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Starr Tattoo Case Study

Needle-Sharp Strategy, Outstanding Digital Success

The Challenge

Scaling Online Sales for a Leading Tattoo Supplier

Starr Tattoo, one of the UK’s leading distributors of professional tattoo and piercing supplies, aimed to significantly boost their online presence and revenue. With over 25 years in the industry and ambitious plans for European expansion, they required a robust digital marketing strategy capable of delivering extraordinary results and scalable performance.

Their primary objectives included driving high-value conversions, increasing market share, and solidifying their industry leadership.

The Solution

Since January 2023, Finsbury Media partnered closely with Starr Tattoo to elevate their digital marketing through a multi-channel approach:

  • Comprehensive PPC Approach

    Starting with PPC Search, rigorous testing informed strategic expansions into YouTube, Performance Max, and retargeting campaigns, achieving superior cost efficiency and targeted reach.

  • High-Impact Shopping Campaigns

    Following early successes in Search, Google Shopping was launched, significantly improving ROI through highly optimised product placements.

  • Expansive Paid Social Integration

    Leveraging Starr Tattoo’s strong promotional calendar and compelling creative assets, Paid Social campaigns were introduced, rapidly achieving high engagement and significant returns.

  • Innovative Retargeting
    & Display Strategies

    Retargeting users who engaged with competitor websites, alongside strategic display ads, increased brand visibility and conversions.

  • Data-Driven Optimisation

    Utilising advanced tracking and analysis to continuously refine campaign performance and align spend strategically with seasonal peaks.

  • Strategic Collaboration

    This collaborative and agile partnership has been instrumental in driving Starr’s growth, including the successful launch and management of their new brand, Ghost Cartridges.

The Result

Through focused strategy and execution, Finsbury Media delivered exceptional results for Starr Tattoo:

1. Outstanding Return on Investment
  • Year 1 PPC Search achieved an extraordinary ROAS of 99 (3,200% above the initial target of 3).

  • Year 2 sustained high performance with an average ROAS of 43 across Search, Shopping, and Paid Social.

  • Paid Social campaigns reached a remarkable ROAS of 51 by the end of 2024, continuing to surpass benchmarks into 2025.

  • Google Search achieved a Click-Through Rate (CTR) of 23%, vastly outperforming the benchmark of 3%.

  • Shopping campaigns consistently delivered strong results, with standout product-driven promotions.

  • YouTube campaigns attained a Video View Rate of 10%, outperforming industry averages, enhancing brand engagement significantly.

  • Leveraging domestic success, Finsbury Media is supporting Starr Tattoo’s ambitious expansion into European markets, demonstrating the scalability and effectiveness of the proven digital strategy.

Testimonial

Finsbury have been an incredible partnership/relationship for us at Starr Tattoo Supplies. We use Finsbury for our PPC services currently and are very happy with everything they do for us. they listen to what we wish to achieve and adjust our budget accordingly to meet goals and objectives.



Not only is their services successful, but they also communicate extremely well. If ever there is an issue raised with them it is discussed promptly and addressed. I highly recommend them for PPC services.

Dan, Marketing Co-ordinator, Starr Tattoo Supplies

Conclusion

Strong results across paid media and organic social have helped Starr Tattoo scale consistently, with performance marketing playing a key role in driving month-on-month revenue growth. Notably, campaigns focused on high-intent audiences have delivered exceptional ROI, supporting reinvestment into broader digital efforts.

The partnership continues to evolve, with Finsbury Media now supporting Starr Tattoo across full-funnel strategies—from acquisition to retention—ensuring sustainable growth and solidifying their position as a leading name in the tattoo and piercing supply industry.

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