Generative Engine Optimisation for UK Businesses

Appear in ChatGPT, Google AI Overviews and AI-driven search results.

Generative Engine Optimisation

Finsbury Media is a UK digital marketing agency specialising in Generative Engine Optimisation (GEO), SEO and AI search visibility. We help UK businesses increase their visibility in AI-driven search platforms including:

ChatGPT

ChatGPT is increasingly used by UK business owners and decision-makers to research suppliers, compare agencies and ask industry-specific questions. Rather than browsing multiple websites, users now ask direct questions such as:
- Who is the best SEO agency in the UK?
- Which company offers Generative Engine Optimisation?
- How can my business appear in AI search results?
Through structured content, entity optimisation and authority building, we increase the likelihood that your brand is recognised and referenced within conversational AI responses.
Google AI Overviews

Google AI Overviews now summarise information directly within search results, often reducing the need for users to click through to websites.

To appear in AI Overviews, your business must demonstrate:
- Strong authority signals
- Structured, answer-led content
- High-quality citations
- Clear expertise positioning
We optimise your website so it is structured in a way that increases eligibility for inclusion within Google’s AI-generated summaries.
Gemini

Google Gemini powers conversational AI across Google products and search experiences. As Gemini becomes more integrated into the Google ecosystem, visibility within its responses will play a growing role in digital discovery. We align your content and authority signals with the types of structured information AI models prioritise, helping position your business as a trusted source within generative search environments.
Perplexity

Perplexity operates differently from traditional search engines by citing sources directly within its AI-generated answers. Because it references authoritative websites, structured data and trusted publications, businesses with strong digital authority and clear topic ownership are more likely to be surfaced. Our approach strengthens your brand’s citation potential through strategic content architecture and external authority development.

AI-driven search platforms

Finsbury Media is a UK digital marketing agency specialising in Generative Engine Optimisation (GEO), SEO and AI search visibility.

We help UK businesses increase their visibility in AI-driven search platforms including:

ChatGPT

Google AI Overviews

Gemini

Perplexity

Other Large Language Model (LLM) powered search engines

Who We Work With

Our Generative Engine Optimisation services are ideal for:

Professional service firms
Legal practices
Accountancy firms
Financial services companies
SaaS providers
E-commerce brands
Established UK SMEs

If your customers are using AI to research suppliers, GEO should be part of your strategy.

Why UK Businesses Need GEO in 2026

Search behaviour has changed.

More decision-makers are using AI tools to:

Research agencies
Compare providers
Ask industry-specific questions
Identify trusted companies

AI search is conversational. Instead of typing keywords, users ask complete questions.

If your business is not optimised for AI retrieval, you risk losing visibility in the fastest-growing search channel.

For UK businesses competing in professional services, finance, SaaS, legal, healthcare and e-commerce, early adoption of GEO creates competitive advantage.

What Is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the process of optimising your brand so it appears within AI-generated answers.

Traditional SEO focuses on ranking in search engine results pages.

GEO focuses on ensuring your business is:

When a business owner searches: “Who offers Generative Engine Optimisation in the UK?” Your brand should be structured to be part of that answer.

Our GEO Framework

At Finsbury Media, our GEO strategy is built on six core pillars.

Entity Optimisation

AI-driven search platforms prioritise recognised, authoritative entities over isolated web pages.

We strengthen your brand’s digital footprint by ensuring it is clearly defined, consistently referenced and technically structured across the web. This increases the likelihood that AI systems recognise your business as a trusted source within your industry.

Our entity optimisation process includes:
- Organisation schema implementation
- Service-level structured data
- Knowledge graph alignment
- Brand consistency across digital platforms
- Clear author and expertise attribution
- Structured brand descriptions
Large Language Models rely on entity clarity to determine which companies are credible enough to reference. By reinforcing your brand as a recognised digital entity, we increase your visibility across AI-generated search environments.
Conversational Content Structuring

AI search platforms prioritise content that directly answers user questions in a clear, structured and contextually rich format.

We redesign and optimise your website content so it mirrors how users interact with conversational AI systems. Instead of keyword-heavy copy, we focus on semantic clarity and direct-answer formatting.

This includes:
- Question-led content architecture
- FAQ-driven sections
- Clear definition blocks
- Long-tail conversational query targeting
- Logical content hierarchy
- Concise, structured explanations
When decision-makers ask AI platforms complex industry questions, structured conversational content increases the probability that your business is surfaced within the response.
Authority & Citation Building

AI models cross-reference multiple trusted sources before generating answers. Authority signals therefore play a critical role in citation probability.

We build and reinforce your digital credibility by strengthening your brand’s external footprint across reputable platforms and publications.

Our authority-building strategy includes:
- High-quality backlink acquisition
- Digital PR campaigns
- Industry-specific placements
- Trusted media citations
- Strategic partnerships and mentions
- Consistent third-party validation
By increasing authoritative references to your brand, we enhance how AI systems evaluate your credibility within generative search environments.
E-E-A-T Alignment

Experience, Expertise, Authoritativeness and Trustworthiness remain foundational principles in both traditional search and AI-driven discovery.

We ensure your website clearly demonstrates real-world expertise and transparent positioning, which strengthens both Google rankings and AI evaluation signals.

This includes:
- Author credibility enhancement
- Clear service explanations
- Case study integration
- Demonstrable proof of results
- Transparent company information
- Trust signal reinforcement
AI systems prioritise brands that show structured expertise and consistent authority. Aligning with E-E-A-T principles increases long-term visibility across evolving search technologies.
SEO + GEO Integration

Generative Engine Optimisation does not replace SEO — it builds upon it.

We integrate technical SEO foundations with AI-focused optimisation to ensure your business performs across both traditional search engines and generative platforms.

Our integrated approach includes:
- Technical site optimisation
- Crawlability and indexation improvements
- Content strategy alignment
- Keyword and semantic mapping
- Performance optimisation
- Structured data reinforcement
By combining established SEO best practices with AI visibility strategies, we create a unified framework that supports sustainable digital growth.
Data & Structured Intelligence Layer

AI models prioritise clarity and structure.

Beyond written content, we optimise the technical architecture of your website to ensure it is machine-readable, semantically organised and contextually connected.

This includes:
- Advanced schema markup (Organisation, Service, FAQ, Article)
- Structured internal linking
- Topic clustering and semantic mapping
- Content hierarchy optimisation (H1–H6 clarity)
- Clear service–industry associations
- Consistent terminology across pages
Large Language Models process structured relationships more effectively than fragmented content. By strengthening your site’s structured intelligence layer, we improve how AI systems interpret your brand, services and authority within your niche.

What Makes Finsbury Media Different?

We are not simply adapting SEO tactics.

We are actively building AI visibility frameworks designed for generative search platforms.

As a UK-based digital marketing agency, we combine:

Deep SEO expertise
Paid media experience
Data-led strategy
AI search optimisation capability

This integrated approach ensures your brand is positioned for both today’s search engines and tomorrow’s AI platforms.

GEO FAQ’S:

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) is the process of structuring and positioning your business so it appears within AI-generated answers on platforms such as ChatGPT, Google AI Overviews and other AI-driven search engines. Unlike traditional SEO, which focuses on rankings, GEO focuses on being cited and recommended inside conversational responses.

How is GEO different from traditional SEO?

Traditional SEO aims to rank web pages in search engine results. Generative Engine Optimisation focuses on increasing the likelihood that your business is referenced within AI-generated answers. GEO prioritises entity recognition, structured content, authority signals and semantic clarity rather than keyword density alone.

Can my UK business appear in ChatGPT results?

Yes. While there is no direct “ranking” inside ChatGPT, businesses can increase their visibility by strengthening entity signals, building authority, implementing structured data and producing conversational, well-organised content. A structured GEO strategy improves the probability of citation in AI responses.

Is Generative Engine Optimisation replacing SEO?

No. GEO complements SEO. Traditional search remains important for traffic and visibility. However, as AI-driven search continues to grow, businesses need both SEO and GEO to remain competitive in the UK market.

How long does it take to see results from GEO?

Generative Engine Optimisation is a medium-term strategy. As authority signals, structured data and content clarity improve, AI visibility strengthens over time. Results depend on competition, industry authority and implementation depth.

What types of businesses benefit most from GEO?

GEO is particularly valuable for professional service firms, legal practices, accountancy firms, financial services companies, SaaS providers, e-commerce brands and established UK SMEs. Any business whose customers use AI tools to research suppliers can benefit from Generative Engine Optimisation.

How does Google AI Overviews affect my business?

Google AI Overviews summarise information directly within search results. If your content is not structured clearly or lacks authority signals, your competitors may be featured instead. GEO helps position your business to be included in these AI-generated summaries.

What platforms does GEO optimise for?

A comprehensive GEO strategy supports visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity and emerging AI-powered search tools. The goal is to build long-term AI visibility, not optimise for a single platform.

Do I need structured data for GEO?

Yes. Structured data such as Organisation, Service and FAQ schema helps AI systems interpret your website more accurately. While schema alone is not enough, it strengthens your structured intelligence layer and improves contextual clarity.

Why should UK businesses invest in GEO now?

Search behaviour is rapidly evolving. Early adoption of Generative Engine Optimisation allows UK businesses to establish authority before competition intensifies. As AI search continues to grow, businesses with strong entity and authority signals gain competitive advantage.

As AI transforms how people search for services, traditional SEO alone is no longer enough. Businesses must now optimise for generative search results — not just blue links.