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Reglaze Glasses Direct Case Study

A Clear Vision for Digital Growth

The Challenge

Scaling Online Leads for a Sustainable UK Optical Business

Reglaze Glasses Direct, a UK-based optical business specialising in reglazing services for existing frames, partnered with Finsbury Media, a leading digital marketing agency, in October 2024 to grow their online visibility and increase lead generation. Their unique service model—allowing customers to send in their glasses to be fitted with new prescription lenses—offered strong value for customers looking for a more cost-effective and sustainable alternative to buying new frames.

However, despite the strength of the offer, the business lacked the digital visibility and conversion infrastructure required to scale online demand. They needed a structured paid advertising strategy capable of driving high-intent traffic while converting visitors into customers.

The challenge was twofold: scaling paid campaigns profitably across multiple platforms while building a high-performing conversion funnel that resonated with customers focused on affordability, sustainability and convenience.

The Solution

Finsbury Media implemented a full-funnel, multi-channel paid strategy designed to capture demand at every stage of the customer journey. Drawing on our experience delivering PPC for ecommerce campaigns, we structured paid search, remarketing and social campaigns to maximise conversions while improving overall return on ad spend.

  • Google PPC
    (Search & Performance Max)

    Through our specialist Google Ads agency services, we launched targeted campaigns focusing on high-intent search terms related to reglazing and prescription lens replacement. Dynamic ads, Performance Max campaigns and location targeting ensured the brand appeared for relevant searches across the UK.

  • Bing Advertising

    To expand reach beyond Google and capture additional search demand, campaigns were also deployed through Bing PPC. This allowed us to access a slightly older, high-converting demographic while benefiting from lower competition and reduced cost-per-click.

  • Facebook Retargeting

    To strengthen the conversion funnel, we implemented remarketing campaigns through Facebook and Instagram advertising. These campaigns re-engaged visitors who had previously interacted with the website, helping move potential customers closer to purchase.

  • Monthly Funnel Campaigns

    To continually drive engagement and conversions, we launched monthly promotional campaigns featuring seasonal messaging, promotional hooks and product-focused ad creative such as Varifocal lens offers.

  • Conversion Infrastructure

    We implemented custom reporting dashboards to track key performance metrics including ROAS, CPA and conversion value across each channel, providing clear insight into campaign performance and optimisation opportunities.

  • Strategic Collaboration

    Our team worked closely with Reglaze Glasses Direct through regular strategy calls, providing guidance on landing page improvements, promotional messaging and creative testing to maximise campaign effectiveness.

The Result

This agile, insight-driven strategy was designed not only to increase traffic, but to improve campaign efficiency and create sustainable long-term growth. Since launching the campaigns, our partnership with Reglaze Glasses Direct has delivered significant performance improvements across all channels.

Paid campaigns across Google, Bing and Meta generated more than 50,000 targeted visits to the website, significantly increasing brand visibility and qualified traffic.
0 K+
A combination of high-intent search campaigns, remarketing funnels and conversion-focused landing pages helped capture over 4,400 conversions.
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Consistent optimisation across search and social channels led to a 600% improvement in return on ad spend, demonstrating the compounding impact of a well-structured multi-channel strategy.
580 %

Testimonial

Having spent years doing own CPC in house while assuming we were performing well with instruction, feedback and mentoring directly form Google, we now realise our own performance was seriously lacking.


We had approached other companies in the past but found our collective expectations never really materialised into tangible sales. Finsbury, promised and delivered and within a couple of weeks, surpassing their promise to us, delivering strong results and traffic to our newly updated website. Can’t wait to see where this will end up as sales grow, aligned with further investment in their services.

Well done, watch this space.

Phil, Owner, Reglaze Glasses Direct

Conclusion

Each channel has delivered strong individual results, with retargeting on Meta seeing particularly impressive performance. More importantly, the holistic strategy has driven sustained growth month-on-month, allowing the client to reinvest in marketing and accelerate their scale-up plans.

The relationship continues to grow, with Finsbury Media now advising across broader digital strategies, from customer acquisition funnels to lifetime value campaigns—ensuring Reglaze Glasses Direct keeps a sharp focus on long-term success.

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