Google is revising one of its pre-existing auto-suggested regulations, causing some discussion among advertisers. On January 4, Google sent an email to advertisers with the “remove redundant keywords” option activated in their accounts. The email informed us that starting from January 19, Google will begin eliminating repetitive keywords across various match types. The actual email
Continue reading »
Whether you are working towards paid traffic or organic marketing efforts, monitoring your website’s performance is the key to success. This allows you to track what efforts are working and which need improvements. For marketers and business owners alike, Google Analytics was the place to do this. However, As of July 1, 2023, all of
Continue reading »
If you’re running a business it’s essential you make sure that your website is properly optimised for search engines. What’s the point of having a great website if no one can find it? Today’s digital landscape has become far too competitive to ignore the impact of organic search. Luckily, there are a number of things
Continue reading »
There’s a lot that goes into making sure your Google Ads are effective, and one of the most important things is understanding how to target your ads properly. Part of this process is understanding Google’s audience signals – what they are, and how they work. Audience segment targeting allows you to target ads specifically to
Continue reading »
Your company’s website is an important marketing tool no matter what industry you’re in. Your website is the first thing many of your customers see when researching your brand, so it’s always best to make a good impression with your web design. Whether you use your website to sell products or generate leads, all businesses
Continue reading »
Did you know that you can remarket to app users with Google Ads? Google Ads provides a powerful tool for remarketing to app users. You can use Google Ads to reach individuals who have already installed your app and make sure that your message is seen by them again. When someone uses your app, Google
Continue reading »
If you’re a business owner with a local product or service to promote, using Google Ads can be a great way to reach potential customers in your area. With this guide, you’ll learn how to create an effective campaign that targets people near you who are looking for what you have to offer. So whether
Continue reading »
Video marketing is one of the most effective ways to introduce your product or service to potential buyers. Knowing the basics of marketing video production, you can draw customers’ attention to your brand and outperform your competitors without spending a lot of time and money. Video content is one of the top marketing tools for
Continue reading »
Since its inception, video-based social network TikTok has taken the world by storm. The app is especially popular among Millennials and GenZ users who love creating short videos of themselves interacting with friends or family members via their phone screens (or even just holding up an iPhone Say Cheese!). If you want to reach this
Continue reading »
Social Media Tips for Promoting Events So you’re organizing an event and wondering how to promote it online to gain maximum visibility and profit. Let’s check a complete overview of all the different ways that you can use to promote your online event using social media. With the below tips, you can broaden your reach
Continue reading »