Get more customers with Bing Ads

Be there when new customers search for you

You’re missing out on:

Lower CPCs and great ROI

Higher-value audience not found on Google

Access to searchers on Bing, MSN, Yahoo and more sites powered by Bing

Reach more customers and get more results

The Bing Network is a part of your customers’ lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.

Partner with Finsbury Media and Bing to find the right customers

The Bing Network powers 21% of United Kingdom searches and delivers 404 million searches every month.

Get the results that matter to you

Get relevant traffic to your website from people who are looking for your services or products
Increase customer calls by linking the call you receive to a keyword. This valuable data will allow you to bid higher on keywords that delivery calls vs the ones that just deliver clicks
Get more online conversions including form submits and checkout purchases
With our advanced platform you can track your entire Return On Investment.

How does Bing Ads work?

The Bing Network powers 21% of United Kingdom searches and delivers 404 million searches every month.

Customers search.
People enter search terms called keywords into search engines like Bing.
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
Customers contact you.
You can configure your ad so people can call you, visit your website or go right to your door.

What is the Bing Network?

Over 404 million searches every month in the UK.

Searchers find the Bing Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.

Finsbury Media is a Bing Select Partner

Our Bing Select Partner status provides us with direct access to the Bing support and training

All types of businesses find value and success with Bing Ads. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Bing Ads has solutions for you.

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What is Bing PPC?

Microsoft Advertising can help you reach a new group of high-quality customers and increase your return on advertising spend (ROAS). A PPC campaign stands for ‘pay per click’ and for the cost of displaying your website, you are charged a set fee for the service. When customers view and click your ad, they are sent to your website.

Either they make a purchase, request your service, sign up for more information or download your app. Regardless of your businesses function, a Bing ad will focus on keywords and display your website when necessary.

Do Bing Ads work?

Bing, which is owned by Microsoft, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is actually seen on all three. As imaginable, having your website being viewed on as many platforms as possible is always a bonus.

Whilst it is no secret that Google is the leading search engine on the market, but this does not mean Bing isn’t worth investing in:

  • Bing now has 34% of the desktop search engine market share worldwide
  • There are 5.4 billion monthly searches conducted on the Bing Network
  • 136 million unique searchers use the Bing Network

These figures indicate that any advertisement on Bing is likely to have a large audience.

Why should I advertise on Bing?

As mentioned, it is known that Google is the leading search engine at the moment. But what Bing lacks in volume, it certainly makes up for in performance. Although budgets fluctuate by industry and every single advertiser, one particular digital marketing agency found that Bing only spent 20%-35% of their AdWords campaign equivalent.

This means that businesses can still reach a large audience and (often) cheaper prices per click.

What is a bing ad?

A Bing ad is an online advertising solution that businesses use to promote their products and services on Bing’s search engine, YouTube and other sites across the web. Bing ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Bing adsaccount, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

What are the different types of Bing ads?

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during Bing Video content

How much does a Bing ad cost?

Your Bing ads cost is determined by your budget settings. Bing ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Bing Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.

What is the difference between a Bing advertisement and SEO?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Bing Advertisement is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

With SEO you have to invest before you get the traffic. With Bing Advertisements, you generally only pay when people click through to your website.

Both are important. Certain SEO elements will help improve the quality of your ad campaigns.

It is important to understand that running paid advertising with Bing will not make any difference to your organic search rankings, although it may improve the click through rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

Why Do I Need An Agency To Manage My Bing Ads?

There are some great staff at Bing, but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals available to you.

Bing PPC Agency Bing Ads Management