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Matthieu Pellerin is the founder and head of Google’s Growth Lab. His team is responsible for activating Google’s crisis response, as well as supporting growth across Google’s consumer apps, devices, and business solutions. The team runs more than 1,000 campaigns per quarter. Here he shares how he’s thinking about growth in response to the coronavirus

Many brands are no strangers to crisis management, but the global scale and continued uncertainty around COVID-19 is a first for us all. Whatever crisis response guidebooks that may have existed weeks ago now seem to be from another era, and even the most nimble advertisers — accustomed to evolving their strategies and adapting ad

Consumer behavior is changing daily amid the pandemic as people adjust to their new reality. Google search data can give insight into people’s needs and illuminate how brands can be most helpful in this moment. Learn the five behaviors we see playing out in Google data across the world, reflected in how people are searching.

I considered baking my own bread the other day. Seriously. And I’ve bought over a dozen DIY projects. I even completed a few. For anyone who knows me, these are sure signs of everyone’s new favorite phrase: unprecedented times. And I’m not alone. No doubt many of you now find yourself doing things that you