PPC AGENCY | GOOGLE ADS AGENCY | GOOGLE ADS MANAGEMENT

SkyRocket Your PPC Campaign. Use A Trusted PPC Google Ads Agency

Utilizing paid ads allows you to put your products/services in front of your potential customer at the time they are making a buying decision. We work with you to create high performing results-driven campaigns focussed on delivering leads not just clicks.

With the use of these Google Advertisements, you can ensure improvements to your visibility and overall online presence. By doing so, this can create a more professional impression on potential customers, creating a more dominant image in your section industry.

Lead Generating PPC Campaign Management

Working with you to fully understand your business, your customers, and your unique selling points, we develop and create Google Ads campaigns specifically targeted to generate those all-important inbound leads. Often we see conversion rates of clicks to leads up to 20%. Focusing on these aspects of your business, along with our strong forms of communication is what makes Finsbury Media the leading digital marketing agency. If you are looking for PPC management agency you have come to the right place.

Working as a Premier Partner with Google we understand exactly how to monetize your paid advertising. With the latest and most advanced software, we track your advertisements and address them accordingly. Through monitoring your ads, we can view your most successful ads and their audience.

Partner with Finsbury Media and Google to Manage Your PPC

google adwords b2b

Using Finsbury Media’s CLO Technology continuously improves PPC campaign results ensuring you get the best possible results.

PPC Ads Optimisation

DRIVE WEBSITE VISITS
Get relevant traffic to your website from people who are looking for your services or products, increasing the chances of successful leads and business growth. Finsbury pursue methods of specifying ads to match what your potential audience will search for, along with our software enabling us to view the traffic or specific searches.
GET MORE PHONE CALLS
Increase customer calls by linking the call you receive to a keyword. This valuable data will allow you to bid higher on keywords that delivery calls vs the ones that just deliver clicks. This data helps us optimise your ads and focus on what makes them succesful for your audience and further tweaking ads that can be improved on performance. Following these methods, we can ensure our client’s aren’t spending on clicks that may not lead to successful leads.
INCREASE WEBSITE LEADS & SALES
Get more online conversions including form submits and checkout purchases, essential for that first contact with a potential customer and providing a voice to intrigue them even further. By doing so, increasing sales and public image.
MEASURE YOUR SUCCESS
With our advanced platform you can track your entire Return On Investment. This means we can monitor patterns and successes based on many factors, including the time of year, area success and more.

Finsbury Media Is One Of Google‘s Premiere Partner Agencies

Don’t just take our word for it, ask Google about us.

We run award winning campaigns that produce real results, Phone Calls, Form Submissions and Online Sales. We focus our campaigns on generating you the most amount of enquiries. Our campaigns are based on Real Conversions not just Traffic to the site.

If you are looking to grow your business we are the agency that will deliver real results.

We Will Get To Know Your Business And Advise The Best Digital Marketing Strategy.

Our consultants are business experts.

Our team are not only Google experts – but understand the challenges all businesses face. We have have years of experience in the industry, with knowledge and niche tactics that are rare in our sector. The strategies we pursue have proven results in a number of industries.

We will work alongside you to develop a strategy that will deliver real results and increased profit. We promote our clients ideas, take them into consideration and apply them where necessary.

Finsbury Media’s CLO Technology Will Supercharge Your PPC Campaign

With over 5 years of development, our unique CLO technology and reporting platform has enabled us to improve the efficiency and returns for our clients paid ads campaigns.

To find out more or just click on the button below.

PPC MANAGEMENT

24/7 BID MANAGEMENT

CLO OPTIMIZATION

CONVERSION TRACKING

CALL TRACKING

TELEPHONE RECORDING

KEYWORD GENERATION

AD CREATION

CUSTOMER JOURNEY

GOOGLE ADS (PPC) MANAGMENT

Make your PPC budget work harder in 2020 by using a Premiere Google Partner Agency.

PAY PER CLICK (PPC) FAQ’S:

What is Google Ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

What are Google AdWords and Google AdWords Express?

Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

  1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
  2. Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
  3. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

What are the different types of Google Ads?

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.

How do I start advertising on Google?

To get started with Google Ads, click here to sign up. Our guided set-up process will walk you through creating your first ad in just a few steps. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.

What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

With SEO you have to invest before you get the traffic. With Google AdWords, you generally only pay when people click through to your website.

Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the click through rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

Can’t I Just Run My AdWords In House?

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

What’s Involved In Setting Up A Google AdWords Campaign?

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking

…and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

I Have An AdWords Campaign Running But I Can’t See My Ads – Is My Agency Ripping Me Off?

Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.

Why Do I Need An Agency To Manage My AdWords Account?

There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.

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