Digital Marketing Agency Finsbury Media

Unlock the data within your calls with Finsbury Media Call AI

Our advanced AI technology continuously analyses every call, transforming customer conversations into actionable insights. Identify what drives lead generation and conversions, enhance frontline team performance, and uncover opportunities to increase revenue through data-driven decision making.

Finsbury Media Call AI

Automatically listens to and analyses every call, classifying interactions based on intent, including new sales enquiries, qualified leads, existing customers, and non-converting calls. Each conversation is intelligently rated and categorised, providing clear insight into call quality, outcomes, and value. This enables accurate performance measurement, improved lead handling, and more effective optimisation of both marketing spend and customer response processes.

Get Insights That Mean Something

Use the big picture, actionable insights from our Finsbury Media Call AI platform to help improve customer satisfaction, train sales staff, stay ahead of shifting consumer preferences, and optimize your marketing spend.

  • Don’t Waste Time on Busywork

    Remove manual processes from your lead management workflow with fully automated lead categorisation. Using intelligent automation rules, calls are analysed and classified in real time without human input. This saves your business countless hours, reduces administrative overhead, and allows your teams to focus on selling, servicing customers, and driving growth.

  • Prioritise High-Value Leads

    Keyword spotting technology automatically identifies callers who mention your highest-value services or demonstrate strong buying intent. These calls can be prioritised or escalated instantly, ensuring your sales team engages first with the opportunities most likely to convert, improving close rates and maximising revenue potential.

  • Score, Tag, and Qualify Calls

    Every call can be automatically scored, tagged, and qualified based on predefined automation rules built around the keywords and signals that matter to your business. This ensures consistent lead qualification, clearer reporting, and improved visibility into call quality and outcomes without manual effort.

  • Identify Industry Trends

    Leverage extensive industry-specific keyword libraries to automatically analyse conversations and detect emerging trends. By monitoring the phrases and topics most frequently mentioned by customers, the platform uncovers shifts in demand, customer needs, and market behaviour, helping you stay ahead of competitors and make informed strategic decisions.

Train Staff for Sales and Customer Service

AI-powered call intelligence transforms conversations into a powerful training and coaching resource. Managers can identify high-performing behaviours, successful talk tracks, and common mistakes across both sales and customer service teams. This insight allows targeted coaching, consistent onboarding, and continuous performance improvement. By training staff using real customer interactions, businesses improve confidence, conversation quality, and conversion rates. For customer service teams, it ensures more accurate, empathetic, and professional responses. The result is a better-trained workforce, stronger customer experiences, and more consistent revenue growth.

Improve Product and Service

Customer conversations provide a rich source of insight into real-world needs, expectations, and frustrations. By analysing call data at scale, businesses can identify recurring issues, unmet needs, and opportunities to improve products or services. These insights enable data-driven enhancements that align offerings more closely with customer demand. Understanding why customers enquire, hesitate, or complain helps organisations refine their value proposition, reduce friction, and improve overall experience. Continuous feedback from real conversations supports smarter innovation, higher retention rates, and stronger long-term customer loyalty.

Recall Fine Details

In fast-moving sales and service environments, important details can easily be overlooked or forgotten. AI-generated call summaries ensure critical information such as pricing, services requested, objections raised, or next steps are accurately captured and instantly accessible. This allows teams to follow up with confidence, deliver more personalised interactions, and avoid costly misunderstandings. Being able to recall fine details improves internal communication, strengthens customer trust, and ensures continuity across multiple touchpoints. Ultimately, better information recall leads to smoother processes, higher satisfaction, and more effective decision-making across the business.

Rectify Disputes

Having a clear and accurate record of customer conversations is essential when resolving disputes. With AI-powered call recordings, transcripts, and summaries, businesses can quickly reference exactly what was discussed, promised, or agreed during a call. This removes ambiguity, reduces conflict, and enables faster, fairer dispute resolution. By relying on objective data rather than memory or assumptions, your team can protect the business, maintain compliance, and preserve customer relationships. Faster dispute resolution also reduces the operational cost and management time associated with escalations, while strengthening trust and transparency with customers.

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Consultants & Coaches
E-commerce & Online Sellers
Remote Teams & Startups

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