How to beat your competition and master local SEO keyword research So, you ‘re looking through the analytics of your website and you notice that you’re not ranking for local keywords. You could say that local keywords aren’t that important to you. “I rate with my broad categories of keywords. How do I need to
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Discover the Top 9 SEO Plugins for WordPress
If you’re hosting your company’s website on WordPress, you probably already know it’s the most SEO-friendly CMS platform available. That said, with SEO plugins specifically for WordPress, WordPress SEO would be so important and the fastest way to start optimizing your platform. Note: It’s important to keep in mind the difference between WordPress.com and WordPress.org
Continue reading »Yext Pros & Cons and Alternatives
Yext is a popular marketing tool that helps local businesses manage their presence effectively over the internet in web-based directories and business listings. If you are considering adopting Yext into your marketing tools set, you’ve come to the right place. Today I’m digging into what makes Yext a great tool, and some of the other
Continue reading »How to Use Instagram to Build a Successful Marketing Strategy
There are currently 1 billion active users on Instagram, with an estimated 500 million of those individuals accessing the platform each day. The photo and video sharing social network continue to rise in popularity – ask everyone and their furry four-legged pals that have an account and share content daily. So, why should your business
Continue reading »Google’s March Core Algorithm Update: what it means for you and your business
Google is the 500-lb when it comes to searching. Gorilla in the Bath. For this behemoth controlling an estimated 80 per cent of the overall global search volume, their place at the top of the food chain is likely to solidify in the near future. With over 74% of all buying decisions first starting with
Continue reading »ULTIMATE DIGITAL MARKETING TERMS AND METRIC GLOSSARY IN 2020
We know that in the growing world of digital marketing there are a near-infinite number of words and phrases and the effort to grasp them all can be very daunting. Our Finsbury Media experts have developed a glossary of 238 words that are widely used to help interpret some of the terminology that you might
Continue reading »DIGITAL MARKETING RESOURCES TO HELP SMALL AND MEDIUM BUSINESSES WEATHER COVID-19
In this unprecedented time of COVID-19, business owners and consumers around the world are sifting through the clutter to find the most reliable, up-to-date information on how to maintain their lives through the challenges presented by the novel Coronavirus. Finsbury Media Digital Agency has gathered relief information from leading digital publishing outlets to help companies
Continue reading »How to Perform an SEO Audit Without Google Search Console
An SEO agency represents a great opportunity to identify opportunities to increase the visibility of search engines. An audit will help identify holes in the marketing plan, technological challenges and opportunities for improving already existing content. Being the benevolent dictator that they are, Google provides a free tool to help Webmasters optimize the visibility of
Continue reading »What is Inbound Marketing? Is it Right for Your Business
We live in a digital era where access to information is abundant, the creation of new content is rapidly growing, and the public’s attention span is shrinking. By now, your business has probably heard of the buzzword “inbound marketing,” and found yourself asking if it’s a strategy that’ll align with your company’s needs and help
Continue reading »15 Quick SEO Tips and Tricks
It looks like SEO is getting more complicated by the minute. Sadly, further complexities mean that more resources are required, which in effect makes optimizing search engine websites a costly matter. Yet this must not be the way it is! This guide gives you a list of 15 SEO tips, that will help you win
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