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Reglaze Glasses Direct Case Study

A Clear Vision for Digital Growth

The Challenge

Scaling Online Leads for a Sustainable UK Optical Business

Reglaze Glasses Direct, a UK-based optical business offering reglazing services for existing frames, came to Finsbury Media in October 2024 looking to grow their online presence and drive more leads. Their service model—allowing customers to send in their glasses for new prescription lenses—had a unique value proposition but lacked the digital visibility and conversion infrastructure to match their growth ambitions.


The challenge was twofold: to scale paid campaigns profitably across multiple platforms and to build a strong conversion funnel that appealed to customers focused on cost, sustainability, and convenience.

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The Solution

Finsbury Media implemented a full-funnel, multi-channel paid strategy to capture demand, retarget warm audiences, and convert interest into action.

  • Google PPC
    (Search & Performance Max)

    Targeted high-intent keywords with dynamic ads and localised targeting.

  • Bing Advertising

    Deployed to capture an older, high-converting demographic with minimal competition.

  • Facebook Retargeting

    Activated as a powerful conversion layer to re-engage users and drive purchase decisions.

  • Monthly Funnel Campaigns

    Used promo hooks, seasonal copy, and product-specific ads (e.g. Varifocals).

  • Conversion Infrastructure

    Built custom reports to track ROAS, CPA, and conversion value by channel.

  • Strategic Collaboration

    Held monthly calls and gave input on landing pages, offers, and ad creative.

The Result

This agile, insight-driven strategy was designed not just to scale traffic, but to improve efficiency and create compounding returns over time. Since launch, our partnership with Reglaze Glasses Direct has delivered transformative results:

Visits generated from paid campaigns across Google, Bing, and Meta.
0 K+
Conversions captured through a combination of conversion-focused landing pages, retargeting funnels, and intent-driven search campaigns.
3 K+
Improvements ROAS (Return on Ad Spend), showcasing the compounding impact of consistent optimisation and multi-channel alignment.
580 %

Testimonial

Having spent years doing own CPC in house while assuming we were performing well with instruction, feedback and mentoring directly form Google, we now realise our own performance was seriously lacking.


We had approached other companies in the past but found our collective expectations never really materialised into tangible sales. Finsbury, promised and delivered and within a couple of weeks, surpassing their promise to us, delivering strong results and traffic to our newly updated website. Can’t wait to see where this will end up as sales grow, aligned with further investment in their services.

Well done, watch this space.

Phil, Owner, Reglaze Glasses Direct

Conclusion

Each channel has delivered strong individual results, with retargeting on Meta seeing particularly impressive performance. More importantly, the holistic strategy has driven sustained growth month-on-month, allowing the client to reinvest in marketing and accelerate their scale-up plans.

The relationship continues to grow, with Finsbury Media now advising across broader digital strategies, from customer acquisition funnels to lifetime value campaigns—ensuring Reglaze Glasses Direct keeps a sharp focus on long-term success.

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