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JogPost Case Study

A Clear Vision for Digital Growth

Overview

JogPost is the UK’s leading leaflet distribution company, offering door-to-door, B2B, and hand-to-hand flyer distribution — plus design, copywriting, and printing services — with a reputation for high ROI and quality delivery. Despite a strong service offering and unique distribution methodology, JogPost’s Google Ads performance was underwhelming, with high spends delivering inconsistent enquiries and poor visibility into what was driving revenue. After partnering with Finsbury Media, their Google Ads campaigns were transformed into a reliable, measurable revenue channel.

The Challenge

Before optimisation, JogPost faced several key issues:

  • Heavy monthly spend on Google Ads with no clear ROI
  • Clicks and traffic but inconsistent, unqualified lead flow
  • No advanced conversion tracking or revenue attribution
  • Limited visibility into what ad activity drove calls, leads, and bookings
  • Competitive environment with other distribution and digital marketing channels

Despite broad brand awareness, paid search lacked precision, accountability, and measurable business impact.

Google Ads was an expense — not a growth engine.

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The Solution

Finsbury Media implemented a performance-first Google Ads strategy designed to deliver measurable revenue and predictable growth.

  • Full Google Ads
    Audit & Restructure

    The account was rebuilt from the ground up to prioritise high-intent search traffic and eliminate wasted spend.

  • Precision Keyword
    Targeting

    Campaigns were refined to target users actively searching for leaflet and flyer distribution services, including door-to-door, B2B, and hand-to-hand campaigns.

  • Strategic Bid
    & Budget Management

    Bids were optimised for conversions, ensuring spend was directed toward traffic most likely to convert into enquiries and booked jobs.

  • Conversion-Centric
    Landing Pages

    Traffic was routed to optimised landing pages aligned with user intent, increasing the rate at which visitors turned into quality leads.

  • Advanced Call
    Tracking & Attribution

    Robust tracking was implemented so every enquiry, phone call, and booked campaign could be traced back to the ads that generated them.

  • Ongoing
    Data-Driven Optimisation

    Campaign performance was monitored and refined continuously — adjusting keywords, ads, and landing experience to maximise ROI.

The Result

The optimised Google Ads strategy delivered measurable, scalable revenue results:
  • 60% increase in qualified Google Ads enquiries

  • £12,000+ in revenue generated directly from AdWords each month

  • Higher quality leads with better conversion rates

  • Clear visibility of ROI and campaign performance

  • Consistent pipeline of new business enquiries

Paid search has shifted from a cost centre to a predictable, revenue-driving channel that directly impacts growth.

Testimonial

Partnering with Finsbury Media completely changed our Google Ads performance. We went from inconsistent results and uncertain ROI to a system that consistently delivers high-quality enquiries and measurable revenue.

Since optimisation, we’re now generating over £12,000 per month directly from AdWords — and we can clearly see which campaigns are driving results thanks to enhanced tracking and reporting.

Henry Buckly - Owner

Conclusion

Finsbury Media turned JogPost’s Google Ads from an unpredictable spend into a measurable growth engine.

By combining strategic account restructuring, precision targeting, high-conversion landing pages, and advanced tracking, Google Ads now delivers consistent enquiries and real revenue.

This is what happens when paid search is managed with clarity, accountability, and data-driven optimisation.

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