PPC Agency London
Partner with a PPC agency for London businesses who want smarter strategies, lower costs and campaigns that drive real commercial growth across search, shopping and remarketing.
London's PPC Agency for Smarter Ads, Stronger Returns
Competing online in a city like London takes more than a decent website. You need targeted, results led advertising that puts your brand in front of the right people at the right time. A smart pay per click strategy delivers instant visibility, but poor setup leads to wasted budget and low returns. That is why partnering with a PPC agency in London that knows how to get it right is essential.
At Finsbury Media, we run high-performance PPC campaigns that drive real commercial outcomes. Every click is tracked. Every pound is optimised. As a trusted PPC agency London businesses rely on, we improve conversion rates, reduce cost per lead and boost return on ad spend. In the past year, our clients have seen average CTRs of 9.4 percent and cost per acquisition drops of up to 43 percent. Whether you are focused on leads, ecommerce or local visibility, we build campaigns that deliver.
Results Driven Pay Per Click Advertising For London Companies
- Reduced Budget Waste
- Reduced Cost Per Lead
- Increased R.O.A.S
- Improved Reporting
Google Ads Optimisation
Our PPC approach is built around precision, performance, and long-term growth. From smart targeting and ad copy creation to continuous optimisation and budget control, every step is designed to maximise visibility and deliver measurable impact for London companies.
We bring high-intent traffic to your website by targeting the search terms your customers are already using.
Our campaigns are designed to drive form enquiries and purchases, helping turn clicks into real conversions.
We track which keywords trigger calls and use that insight to focus your budget on what actually drives enquiries.
You get full visibility over performance with clear tracking of ROI, call data, and location-based insights.
Yvonne and Jitender, project and development managers at Finsbury Media, are exceptional, and I couldn’t be more grateful for their dedication and expertise. I absolutely and strongly recommend their services.
Overall I would highly recommend the seo and webdevelopment team both are superb
-Dan, Marketing Co-ordinator, Starr Tattoo Supplies
Finsbury Media Is One Of Google's Partner Agencies
Superb Google Ads Management
We run high-performing campaigns that generate real outcomes, phone calls, form submissions and online sales. Our focus is always on maximising the volume and quality of your enquiries. Every campaign is built around real conversions, not just driving traffic to your site.
If you are looking to grow your business, we are the PPC agency London companies turn to for campaigns that deliver measurable impact. Get in touch with our London team today.
Lead Driven PPC Campaign Management
We take the time to fully understand your business, your audience and what makes you different. This allows us to build highly targeted Google Ads campaigns designed to deliver qualified inbound leads from people actively searching in London. As a specialist Google Ads agency, we regularly see click-to-lead conversion rates of up to 20 percent across our accounts.
At Finsbury Media, we use advanced tracking and reporting tools to monitor every campaign in real time. This means we know exactly which ads are performing and why. Our team refines and adjusts campaigns quickly to focus spend where it matters most. If you are looking for a PPC agency in London that turns clicks into customers, we are ready to help.
Google Ads Management
Why Choose Finsbury Media as Your PPC Agency in London?
Our PPC specialists understand the London market and how to position your business in front of the right audience at the right time. Whether you are looking to generate leads, drive sales or build brand awareness, every campaign is shaped around your objectives and delivered with precision. From local service providers to national ecommerce brands, we craft PPC strategies that focus on performance, not just clicks.
Our PPC services in London cover Google Ads management, display advertising, shopping campaigns, remarketing and more. Every campaign is tailored to your goals, backed by transparent reporting and proactive support from a team that knows what works.
We use live keyword trends, detailed audience insight and platform data to guide every decision and optimise campaign performance.
No recycled templates. Each campaign is built to match your objectives, budget and audience across London and surrounding areas.
You’ll receive clear, consistent reporting on spend, conversions and key metrics, so you always know what’s working and why.
You benefit from a team that understands the competitive nature of the London market and knows how to turn search demand into business growth.
SUPER CHARGE YOUR PPC CAMPAIGN WITH OUR CLO TECHNOLOGY
Frequently Asked
Questions (FAQs)
01. What are the different types of Google Ads?
Google Ads offers a variety of PPC services that allow you to reach customers in multiple ways. The main campaign types include Search, Display, Shopping, Video and Performance Max. Each format is designed to support different goals depending on your audience, budget and offer.
Search ads appear in Google search results and are ideal for driving traffic and leads. Display campaigns use visual ads across websites to promote your brand. Shopping ads showcase products directly in search for ecommerce businesses. Video ads are delivered on YouTube, and Performance Max allows you to run ads across all Google channels using automation.
At Finsbury Media, we help clients combine the right campaign types to meet their goals. As a PPC agency London companies trust, we tailor PPC services around your strategy, not a fixed formula. Whether you’re running lead generation, ecommerce or brand campaigns, our PPC agency London team will guide the best ad types to get results.
02. What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?
Cost Per Click (CPC) is a pricing model used in most PPC services where you pay only when someone clicks your ad. It ensures you’re spending money on real engagement instead of passive impressions. Google Ads uses CPC for most campaign types, letting you control budget, bidding and targeting.
This model gives flexibility and direct visibility into campaign performance. You choose your budget and maximum bid, and Google places your ad based on relevance, ad quality and competition. The system rewards well-structured campaigns with better placements at lower costs.
Finsbury Media is a PPC agency London businesses turn to for CPC campaigns that convert. We don’t just run ads, we optimise every element—bidding, targeting and copy—to increase value. With our experience as a PPC agency London companies depend on, we deliver campaigns that reduce waste and improve performance across every click.
03. How much does Google Ads cost?
There is no set price for running Google Ads. PPC services are flexible and allow you to control spend based on your goals and industry. Your cost-per-click (CPC) depends on competition, keyword choice and how well your campaign is structured. Sectors like legal or finance in London tend to have higher CPCs, while local services are often more affordable.
Budgets vary. Some businesses spend £500 a month, others exceed £5,000. What matters most is efficiency—how much return you generate from the spend. That’s where smart setup and management make a big difference.
As a PPC agency London businesses rely on, we help make the most of every budget. At Finsbury Media, we use detailed tracking, testing and reporting to stretch your investment further. Our PPC agency London team continually refines campaigns to reduce cost per lead and improve conversion rates over time.
04. How do I start advertising on Google?
To launch a Google Ads campaign, you need to create an account, choose a campaign type, select your keywords, write compelling ads and define your daily budget. Google Ads is powerful, but getting the setup right is crucial for success. If your campaign isn’t properly targeted or structured, results will be poor.
This is why many London companies partner with a PPC agency London based to get expert guidance. At Finsbury Media, we manage every stage—from account setup to strategy, ad creation and optimisation. Our PPC services include tailored targeting, real-time reporting and clear performance tracking.
Choosing a PPC agency London businesses trust ensures your budget works harder from the start. We don’t just get campaigns live, we make sure they are set up to perform, scale and deliver the results your business needs to grow.
05. What is the difference between Google Ads and SEO?
Google Ads is a paid advertising platform that lets your business appear in top search results through PPC services. You pay for each click. SEO, on the other hand, is the process of improving your website’s organic visibility without paying for clicks. Both approaches help drive traffic but serve different purposes.
Google Ads offers immediate results. You can target users by intent, location, and device with measurable ROI. SEO takes time but can deliver long-term traffic with no direct cost per visit. Used together, they complement each other and strengthen your presence in search.
A PPC agency London businesses rely on will guide you on when to invest in paid traffic and when to support it with SEO. At Finsbury Media, our PPC services are designed to deliver fast, reliable performance. As a PPC agency London companies trust, we’ll show you how to balance both channels for the best outcome.
06. Isn’t Google Ads a waste of money? I’ve tried it and it never worked.
Many businesses try Google Ads and walk away disappointed, but this is usually due to poor setup or lack of management. PPC services only work when campaigns are structured correctly. Common issues include irrelevant keywords, poor ad copy, low-quality landing pages or lack of tracking.
If this sounds familiar, it’s not the platform that failed—it’s how it was used. A PPC agency London businesses trust will rebuild campaigns from the ground up and fix what went wrong. At Finsbury Media, we carry out full audits, restructure underperforming accounts and use clear data to make better decisions.
Our PPC services focus on conversion, not vanity metrics. We track every click, analyse performance and make continuous improvements. As a PPC agency London clients choose to get results, we’ll show you how to turn Google Ads from a cost into a profitable channel.