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JPW Autos Case Study

A Clear Vision for Digital Growth

Overview

JPW Autos was investing heavily in Google AdWords but lacked clarity on return. Despite consistent spend, there was no true visibility on revenue generated or whether campaigns were driving profitable growth. After partnering with Finsbury Media, that changed. Through expert Google Ads management and the implementation of our Conversion Optimisation Platform, JPW Autos transformed paid advertising from an unpredictable expense into a measurable and scalable revenue engine.

The Challenge

After investing heavily in Google AdWords with little clarity on return, the business partnered with Finsbury Media to regain control of performance and turn paid advertising into a measurable growth channel. What followed was a complete transformation — from uncertain ad spend to predictable monthly revenue.

The business was spending thousands on Google AdWords without seeing the return it deserved. Budget was leaving the account every month, but performance lacked clarity and accountability.

  • No clear visibility on true ROI
  • Limited insight into which campaigns were driving real sales
  • No reliable revenue attribution
  • Inconsistent lead quality

Enquiries were coming in — but there was no certainty around how many converted into paying customers or how much revenue was generated from ad spend.

Google Ads had become an expense, not a growth engine. The business needed accountability, transparency, and a strategy built around revenue — not vanity metrics.

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The Solution

Finsbury Media implemented a decisive, performance-driven strategy designed to eliminate wasted spend and maximise profitability.

  • Full Google Ads
    Account Overhaul

    We restructured the account from the ground up — removing inefficiencies, tightening keyword targeting, and focusing exclusively on high-intent traffic.

  • Expert-Led
    Campaign Management

    Lawrence applied his superior Google Ads expertise to aggressively optimise bidding, targeting, and campaign structure to maximise return on ad spend.

  • Conversion Optimisation
    Platform Deployment

    We implemented our Conversion Optimisation Platform — a complete game changer. By analysing user behaviour and identifying drop-off points, we systematically increased conversion efficiency and improved lead quality.

  • Advanced Call
    Tracking & Recording

    Every call was tracked, recorded, and measured — giving the business full visibility into performance and sales outcomes.

  • Revenue Attribution &
    ROI Transparency

    Each sale was attributed back to its original campaign, allowing the business to see exactly how much revenue AdWords was generating every single month.

  • Ongoing
    Data-Driven Scaling

    With real performance data in place, campaigns were continuously refined to increase profitability and scale what was working.

The Result

The impact was immediate and measurable.

40% increase in Google Ads leads
10 %
Approximately £5,000 per month generated directly from AdWords
20 K +
Higher conversion rates
20 %

Testimonial

Since partnering with Finsbury Media, our leads from Google Ads have increased by 40%. Lawrence’s superior knowledge of Google Ads, combined with their Conversion Optimisation Platform, has been a complete game changer for our business.

With full call tracking and recording in place, we can clearly see exactly how many sales and how much revenue is being generated from AdWords each month — currently around £5,000.

We’re seeing more qualified leads, more sales, and a significant increase in turnover since signing up.

Jordan Piddelsden - Owner

Conclusion

Finsbury Media didn’t just improve campaign performance — we built a revenue engine.

What was once uncontrolled ad spend is now a fully accountable, scalable growth system delivering consistent leads, measurable sales, and predictable monthly revenue.

With Lawrence’s expertise and our Conversion Optimisation Platform driving performance, the business now has the confidence to scale aggressively — backed by real data, real sales, and real ROI.

This is what happens when Google Ads is managed properly.

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