

Customers see the product again and are reminded of their interest, often leading to higher conversions. A retargeting agency can help set up the feeds and tracking that make this possible. It does take a little more effort to implement, but the return is often well worth it. By serving ads that are highly relevant, you make retargeting campaigns feel smart, timely and genuinely helpful.