The purpose of SEO and PPC working hand in hand is to reach a greater engagement and reading pleasure for your customers. Today’s SEO software, however, is much more advanced that what it used to be in the past. As a result, today’s SEO software actually combines keywords and user experience. PPC marketing is the
Continue reading »
If we want our content to get to the spotlight, we should understand what makes it right and special. Effective use of content is directly linked to SEO. In digital marketing, smart use of content is directly linked with SEO. In marketing, digital or otherwise, effective use of content is directly linked with SEO. The
Continue reading »
Even if small businesses are just starting their year, especially in their practice of marketing, Google’s organizational structure for local search strategies still tend to emphasize its future conversations about local search while disregarding its former conversations. While it might feel as if local SEO snuck in the back door, studies show that the growing
Continue reading »
Organic search has the potential to generate over 40% of your total revenue. This was a statistic posted by BrightEdge in 2014, yet it is still one of the most commonly referenced statistics that exemplifies the transforming impact of SEO (SEO). Every business, regardless of size, needs SEO for its website. Whether you’re a small
Continue reading »
Many small businesses may not know the importance of having and maintaining a website. In fact, 46% of small businesses in the U.S. do not have a website and are missing the opportunity to spread brand awareness and appeal to more potential customers. Those that do have a website, may not take advantage of ongoing
Continue reading »
Google has emphasised the importance of the user experience (UX) in the operation of its search engine, Google Search. Search, like any good product, wants you to find the information you need right away, completing your search intent in only a few clicks. With the rise of zero-click searches, this efficiency has recently developed and
Continue reading »
Businesses, both large and small, need a strong online presence. Whether you use the services of an SEO agency or not, the internet presents massive marketing opportunities. Digital Marketing Agency can exponentially multiply business growth and open up distant markets that were unreachable 20 to 30 years earlier. Sounds promising. However, your company needs to
Continue reading »
It is common knowledge that websites on the first page of Google receive a large percentage of search traffic visits. This is evident in a recent Moz study which revealed that the first page of Google captures more than 70% of organic search traffic clicks. Achieving this feat requires none other than SEO Agency London
Continue reading »
When it comes to their marketing budget, business owners and managers are generally suspicious of search engine optimization (SEO). “Is SEO even worthwhile?” you might wonder. They’ll inquire of themselves and their employees. And we can see why. Unlike with paid ads, there’s no easy, platform-specific performance dashboard that compares daily spend with sales revenue
Continue reading »
What is Search Intent? The majority of digital marketers wonder, “What is search intent?” The objective of a search engine user when they have a query and type it into Google for specific responses is defined by search intent, also known as user intent or audience intent. Such questions begin with phrases like “How,” “Why,”
Continue reading »