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Monster Skips Case Study

West Midlands Skip Hire Marketing Success

The Challenge

Boosting Local Visibility for a Skip Hire Leader

Monster Skips, a skip hire company based in the West Midlands, partnered with Finsbury Media to increase high-quality local enquiries through SEO and Google Ads. The goal was to boost visibility for skip hire services in targeted areas like Solihull and surrounding suburbs — without overspending on low-intent traffic.

Despite offering competitive prices and reliable service, Monster Skips faced increasing competition from larger skip hire companies dominating both paid and organic search results. Their existing campaigns lacked the precision needed to capture high-intent local customers, and their website wasn’t fully optimised to convert the traffic they were getting into enquiries.

The Solution

We executed a dual-channel strategy to dominate relevant search results and generate cost-efficient leads.
Local SEO

As part of our local SEO services, key service pages were optimised for high-volume, location-specific skip hire keywords to improve visibility across priority service areas.

  • Location-Based Optimisation

    As part of our SEO for skip hire companies strategy, key service pages were optimised for high-volume, location-specific skip hire keywords to improve visibility across priority service areas.

  • Technical SEO Enhancements

    We improved mobile performance, load speed, and site structure for better crawlability.

  • Trusted Backlink Building

    Local citations and backlinks were secured to build authority and improve local rankings.

Google Ads (PPC)

Alongside SEO, we implemented a structured paid search strategy through our specialist Google Ads agency, targeting high-intent “skip hire + location” searches to generate immediate enquiries.

  • Granular Ad Group Targeting

    Built tightly themed ad groups as part of our PPC for skip hire companies strategy, targeting high-intent “skip hire + location” searches.

  • Negative Keyword Optimisation

    Continuously refined negative keyword lists to prevent budget wastage.

  • Conversion-Focused Copy

    Used persuasive ad copy and extensions to increase CTR and drive qualified leads.

The Result

1. SEO Performance
  • 211 keywords ranking in Google UK

  • 178 keywords in the top 3 positions

  • “Skip hire” moved from position 42 to position 5 in under 1 month

  • Search visibility across target areas reached 56.5%

  • This campaign followed our structured approach to PPC for skip hire companies, focusing on skip-size keyword segmentation, postcode targeting and ongoing bid optimisation.

  • Over 3,800 leads driven from targeted campaigns

  • Branded search CTRs exceeded 40%

  • Average Cost Per Lead: £4.04, with top keywords under £1.00

  • Achieved on a tight £433/month ad budget

case study monster skips

Testimonial

Finsbury Media delivered exactly what we needed — cost-effective leads and a big boost in local visibility. The results speak for themselves.

Jason, Director, Monster Skips

Conclusion

Each campaign for Monster Skips has been carefully designed to maximise local market impact, combining precise geographic targeting with tailored ad messaging and a balanced channel mix. Performance across Google Search, Display, and Local Services Ads has consistently exceeded targets—generating a steady stream of high‑quality leads while maintaining competitive cost‑per‑acquisition.

As the partnership has evolved, Finsbury Media’s role has expanded beyond paid media management to include broader strategic input—covering seasonal campaign planning, competitive analysis, landing page optimisation, and call‑tracking analytics.

This wider scope has enabled Monster Skips to refine their customer acquisition strategy and strengthen their online visibility year‑round. Our ongoing collaboration has elevated Monster Skips’ digital presence, delivering sustainable growth in a competitive market while ensuring their marketing remains responsive, data‑driven, and cost‑effective.
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