The Most Powerful Digital Technology in The World

Finsbury Media helps maximize the results of your digital campaigns by optimising each individually all under one dashboard. Break down publisher silos and dramatically improve your results.

Conversion optimisation Platform

By bringing search, social, and SEO into a single platform, Finsbury Media helps maximize the results of your digital campaigns by optimising each individually all under one dashboard. Break down publisher silos and improve your results.

Finsbury Media delivers advanced digital marketing solutions supported by our proprietary Conversion Linked Optimisation (CLO) technology. CLO is a performance-based advertising framework designed to target high-intent users actively searching for products or services within your market. Our system deploys campaigns across Google as well as leading platforms including Facebook, YouTube, and TikTok, while continuously monitoring conversion activity. By attributing leads and sales directly back to the originating keywords and audience triggers, CLO enables precise bid optimisation, improved cost efficiency, and increased conversion volume from your existing marketing budget.

The CLO platform provides access to a comprehensive performance reporting dashboard available 24/7. It delivers full visibility into all campaign activity across search and paid social, including Facebook Ads, while allowing you to interact directly with conversion data by listening to recorded calls, verifying form submissions, confirming online purchases, and measuring true profitability. Using this insight, CLO optimises campaigns on an hourly basis based on the keywords, audiences, and ad placements generating real business goals—phone calls, emails, enquiries, and orders—not simply clicks. CLO technology delivers maximum value by dynamically attributing spend across PPC and Facebook advertising, ensuring budget is allocated only toward targeting and terms that produce profitable outcomes.

What sets Finsbury Media apart from other agencies is our proprietary technology that tracks and attributes performance across all online activity. Rather than optimising for surface-level metrics, we focus investment on the most profitable keywords, audiences, and advertising channels to deliver measurable profit growth and stronger ROI. By combining our bespoke CLO platform with best-in-class third-party tools, we provide unmatched insight, analytics, and optimisation capability. Clients gain access to enterprise-grade technologies designed to drive superior decision-making and results.

Our platform leverages advanced machine learning to automate bid calculations and allocate budgets dynamically, ensuring peak performance across your entire advertising portfolio. Unlike standard bidding solutions, CLO is powered by deeper conversion data and real profitability signals, enabling smarter optimisation at scale.

optimisation

TIME OF THE DAY
Understanding when your customers are most likely to convert is key. Our technology automatically adjusts bids throughout the day based on peak-performing hours, ensuring your ads appear at the right time. This maximises conversions, reduces wasted spend, and delivers stronger ROI by targeting users when they’re most ready to act.
DAYS OF THE WEEK
Not all days perform equally. Automated bid adjustments allow campaigns to focus budget on the days that generate the best results. By identifying weekly conversion trends, we ensure your ads are most competitive when demand is highest, improving efficiency and driving more leads and sales.
LOCATION
Location data reveals where your best customers are coming from. Our optimisation identifies which regions deliver the strongest conversions and which areas are not worth the spend. This allows you to concentrate advertising budgets in the most profitable locations, improving targeting, performance, and overall return.
CALL TRACKING
Telephone calls are often high-value leads. Call tracking links each phone enquiry back to the keyword and ad that generated it. This insight helps you understand what drives real customer contact, enabling smarter bidding decisions and stronger ROI from the keywords that truly deliver results.?
AD COPY
Many competitors optimise ads purely for click-through rate, but clicks don’t always equal sales. Our CLO technology tracks the full customer journey and promotes ads that generate real conversions. This ensures your campaigns are optimised for revenue, not just traffic, leading to better performance.
WEATHER
External factors like weather can significantly influence buyer behaviour. With automated rules, bids can adjust instantly during conditions that boost conversions. This ensures your ads stay competitive when demand changes, helping you capitalise on opportunities while maintaining excellent ROI during key moments.
KEYWORD
Knowing which keywords deliver real results is vital. Our reporting goes beyond impressions and visits, tracking calls, emails, forms, and online sales. By understanding the true cost per conversion for each keyword, you can bid more effectively and achieve major improvements in campaign performance.
PAGE POSITION
Ad position impacts both traffic and cost. Our technology analyses performance by placement to determine where you gain maximum value. If position two delivers the same traffic as position one, bids can be reduced. Campaigns are adjusted throughout the day to achieve the most profitable ranking.

Targets consumers in your area searching for your products & services

Consumer searches on
popular search
engines & directories

Sees your text ad in the sponsored section of the results page

Clicks your ad and visits your website to learn more about you

Contacts you via Phone,email or web form , which is tracked by our technology

Buys your products or service

SUPER CHARGE YOUR PPC CAMPAIGN WITH OUR CLO TECHNOLOGY

Automatically allocate budget toward the highest-converting keywords and audience triggers.
Maximise campaign performance using advanced optimisation algorithms and machine learning.
Continuously monitor results in real time and apply bid and targeting adjustments as required.
Review and refine campaigns proactively through automated alerts, performance thresholds, and optimisation requests.

Finsburys Media Conversion Based optimisation

OPTIMIZE ALL YOUR ONLINE CAMPAIGNS

What impacts performance

Optimisation - Campaign performance typically strengthens by month four as our team and CLO technology accumulate conversion data and refine budget allocation. This allows for more efficient bid strategies, improved targeting, and increased profitability as spend is progressively concentrated on the highest-performing channels and keywords.
Website Design -Our reporting provides detailed insight into how users interact with your website. By analysing engagement patterns, drop-off points, and conversion behaviour, you and your internal marketing team can identify design and UX improvements that increase lead generation and sales performance.
Customer Response - Conversion success depends not only on advertising, but also on how effectively enquiries are handled. CLO enables you to evaluate staff response quality to leads generated through ads, helping determine whether follow-up processes are timely and professional or if additional training could improve close rates.
Remarketing - Remarketing allows you to re-engage users who have already visited your site but did not convert. By serving targeted display and social ads to previous visitors, you increase brand recall and improve conversion rates by bringing high-intent prospects back into the funnel.
Online Reputation - Your online reputation plays a critical role in conversion performance. Monitoring what customers see when they search for your brand across search engines and review platforms helps identify reputational risks and opportunities to strengthen trust, credibility, and buying confidence.
Brand Advertising - Brand-focused advertising builds awareness and consumer preference across both online and offline channels. By creating a consistent, favourable impression, your business becomes the trusted choice when users enter the market and begin searching for services or products you offer.