Digital Marketing Agency

Social Media That Builds Brands and Drives Results

Strategic. Creative. Performance-Focused.
We help businesses grow through paid and organic campaigns across Meta and LinkedIn—turning scrolls into clicks, and clicks into customers.
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How Our Paid and Organic Social Campaigns Deliver Real Results

Social media isn’t just about likes—it’s about creating meaningful moments with your audience. Our services help businesses strengthen brand recall, grow awareness, and build connections that bring your company closer to the people who matter most.

Whether through eye-catching paid campaigns or consistent organic content, we craft social strategies that keep your brand present, recognisable, and relevant. Working across Meta and LinkedIn, we make sure your message lands in the right feed, at the right time—with the right tone.

Here’s how we help improve your performance:
  • Audience-first targeting – We help you reach the right people with relevant, timely content that speaks to their interests and intent.
  • Purposeful content – From boosted posts to scheduled carousels, we design assets that engage, inform, and build affinity over time.
  • Platform-native strategy – We tailor everything to what works best on Meta and LinkedIn—from formats and pacing to tone and timing.
  • Consistent brand voice – Every post and campaign is aligned with your brand identity—visually and verbally.
  • Ongoing optimisation – We refine continuously, reviewing performance metrics to improve reach, relevance, and engagement.
  • Unified paid + organic – We blend campaigns to work together—using paid to amplify and organic to sustain your presence and trust.
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Our Approach to Social Media Marketing

At Finsbury Media, we take a balanced, brand-first approach to social media. That means more than just ticking boxes on a content calendar—it means creating campaigns and posts with a clear purpose: to make your business more visible, more recognisable, and more connected to your audience.

We begin with a strategy rooted in your goals. Whether you’re looking to increase reach, boost engagement, or build credibility in your industry, we tailor your social activity to support that direction. This includes selecting the right platforms, defining your tone of voice, aligning visual identity, and setting a rhythm that works for your audience—not just the algorithm.

Paid and organic aren’t treated as separate efforts—they work together. Paid campaigns help amplify your message, reach new audiences, and support time-sensitive goals. Organic content builds familiarity and trust over time, nurturing your audience and keeping your brand active in the spaces they spend time.

We stay proactive, not reactive. Our team monitors performance, tests creative variations, and adapts content in real-time—ensuring your social presence isn’t just consistent, but continually improving.

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How We Deliver Your Social Media Campaigns

We combine strategy, creative execution, and performance management to deliver campaigns that make your brand stand out—and stay top of mind. Whether you’re running paid ads, building an organic presence, or both, our process is built for clarity, consistency, and results.
  • Discovery & Strategy

    We start by getting to know your business, audience, and objectives. Then we build a tailored strategy across Meta and LinkedIn, covering tone of voice, content direction, and campaign goals—so every post or ad has purpose.

  • Content Creation & Visual Design

    We can create branded graphics, carousels, and post templates to bring your message to life. For a more specific brand look or product-focused content, you’ll need to supply the raw assets—or we can work together to blend what you have with what we design. The goal is to keep everything on-brand, engaging, and visually consistent.

  • Paid Campaign Setup & Targeting

    We structure your ad campaigns for success—building targeted Meta and LinkedIn campaigns designed to boost awareness, engagement, and traffic. From audience setup to ad copywriting and pixel integration, we handle the details.

  • Organic Posting & Scheduling

    We create and schedule consistent, on-brand organic content that keeps your audience engaged. You’ll approve everything before it goes live, but we manage the copywriting, visuals, and publishing schedule—so you don’t have to chase posts.

  • Monitoring, Optimisation & Reporting

    We track performance continuously—adjusting creative, budgets, and formats to improve results over time. You'll receive clear, insight-rich reports that help you understand your growth and make confident decisions.

  • Collaboration & Client Feedback

    You’re never left out of the loop. We involve you at key milestones—approving content calendars, reviewing creative, and refining messaging based on your feedback. Whether you prefer hands-on input or a lighter touch, we adapt our workflow to match your level of involvement and make collaboration easy and efficient.

What You Can Expect From Our Social Media Services

When you work with Finsbury Media, you can expect more than posts and promotions—you’ll get a clear, strategic approach to growing your brand across social platforms. From the start, we’ll work closely with you to understand your goals, define your tone of voice, and build a plan that suits your audience and resources.

You’ll have full visibility over what’s being posted, when, and why. We’ll manage the day-to-day content creation, scheduling, and performance tracking—so you don’t have to chase posts or stress over engagement rates. Everything is handled professionally, and you’ll always know what’s live, what’s coming next, and how it’s performing.

Our focus is on building presence, credibility, and audience connection. That means your brand shows up consistently, speaks clearly, and starts meaningful conversations with potential customers. While social media isn’t a guaranteed direct lead engine, it plays a vital role in keeping your business front of mind—so when the time comes to buy or enquire, your name is the one they remember.

You can expect collaboration, transparency, and a social presence that feels like an extension of your brand—not just noise in the feed.

John Doe
Becky Simons
☆ ☆ ☆ ☆ ☆

Finsbury Media have been a great resource for us as a business over the last 18 months. Chris and his team are always on hand at the touch of a button for a skype chat or video call as well as regular weekly meetings to keep a close eye on our Google Ads, Social Ads and SEO content. I would highly recommend them to any business looking for expert marketing advice or a new start up, well worth the investment!

7 Days Ago
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What Our Clients Say About Our Social Media Services

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Frequently Asked Questions (FAQs)

01. What makes Finsbury Media different from other social media agencies?
We don’t just post for the sake of posting. Our approach is grounded in strategy, brand alignment, and measurable impact. What sets us apart is the way we blend paid and organic social into one cohesive plan—tailored to your goals, voice, and audience. We also keep the process collaborative and flexible: we guide the creative, but you stay involved and in control. With full transparency, proactive management, and a sharp eye on performance, we act as an extension of your team—not just a service provider.
Yes—we support both. Organic content helps build long-term trust, brand recognition, and audience engagement. Paid campaigns are used to extend your reach, support specific objectives, or boost high-performing posts. The two work best when they’re aligned, and we manage them together to make sure your message is consistent and effective across both approaches.
We currently focus on Meta (Facebook & Instagram) and LinkedIn. These platforms offer strong opportunities for both B2C and B2B brands, from community engagement and content sharing to advanced targeting and paid lead generation. If you’re not sure which is right for you, we’ll guide you based on your audience and goals.
Not at all—but your input helps. We can create social graphics, carousels, and templates, but for a highly specific visual style or product-focused content, we may ask you to provide branded assets or photography. We’re happy to take a blended approach—working with what you have and enhancing it with custom creative where needed.
We provide regular reporting with clear metrics—reach, engagement, clicks, follower growth, and paid campaign performance. But we also look at qualitative feedback: how your audience is interacting, what’s resonating, and where we can improve. Social media is a long-term brand-building tool, and we’ll always keep you informed of how it’s performing and what we’re doing to keep it growing.