There are more than 63,000 searches currently on Google a second! More than half the pages that are viewed on just the first page of Google results actually have paid ads. It really is one of the most popular and essential ways you can get noticed online today. Simply put businesses that sell their products
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SEO vs PPC; What’s The Difference And Which Is Better? In this day and age, having a business also entails building and maintaining a professional website. Without a web presence for your business, you will be missing out on a lot of potential clients, and it will be a lot more difficult for users to
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Smart Campaigns: How to Optimise Your Google Ads Google Ads landscape has changed significantly over the past few years. Advertisers must learn how to adopt these changes so they can benefit their businesses. However, there is plenty of information to help you get a positive ROI. Here is our detailed guide on what to do
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How to Find a Profitable Niche in Affiliate Marketing Affiliate marketing currently exceeds $7 billion and is about to reach over $8 billion in spending. The majority of companies dabble with PPC affiliates to some capacity. Much of this comes from the power of word-of-mouth advertising. With affiliate programs becoming more popular, it can be
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As a company or brand, you want all eyes on you. For this, you need to show up among the top ranks of Google SERPs (search engine result pages) and be visible on YouTube and various other platforms. There are two ways to achieve this: organically and through paid advertising. And as any experienced London
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Both PPC and SEO are inbound search marketing methods, and as such, they are intertwined. Despite this, as the Head of SEO in London, I’ve seen many marketing teams plan and manage their PPC and SEO independently, which can result in big inefficiencies in my experience. A comprehensive approach to search marketing has a number
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With consumer buying behaviour shifting towards online shopping and the pandemic that has locked people inside their houses, we face a significant increase in the number of online shopping websites today. Almost every company, from large multinationals to small family businesses, has a website or an online presence. There is almost no barrier to entering
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Does Google Ads work? Every advertiser has this question, and the solution isn’t as straightforward as you may assume. Without a doubt! Google Ads (previously Google AdWords) is great for attracting “ready to buy” leads and bringing you in-demand customers. Conversion rates are generally high, and a well-managed Google Ads campaign can generate sales to
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Paid ads on platforms like Google and Facebook are a good place to start when it comes to getting your brand and content noticed. However, you can’t just set up a campaign and expect it to generate leads. In reality, savvy campaign optimization is needed to keep your advertising updated and running properly at all
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Google processes 3.5B+ searches every day. 40,000 per second. How are you going to get your brand noticed? Your website ranking above your competitors? SEO vs PPC – the two best search engine marketing methods to generate sales and increase traffic. Search engine optimization and pay-per-click advertising – what, how, pros, cons, ROI, working together.
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