Digital Marketing Agency

PPC Campaigns Built for Your Industry

Every industry is different. Your PPC strategy should be too. At Finsbury Media, we create sector-specific paid ad campaigns that generate high-quality leads, boost visibility, and deliver a strong return on ad spend — whether you’re in finance, eCommerce, or construction.

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PPC for eCommerce

In the fast-paced world of online retail, visibility is everything — and that’s where expert eCommerce PPC comes in. At Finsbury Media, we help online stores attract high-intent shoppers and turn them into paying customers through precision-targeted Google Ads campaigns. From Google Shopping and dynamic remarketing to branded and non-branded search ads, we create high-ROI strategies tailored to your products, goals, and audience.

Whether you’re launching a brand-new store or scaling an established eCommerce brand, our PPC specialists build data-driven campaigns that put your products in front of the right people at the right time. We manage everything — product feed optimisation, keyword strategy, ad creative, and ongoing performance monitoring — to ensure your budget is working as hard as possible.

Drive traffic. Increase sales. Scale your store with Finsbury Media’s eCommerce PPC services.

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PPC for Construction Companies

The construction industry is highly competitive, and potential clients often turn to Google when searching for reliable contractors or specialist services. That’s why a well-executed PPC strategy for construction companies can be the key to winning more business. At Finsbury Media, we help construction firms appear at the top of search results when it matters most — when people are ready to hire.

Our team builds bespoke Google Ads campaigns designed to generate high-quality leads across residential, commercial, and industrial sectors. From local builders to national contractors, we tailor every campaign to your services, location, and target audience. With a focus on high-converting keywords, tightly structured ad groups, and strategic landing pages, we ensure every click has the potential to become a customer.

Get found by the right clients and grow your construction business with PPC that delivers results.

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PPC for Roofing Companies

When someone needs a roofer, they’re not scrolling endlessly — they’re searching for a reliable company that appears at the top of Google. That’s where our PPC services for roofing companies come in. At Finsbury Media, we create targeted ad campaigns that connect you with homeowners and businesses actively looking for roofing repairs, replacements, or installations.

Our Google Ads strategies are designed to capture leads in your service area, focusing on high-converting keywords like “emergency roofer near me” or “flat roof specialists.” We build custom campaigns with location targeting, compelling ad copy, and optimised landing pages to drive enquiries and quote requests.

Whether you’re a local roofer or a growing regional firm, we’ll help you fill your schedule and maximise return on your ad spend with results-focused PPC.

Turn online searches into booked roofing jobs with expert PPC from Finsbury Media.

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PPC for Law Firms

In the legal industry, timing is critical — when someone needs a solicitor, they’re looking for immediate, trustworthy help. Our tailored PPC services for law firms are designed to place your practice in front of potential clients at the exact moment they’re searching for legal support. At Finsbury Media, we build high-converting Google Ads campaigns that generate qualified leads across a range of practice areas.

Whether you specialise in family law, personal injury, conveyancing, or corporate law, our team creates targeted campaigns that highlight your expertise and drive enquiries. From compelling ad copy to expertly crafted landing pages, every element is designed to attract serious clients and deliver a measurable return on investment.

Stay visible. Get more leads. Grow your law firm with Finsbury Media’s expert legal PPC solutions.

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PPC for Electricians

When electrical emergencies happen or someone needs an installation, they go straight to Google. With the right PPC campaign for electricians, your business can appear at the top of those searches and turn clicks into paying customers. At Finsbury Media, we create performance-driven Google Ads strategies that generate real leads for domestic, commercial, and emergency electrical services.

Whether you’re a self-employed electrician or manage a larger electrical contracting firm, we tailor your PPC campaigns to your local service areas and the specific jobs you want more of — from rewiring and EV charger installs to landlord certificates and 24/7 callouts. We use proven ad structures, compelling copy, and smart targeting to maximise every pound of your budget.

Power up your lead generation with PPC campaigns built specifically for electricians.

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PPC for Real Estate Firms

In a competitive property market, visibility is everything. Whether you’re selling homes, attracting landlords, or managing rentals, the right PPC campaign for real estate firms puts your brand in front of motivated buyers, sellers, and tenants at the exact moment they’re searching online. At Finsbury Media, we help estate agents and property companies generate high-quality leads with expertly managed Google Ads.

Our campaigns are tailored to your goals — whether it’s booking more valuations, filling rental properties faster, or selling new developments. With targeted keywords, geo-specific ads, and conversion-focused landing pages, we ensure every click brings you closer to closing a deal. We track performance meticulously, making data-driven adjustments to get the best return on your investment.

Get found by serious movers and sellers with PPC that drives results for your real estate business.

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PPC for Waste Management Companies

From skip hire to commercial waste collection, your services need to show up at the exact moment customers are searching — and that’s where our PPC for waste management companies delivers. At Finsbury Media, we design and manage Google Ads campaigns that generate consistent, high-quality enquiries for local and national waste service providers.

We understand the unique challenges in the waste industry, including urgent bookings, competitive pricing, and location-based targeting. Whether you offer residential skip hire, recycling solutions, or large-scale commercial waste removal, we build campaigns focused on capturing search intent and converting it into bookings. Every campaign is optimised for lead generation, cost-efficiency, and real business growth.

Stay ahead of the competition and keep your phone ringing with results-driven PPC for waste management services.

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PPC for Plumbers

When someone’s facing a burst pipe or no hot water, they turn to Google — and they need a plumber fast. That’s why effective PPC for plumbers is all about timing, location, and trust. At Finsbury Media, we create high-converting Google Ads campaigns that put your plumbing business at the top of search results when it matters most.

Whether you offer emergency callouts, bathroom installations, boiler repairs or commercial plumbing services, we tailor your campaign to the specific services and areas you want to target. We focus on high-intent keywords like “emergency plumber near me” or “boiler repair [location],” combine them with compelling ad copy and landing pages, and optimise everything to maximise return on ad spend.

Get more calls, more bookings, and more plumbing jobs with expert PPC management from Finsbury Media.

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PPC for Finance Companies

The finance sector is highly competitive — and trust is everything. Whether you offer loans, wealth management, insurance, or accountancy services, potential clients are searching online for providers they can rely on. That’s where our expert PPC for finance companies comes in. At Finsbury Media, we build strategic Google Ads campaigns that drive qualified traffic and convert it into valuable financial leads.

We understand the strict regulations and high customer expectations involved in promoting financial services. That’s why our campaigns are built with precision: compliant, conversion-focused, and tailored to your specific offerings. From keyword research and ad copy to landing page optimisation and lead tracking, we manage every detail to maximise ROI.

Connect with clients who are ready to invest, insure, or borrow — with PPC campaigns built for financial growth.

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PPC for Automotive Companies

Whether you’re selling vehicles, offering repairs, or supplying parts, your customers are searching online — and they want results fast. At Finsbury Media, we create powerful PPC campaigns for automotive companies that drive high-intent traffic to your website and convert clicks into bookings, enquiries, or sales.

From car dealerships and MOT centres to auto parts eCommerce stores, we tailor your Google Ads strategy to the services and locations that matter most. Our approach includes keyword targeting for buyer-ready searches like “used cars near me” or “MOT garage [location],” combined with persuasive ad copy and optimised landing pages to increase conversions and lower cost per lead.

Accelerate your growth with targeted automotive PPC campaigns that put your business in the fast lane.

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Why Industry-Specific PPC Matters

PPC success depends on more than just good targeting, it relies on understanding your audience and your industry. At Finsbury Media, we build campaigns around real search behaviour, ensuring your ads reach the right people with the right message.

We align every industry-specific strategy with broader digital goals, supported by:

It’s not just about clicks — it’s about qualified leads, better conversions, and sustainable growth.

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Built to Deliver Results

  • Industry & Competitor Research

    Identify demand, search trends, and ad gaps

  • Keyword & Audience Targeting

    Focus on search intent and buyer behaviour

  • Ad Creation & Campaign Build

    Custom ad copy, visuals, and bidding strategies

  • Conversion Tracking Setup

    Measure leads, calls, and true ROI

  • Performance Monitoring & Optimisation

    Weekly reviews and ongoing A/B testing

  • Competitive Pricing

    No hidden fees, no inflated retainers, just great value that delivers results.

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What Our Clients Say About Our Ad campaign strategies

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Frequently Asked Questions (FAQs)

01. What is industry-specific PPC?
Industry-specific PPC refers to paid ad campaigns tailored to the language, search behaviour, and buyer intent of your specific sector. From ad copy to keyword selection, everything is customised for better performance and stronger ROI.
Yes, especially if you’re in a competitive space. A generic strategy can waste a budget. By focusing on your industry, we use the right keywords, calls-to-action, and landing pages to convert more of the traffic you pay for.
Absolutely. We run campaigns for multi-service and multi-location businesses using segmented campaigns, location-specific ads, and proper tracking for each part of your business.

PPC typically drives results faster than SEO, with leads and conversions often starting within days. Optimisation improves results over the first few weeks, with significant growth by months 2–3.

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Why Choose Finsbury Media for Industry-Specific PPC

Sector-Specific Keyword & Ad Strategy

Ads that match your customers’ search habits

Custom Campaigns by Industry

Built from scratch, never recycled templates

ROI-Focused Execution

Designed to reduce spend and increase leads

Transparent Reporting

See exactly what you’re getting for your budget

Experienced Paid Media Experts

Fast, friendly support with proven experience

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