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Legal Recoveries & Collections Case Study

A Targeted SEO-Led Rebuild Delivering High-Value Enquiries

The Challenge

Realigning Online Visibility and Lead Quality for a National Debt Recovery Firm

As a regulated B2B debt recovery agency, Legal Recoveries & Collections (LRC) needed to attract more high‑value leads while staying fully compliant with strict industry standards. Despite a strong reputation and national reach, their online presence was not generating the volume or quality of leads required to support growth.
Key issues included:

  • Low visibility on Google for priority B2B debt recovery keywords
  • A decline in qualified lead volume from their website
  • Outdated and unoptimised service page content
  • Limited conversion pathways and trust‑building elements on site

LRC approached Finsbury Media to address these challenges with a digital strategy that would improve search performance, increase qualified leads, and align their messaging with the professionalism of their brand.

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The Solution

  • SEO Strategy

    We built a targeted keyword map aligned with LRC’s service verticals and improved technical SEO, including page structure, mobile responsiveness, and load speed.

  • Content Overhaul

    Core service pages were rewritten to speak more directly to decision-makers in healthcare, recruitment, legal services, utilities, and student debt sectors.

  • CRO & UX Enhancements

    We added clearer CTAs, trust signals (e.g. regulatory confidence markers), and enhanced on-site navigation to support enquiry conversion.

  • Sector-Specific Targeting

    New landing pages were created to capture niche audiences, particularly where LRC had specialised experience.

  • Strategic Collaboration

    A collaborative feedback loop with LRC ensured brand alignment and regulatory consistency throughout the build process.

  • Analytics & Tracking

    Enhanced event tracking was set up to monitor form submissions and user behaviour, enabling continuous performance improvements.

The Result

The results speak for themselves. In just 12 months, Legal Recoveries & Collections saw significant gains across organic performance, engagement, and lead-driving behaviour:
increase in new users from Organic Search (6,600 YoY)
+ 0 %
increase in total new users across all channels (14,000 YoY)
+ 5 %
growth in tracked key events (e.g. contact form submissions)
+ 580 %
increase in active users site-wide
+ 6 %

Testimonial

I cannot recommend Finsbury highly enough! The team is not only knowledgeable and skilled but also incredibly passionate about helping their clients succeed. Their strategic approach to our online presence led to an increase in our website traffic and enquiries. They take the time to understand our brand and target audience. What truly sets Finsbury apart is their commitment to communication and transparency. We have a dedicated account manager who provides insights and continually drives us forward. They are an invaluable partner and we look forward to
continuing our collaboration for years to come.

Rachel Rowbotham, Operations Director – Legal Recoveries & Collections

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Conclusion

Legal Recoveries & Collections is now ranking for some of the most competitive B2B debt recovery terms in the UK—while converting more visitors into qualified leads than ever before. Through compliance‑aware content creation, sector‑specific SEO, and trust‑led design improvements, we have built a sustainable growth platform that reflects their professionalism and authority.

As our partnership continues, Finsbury Media supports LRC with ongoing content optimisation, backlink development, and conversion enhancements—ensuring they remain a trusted leader in debt recovery and competitive in a fast‑changing digital landscape.

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