GOOGLE ADS AGENCY Birmingham

PPC Agency Birmingham

Google Ads Birmingham

PPC Services Birmingham

PPC Company Birmingham

Birmingham PPC agencies

Google Pay Per Click Services

Google PPC Management

AdWords Management

Google AdWords Experts

Pay Per Click (PPC) FAQ’s:

PPC Services

Google Ads Advertising

GOOGLE ADS AGENCY BIRMINGHAM

FREE ADWORDS CONSULTATION

GOOGLE PPC AGENCY Birmingham

BIRMINGHAM GOOGLE ADS

Pay-Per-Click commonly referred to as PPC is a form of advertising used to drive targeted traffic to websites and you only pay when an ad is clicked, hence the name “pay per click”. Google AdWords is an advertising platform developed by Google, allowing you to display ads that appear when users search for targeted searches on Google and its platforms. Google Ads are one of the most effective forms of advertising you can do for your business, due to its highly targeted nature. With Google PPC you are getting directly in front of users searching on the Google for products and services exactly like yours. Display your ads to prospects when they’re ready to convert or buy, with Finsbury Media’s Birmingham PPC Management.

We offer a full range of PPC Advertising and Management of Google Ads. Our Birmingham PPC Agency is certified Google Premiere Partner, with proven results. Finsbury Media’s Google Ads services will support your business maximise its ROI and drive high-quality results.  Our specialists are skilled in a range of PPC Management, whether it be on Google, Bing or other platforms. We develop a data-driven strategy for your campaign, maximising your online presence and boosting sales.

If you’re looking for a reliable PPC Agency in Birmingham, contact Finsbury Media and let our Birmingham team of certified PPC experts help you reach a targeted audience, at the right time and place.

BIRMINGHAM PPC Management

Taking advantage of PPC campaigns such a Google and Bing, have become an essential marketing strategy, especially in a competitive place like Birmingham. Get ahead of the competition and start boosting sales with our Birmingham PPC Agency.

This targeted advertising is very effective, but only when preformed correctly. You need a PPC specialist that really comprehends the technical aspects of Google Ads, the complexities of search, and how to maximise returns. Managing pay per click campaigns is not only about getting sales but also about getting the most impressions for the least amount of money. As your Birmingham PPC Agency we are determined to provide high-quality results and maximise your ROI.

Our experts customise multiple ads, run A/B split tests and schedule your ads for the ideal times. To ensure top performance and maximise your budget.  We also send monthly reports that are detailed and simple to read, so you know how your campaign is preforming and exactly where your money is going. Our team members are always ready to clarify your campaign’s progress and answer any questions you may have keeping you constantly up to date!

Partner With Finsbury Media And Google To Manage Your PPC

Google AdWords Agency

Using Finsbury Media’s CLO Technology continuously improves ppc campaign results ensuring you get the best possible results from your Google PPC campaigns.

GET THE RESULTS THAT MATTER TO YOU

DRIVE WEBSITE VISITS
Get relevant traffic to your website from people who are looking for your services or products
GET MORE PHONE CALLS
Increase customer calls by linking the call you receive to a keyword. This valuable data will allow you to bid higher on keywords that delivery calls vs the ones that just deliver clicks
INCREASE WEBSITE LEADS & SALES
Get more online conversions including form submits and checkout purchases
MEASURE YOUR SUCCESS
With our advanced platform you can track your entire Return On Investment.

Finsbury Media Is One Of Google‘s Top Performing Agencies

PPC Agency Birmingham

If you’re going to work with a Birmingham PPC Agency make sure you choose the right one; Finsbury Media is certified Google Premiere Partner, so if our word isn’t enough just ask Google!

Every one of our PPC campaigns are built from scratch by our Birmingham Google AdWords Certified Professionals. We ensure complete customisation of our campaigns to meet your unique goals. We have managed PPC campaigns for businesses of every size and industry, whether a local company in Birmingham or a global corporation, Finsbury Media handles it all.  Google has acknowledged us as a Google Partner because we consistently meet their performance standards and deliver high-quality results for every one of our clients.

We are known as a leading PPC agency in Birmingham, and if you are considering investing money on pay-per-click services you definitely need to talk to our PPC experts today.

Finsbury Media – The Birmingham PPC Agency

Your Birmingham PPC Consultants

Our Birmingham PPC agency starts off by analysing your brand, industry, and goals. Once our experts have developed a clear understanding of your industry and marketing goals, we can begin building our advertising strategy around your business and objectives.

As your Birmingham PPC agency, we focus on getting you in front of a targeted audience, driving qualified leads, increasing conversions and boosting sales. Our Birmingham PPC specialists implement various optimisation techniques on every campaign to ensure continual successful results. Whether it’s your first time implementing PPC, or you want to improve existing ads, Finsbury Media will drive real results for your marketing efforts. If you don’t know too much about the PPC, no matter how complicated or simple your question, Our Birmingham PPC Agency is here to help.

PPC & AdWords Management

Get access to a Google Premier PPC agency in Birmingham

By having Finsbury Media as your Birmingham PPC agency, we’ll deliver the results you desire. Our Birmingham experts are proficient in every aspect of PPC, from keyword research to ad creation and optimisation, as well as budget management. We constantly monitor and optimise your campaign performance. Ensuring your campaigns, targeting and keywords are organised and running at maximum performance. Let Finsbury Media be the Birmingham PPC agency, that produce the results you have been looking for.

Our Birmingham PPC specialist will collaborate side-by-side with you, we are never too busy to address any of your questions or concerns. We provide monthly reports, keeping you updated on your PPC performance. Finsbury Media is proud to be your Birmingham PPC partner. We are passionate about our work and strive to exceed our client expectations, when it come to our Birmingham PPC results.

SOME OF OUR FEATURES

24/7 BID MANAGEMENT

CLO OPTIMIZATION

CONVERSION TRACKING

CALL TRACKING

TELEPHONE RECORDING

KEYWORD GENERATION

AD CREATION

CUSTOMER JOURNEY

FINSBURY MEDIA IS A PREMIER Google‘s PARTNERS

Google‘s AdWords Experts

Google AdWords Experts – Finsbury Media

When it comes to PPC, Finsbury Media is committed to deliver top-notch results. Our award-winning PPC agency is Google AdWords Certified and will help you create a campaign that drives in conversions and boosts sales for your Birmingham business. This accreditation is given to PPC agencies that meet higher Google Ad spending requirements, deliver client revenue growth targets. Google has acknowledged that we have expanded our client base, by delivering high-quality PPC services.

The key to a successful PPC campaign in Birmingham is made up of many factors and our Birmingham PPC specialists will support you in achieving those factors.  Our experts improve and optimise your site speed, security, relevancy and click through rate (CTR). Get ahead of the competition and maximises your budget, with Finsbury Media’s Google Ad Services.

DISPLAY ADVERTISING AND REMARKETING

Google PPC offers so much!

The most common form of search engine marketing (SEM) is Google PPC, but our Birmingham PPC Agency can help you to utilise the Google Display network and reach additional clients across the entire Google platform. This includes results you see on Google, such as web results, display ads, product listings, service offerings, video content and more within the Google ad network.

Our Birmingham PCC services provide you with a way to capture new audiences at moments likely to convert, such as when searching for a product or service just like yours. With an extensive background as a pay-per-click management agency, we plan effective paid promotion to drive relevant traffic. Whether you need Banner ads, Text or Gmail Ads, Finsbury Media is ready to help!

REMARKETING (RE-TARGETING) ADS

Increase Online Conversions with Retargeting

The first-time potential leads see your ads may not generate sale; it may act more as brand awareness. Let’s say a client visits your website and leaves, don’t lose that potential sale. Maybe they were mid purchase, and something interrupted they are browsing. A customer is much more likely to click on an ad they’ve seen before, making it essential to reconnect with potential clients.

This is where remarketing comes in. Remarketing tactics, target users who have clicked on your advertisement and interacted with your website. As they say, the second time’s the charm, the search is not limited to Birmingham either, so possibilities are endless. Partner with our Birmingham PPC Agency and achieve success with our Google Ad Remarketing.

OTHER ADVERTISING CHANNELS

Bing Ads, Facebook, Twitter and YouTube

Our Birmingham PPC Agency is a Google Premier Partner, so the majority of search ads we run are on Google. However, there are many other great opportunities when using other channels. Especially depending on where your target audience is most likely going to search.

Before our Birmingham PPC agency launches your campaigns, we first start by understanding of your brand and goals. We then complete multiply analysis help decide on the best channel to advertise. Due to variety such as, Bing campaigns can be very effective for the 50+ demographic. Our PPC analysis will ensure your business gets actively advertised. With a focus on diverse platforms to run your Birmingham PPC ads such as Google, Yahoo, Bing, and Facebook, we make sure you have an account set up tailored to your business and marketing objectives so that the ad gets noticed immediately and drives in more traffic.

PAID SEARCH (PPC)

Make your PPC budget work harder in 2021.

PAY PER CLICK (PPC) FAQ’S:

What is Google Ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

What are Google AdWords and Google AdWords Express?

Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

  1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
  2. Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
  3. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

What are the different types of Google Ads?

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.

How do I start advertising on Google?

To get started with Google Ads, click here to sign up. Our guided set-up process will walk you through creating your first ad in just a few steps. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.

What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

With SEO you have to invest before you get the traffic. With Google AdWords, you generally only pay when people click through to your website.

Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the click through rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

Can’t I Just Run My AdWords In House?

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

What’s Involved In Setting Up A Google AdWords Campaign?

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking

…and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

I Have An AdWords Campaign Running But I Can’t See My Ads – Is My Agency Ripping Me Off?

Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.

Why Do I Need An Agency To Manage My AdWords Account?

There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.

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