Digital Marketing Agency Finsbury Media

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Artender Events Case Study

Raising the Bar for Local Search Visibility

The Challenge

Visibility Issues in a Competitive London Landscape

Artender Events is a premium mobile bar hire and event production company in London, known for delivering bespoke experiences across private parties, corporate launches, and luxury weddings. With a focus on VIP mixology, bartender hire, and custom event bars, they cater to high-end clients who expect nothing less than exceptional service and creativity.


Before working with Finsbury Media, Artender Events was struggling to rank for high-intent, local search terms in an increasingly saturated London events market. Their website had limited visibility, lacked targeted landing pages, and was underperforming on Google — particularly for terms like “mobile bar hire London” and “bartender hire London.”

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The Solution

Finsbury Media developed and executed a comprehensive SEO and Content Strategy designed to boost organic traffic, improve engagement
and capture location-specific demand. The approach included:

  • On-Site SEO

    We restructured key landing pages with optimised headings, metadata, and internal links to better target high-intent search terms.

  • Content Strategy

    New service and location pages were crafted to support long-tail visibility and attract traffic from specific event-related searches across London.

  • Technical SEO

    We improved site crawlability, speed, and indexing to ensure every optimised page performed efficiently in Google’s ecosystem.

  • User Engagement Enhancements

    Key pages were refined to improve call-to-action clarity, user flow, and lead conversion opportunities.

  • Keyword Strategy

    Our targeting focused on high-value keywords like “mobile bar hire London” and “hire a sommelier,” with measurable ranking improvements across the board.

  • Local SEO Focus

    We implemented a location-first strategy with multiple area-specific pages to increase local visibility and drive bookings from nearby searches.

The Result

Over the 6-month period, Artender Events achieved impressive results:
Increase in tracked conversions from organic search, driven by targeted landing pages and SEO-led content strategy.
+ 300 %
Growth in organic sessions month-on-month, reflecting improved keyword visibility and user engagement.
+ 5 %
Google ranking for key high-intent term “hire a sommelier” — capturing premium event traffic in a competitive niche.
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Testimonial

Just wrapped up a 6-month strategy with Finsbury Media, and I’ve seen a massive improvement in my website traffic and Google rankings — especially in a super competitive market here in London.

Huge thanks to Dan and his team for all the hard work. Dan’s advice and direction were spot-on throughout the process, always pushing things in the right direction and helping my company make the best moves for the results.

Really appreciate everything — thanks again, guys!

Federico, Founder of Artender Events

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Conclusion

Through a strategic blend of technical SEO, tailored content creation, and local keyword targeting, Artender Events has transformed its online presence in a highly competitive market. The brand now ranks for valuable commercial search terms, sees steady growth in organic sessions, and benefits from a clear rise in user engagement and conversions. This campaign not only elevated Artender’s visibility — it laid a scalable foundation for continued digital success.
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