Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important.

Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue. But it’s not just about getting ANY traffic to a website. If it’s not good quality traffic, there is no value in it. So don’t ever pay anyone who claims that they can deliver thousands of visitors to your website overnight!

SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in search engine results pages (i.e. in Google search results) with the goal of driving organic traffic to the website. Organic traffic is driven to a website from clicks on these search results.

The acronym SEO stands for Search Engine Optimisation.

While SEO isn’t dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill your rankings.How to Optimize your Website for SEO in 8 Simple Steps?Analyze all of your website data. …Conduct thorough keyword research. …Produce long and value-rich content. …Optimize for on-page SEO. …Optimize for off-page SEO. …Optimize the website for mobile. …Speed up the pages. …Get quality backlinks.

Go niche. Part of succeeding at SEO is understanding the competitive landscape. …Choose realistic keywords. Anyone can get the top spot in Google, if they target the right keywords. …Optimize each piece of content for your keywords. …Add tons of content to your site. …Acquire links to your site.

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence

A doorways pages are created with the purpose to rank at the top of Google. They act as a doorway between readers and your content. Typically, doorway pages are low-quality domains that are not focused on user experience. Find out more about what is a doorway page in SEO.

URL masking allows you to send users who hit your site to an alternative domain without them realising. There are many ways to mask a URL all of which allow you to keep the same destination URL. Find out more about can you mask a URL.

The definition of link cloaking is making a long affiliate link into a shorter, ‘prettier’ one. This practice is common with affiliate marketers who don’t want to use their URL, but rather that of another website. Find out more about what is link cloaking.

Pretty links is a powerful WordPress plugin that allows you to shorten your domain name. It will also track the number of impressions, clicks and conversions from that URL in a detailed report. This is a particularly effective plugin for those looking to increase their search visibility across all platforms. Find out more about what is a pretty link.

An SEO Specialist is expected to have a comprehensive understanding of all areas of online marketing, which include:

• Detailed keyword research focused on commercial intent
• Content optimisation
• Skills in Google Analytics and tracking

Effective SEO tools can help boost your productivity and help monitor the performance of your online marketing. Industry-standard tools include:

• Open Site Explorer
• Google Analytics
• Google Keyword Planner

If you’re struggling to get started with search engine optimisation or looking to improve your online marketing strategy, follow this list of SEO tools:

• Create a responsive website
• Optimise your content using high-converting keywords
• Build a robust backlink profile

Keyword analysis is an important aspect of search engine optimisation because it helps you write content drives converting traffic to your website. Keywords are usually categorised based on nice, location and commercial intent. Find out more about what is keyword analysis in SEO.

To use this tool you will need a Google Adwords account. From there, you can use the Google Keyword Tool to search for keywords related to your industry based on competition, search volume and CPC. Find out more about how do I use the Google Keyword Tool.

Grey hat SEO is an online marketing practice that is riskier than white hat SEO but is unlikely to land you with a Google penalty. It’s often categorised as ‘gray hat’ because of the uncertainty surrounding the practices involved. Find out more about what is grey hat SEO.

Creating a Google Adwords account is a simple process which includes completing an online form. This opens up many opportunities to share information about your business and connect with audiences.

• Click ‘Sign up’ to a Google Adwords account
• Enter your name, email address and date of birth
• Personalise your profile

Positive Google reviews give your business credibility and build trust with potential customers. Follow these steps:

• Click on the “Write A Review” button
• When you see the Google review box pop up, copy the URL in the address bar
• Shorten the URL and send it to loyal customers asking them for a review

Find out more about how do I get reviews on Google.

The definition of an SEO listing is a mention of your Name, Address and Phone Number (NAP) on a credible website. SEO listings are designed to boost your position in the search engine results and increase brand visibility. Find out more about what is an SEO listing.

Successful SEO content features many components that help increase visibility in the organic search results. This process includes optimising content with high-converting keywords and sculpting out a page in line with Google’s best practices. Find out more about what is SEO content.

Making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more. Find out more about what is an SEO friendly website.

If you have a website, blog or online community, SEO can help your business establish an online presence in the organic search results. Search engine optimisation is essential as it builds trust with customers, drives traffic to your site and aids conversions. Find out more about why is SEO important.