PPC For eCommerce

Get More Customers with PPC for eCommerce

Unlock Hidden Value Through eCommerce PPC

Most online stores depend on Google and social ads, but effective eCommerce PPC goes further. With the right campaigns you can target high-intent shoppers at the moment they are ready to buy. An eCommerce PPC agency like Finsbury Media ensures your brand is visible across search, shopping, and remarketing channels, reaching audiences that generic campaigns often miss. The result is stronger visibility, more clicks, and more sales without wasting budget.

At Finsbury Media we manage PPC for eCommerce campaigns with the same level of precision that retailers put into their product ranges. We create strategies that target the right customers, craft ads that drive purchases, and monitor performance to keep campaigns efficient and profitable. Whether you sell a handful of products or manage a large online catalogue, our specialists know how to turn PPC into a reliable source of growth for your business.

Why You Should Consider PPC for eCommerce

eCommerce PPC allows your store to reach buyers at the exact moment they are searching for products like yours. Platforms such as Google Shopping and Performance Max campaigns are built to showcase your catalogue directly in search results, giving customers the ability to compare, click, and buy within seconds. With these advanced campaign types, your products are placed in front of high-intent audiences across search, display, YouTube, and Gmail, all managed through a single strategy.

Click costs can be controlled to deliver consistent profitability, while campaign data highlights exactly which products and categories are driving the strongest returns. With less wasted spend compared to generic advertising, your budget works harder and stretches further. Businesses that invest in a tailored PPC for eCommerce strategy typically see increased product visibility, higher click-through rates, and stronger sales growth month after month.

Partner with Finsbury Media and Google to Find the Right Customers

When people are ready to shop they head to Google and that is exactly where we make sure your products appear. From Google Shopping to Performance Max we put your store in front of buyers who are already searching for what you sell.

Think of us as your eCommerce matchmakers. We polish your product feed so the right shoppers see the right items at the right time. No wasted clicks, no lost opportunities, just more eyes on your bestsellers and more sales flowing through your checkout.

With Finsbury Media managing your Google PPC you can expect a steady lift in visibility, higher click through rates and a reliable stream of new customers finding your brand.

Get the Results that Matter to You

Drive Website Visits

Bring a steady flow of relevant traffic to your online store from people who are actively searching for the products you sell. This means more brand awareness, more visitors, and more chances to turn browsers into buyers every single day.
Get More Customer Enquiries

Track exactly which keywords bring in real conversations and enquiries. By focusing your budget on the terms that convert, we cut wasted spend and make every campaign more efficient and more profitable.
Increase Online Sales

Capture customers at the very moment they are ready to act. Whether it is a completed checkout or a new subscription, Google Shopping and Performance Max campaigns make sure intent turns into measurable sales.
Measure Your Success

With advanced tracking you can see your return on investment clearly, from the first click through to the final purchase. We show you which campaigns and products deliver the most value so you can scale confidently and keep your store growing.

How Does Google PPC Work?

Every day billions of searches are made on Google, giving your business access to the world’s most valuable audience. Customers type search terms, known as keywords, into Google. When your chosen keywords match their intent your advert can appear at the top of the results, putting your products in front of people who are ready to buy.

From there you can guide shoppers to explore your store, add items to their basket or complete a purchase online. With Google PPC campaigns managed by Finsbury Media every advert is built to capture intent, generate sales and maximise your return on investment.

What is Google Shopping and Performance Max?

Google Shopping and Performance Max are two of the most powerful tools available to eCommerce businesses today. With Google Shopping your products appear directly in search results complete with images, prices and reviews, making it easy for shoppers to compare and click straight through to your store.

Performance Max takes this further by running campaigns across the entire Google ecosystem. Your ads can appear on Search, YouTube, Gmail, Maps and the Display Network, giving your products maximum exposure without the need to manage multiple campaigns.

Together Shopping and Performance Max give your brand visibility at every stage of the buying journey. Whether a customer is comparing options, watching a video or ready to complete a purchase your products stay front and centre, ensuring your store is the one they choose. With Finsbury Media managing the setup and optimisation you can expect higher click through rates, stronger sales and a smoother path from search to checkout.

Finsbury Media Is a Google Premier Partner Agency

Smarter eCommerce PPC Management

When it comes to eCommerce PPC our goal is simple. We want more sales with less wasted spend. With Google Shopping and Performance Max we make sure your products appear in front of people who are ready to buy and not just browsing. Every campaign is built around what matters most to your store whether that is more checkouts, more enquiries or repeat customers coming back again.

We do not chase empty clicks. We follow the journey from the first search through to the final sale so your budget is always working hard. By testing, refining and scaling we keep campaigns focused on growth. That is why so many online retailers choose us to manage their advertising.

Our team has managed eCommerce PPC for brands across fashion, beauty, technology and homeware. The goal is always the same. Get noticed, get clicked, get bought. If you want an agency that knows how to make Google Shopping feeds stand out and understands how to make the most of PMax then Finsbury Media is ready to help your store grow.

PPC for eCommerce

Turn clicks into customers with tailored Google Shopping and Performance Max campaigns that grow your online sales.

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PPC for eCommerce FAQ’S:

Who is the best agency for PPC for eCommerce?

The best agency is one that understands how online shopping works in practice. Running PPC for eCommerce is not just about loading keywords and hoping for clicks. It requires experience with Google Shopping feeds, Performance Max campaigns and conversion tracking to make sure every pound spent drives sales. At Finsbury Media we have managed campaigns for brands in fashion, homeware, beauty and tech, always with the same focus: turning traffic into real revenue.

What makes us different is the way we work alongside you. We take time to learn about your products, your margins and your customers. From there we build campaigns that prioritise your bestsellers, capture high intent searches and bring back cart abandoners. No agency can promise to be perfect for every store, but our record of delivering growth, combined with clear reporting and sector knowledge, has made us the trusted choice for many online retailers.

How does Google Shopping help eCommerce PPC?

Google Shopping is a powerful tool for eCommerce PPC because it puts your products directly into search results with images, prices and reviews. When a shopper types in a relevant keyword, your item can appear right at the top, giving you instant visibility. People who click these ads are usually already comparing products, so the traffic is highly valuable.

At Finsbury Media we manage every detail of Shopping campaigns. We optimise feeds so your data is clean, your bestsellers are pushed to the front and seasonal items get extra attention. We also link Shopping campaigns with Performance Max to extend reach across YouTube, Gmail and other Google properties. This blend of precision and reach makes Shopping a reliable driver of eCommerce sales, and when it is managed correctly it becomes one of the most profitable parts of your PPC strategy.

Why should my store use Performance Max?

Performance Max, or PMax, is Google’s campaign type that runs across Search, Shopping, YouTube, Gmail, Maps and the Display Network. For eCommerce this means your products are visible at every step of the customer journey, from research to purchase. With one campaign you can cover multiple touchpoints and keep your store in front of buyers until they are ready to act.

At Finsbury Media we set up PMax carefully so it is not just a catch-all campaign. We focus on your best products and highest margin categories, then track which ones deliver the strongest returns. Using this data we refine targeting and adjust spend to scale what works. Combined with Google Shopping, PMax gives eCommerce brands both reach and accuracy, resulting in more clicks, more conversions and better value for every pound spent.

How much should I spend on eCommerce PPC?

There is no fixed budget for eCommerce PPC because it depends on your goals, margins and competition. Smaller stores often begin with modest budgets to test the waters, while larger retailers put more in from the start to secure market share. The advantage of PPC is that spend is flexible and can be increased or reduced based on performance.

We guide our clients at Finsbury Media to invest enough to gather meaningful data without overspending. Early campaigns often focus on proven products through Google Shopping, then expand into Performance Max once strong returns are confirmed. Because everything is measurable you can see exactly how much revenue is generated from your budget. Many businesses reinvest profits to scale further, turning PPC from an expense into a reliable growth engine.

How soon will I see results?

One of the biggest advantages of eCommerce PPC is that it works quickly. While SEO takes time to build, Shopping and PMax campaigns can start generating clicks and sales as soon as they go live. The first few weeks are about learning which products and keywords perform best. After that, campaigns are refined to cut wasted spend and improve efficiency.

Most businesses see sales in the first month, with stronger and more stable results from month two onwards. At Finsbury Media we treat this early stage as a testing period and then scale campaigns once we know what is working. By combining Shopping and PMax we make sure your products stay visible wherever potential customers are searching or browsing, so your growth becomes steady and predictable.

What makes Finsbury Media different?

Plenty of agencies run PPC, but eCommerce PPC needs a specific skill set. It is not enough to pick keywords and set bids. You need optimised product feeds, structured Shopping campaigns and PMax campaigns that are refined constantly to avoid wasted spend. This is where Finsbury Media stands out.

We act like an extension of your business, learning your catalogue and understanding your margins. We then design campaigns that prioritise the products that matter most, retarget shoppers who leave without purchasing and track every sale back to the ad that drove it. Our reports are simple to follow and show exactly where your money is going. With our mix of technical knowledge, creative testing and focus on profitability, we make PPC for eCommerce campaigns sustainable and scalable. That is why so many retailers choose us as their partner.