PPC Agency Nottingham
Google Ads Nottingham
PPC Services Nottingham
PPC Company Nottingham

Nottingham PPC agencies

Google Pay Per Click Services

Google PPC Management

AdWords Management

Google AdWords Experts

Pay Per Click (PPC) FAQ’s:

PPC Services

Google Ads Advertising

GOOGLE PPC ADS AGENCY NOTTINGHAM

GOOGLE ADS AGENCY NOTTINGHAM

GOOGLE PPC AGENCY NOTTINGHAM

NO NONSENSE GOOGLE ADS PPC MANAGEMENT

Google Ads allows businesses to put their products & services in front of people who are actively searching for them with PPC Advertising. By implementing the right PPC Campaign strategy you’ll be able to display your ads to potential customers when they’re ready to convert or buy. We achieve this time and time again by working closely with our clients to create high-performing, results-driven PPC campaigns focused on delivering good quality leads and conversions, not just clicks! We are the top PPC agency in Nottingham for a reason and we can help you with all your PPC campaign needs. 

If you’re a company based in Nottingham looking to promote your products or services online, you have found the right Google AdWords Agency. We are here to help every step of the way, don’t be shy if you’re confused about what PPC is and how it works. This is something we hear all the time, and we don’t expect you to be experts that’s why you hire us! Finsbury Media has a team of specialists in PPC Advertising, we can help you capture more leads, drive sales, and achieve more conversions.

In today’s competitive digital world every successful business owner recognises the benefits of acquiring highly targeted traffic to your site using Google PPC Ads. So don’t get left behind while the competitors capitalise on the opportunities of running a PPC Campaign. Speak with us and we can help you get started today.

PPC CAMPAIGNS

Google PPC is unique in the sense that you only pay when your potential customer ‘clicks’ on your ad based on ‘keywords’ and ‘locations.’ This type of targeted advertising can drive some tremendous results, but only when done correctly. PPC isn’t just a magic bullet – you need a PPC agency that really understands the technical aspects of Google Ads, the complexities of search, and how to maximize returns otherwise you could be just burning through your budget. With Finsbury Media, you know your AdWords campaigns are in good hands, as we are the top PPC Agency in Nottingham!

 As a PPC Agency in Nottingham, our PPC Management services are at the core of what we do and can truly transform your marketing. We work closely with you and guide you on what is required to have a profitable PPC campaign; Using our consultant’s experience and data-driven techniques we can guarantee your businesses will achieve success.

PARTNER WITH FINSBURY MEDIA A PREMIER GOOGLE ADWORDS AGENCY

Google AdWords Agency

Using Finsbury Media’s CLO Technology continuously improves ppc campaign results ensuring you get the best possible results from your Google adwords campaigns.

GET THE RESULTS THAT MATTER TO YOU

DRIVE WEBSITE VISITS
Get relevant traffic to your website from people who are looking for your services or products
GET MORE PHONE CALLS
Increase customer calls by linking the call you receive to a keyword. This valuable data will allow you to bid higher on keywords that delivery calls vs the ones that just deliver clicks
INCREASE WEBSITE LEADS & SALES
Get more online conversions including form submits and checkout purchases
MEASURE YOUR SUCCESS
With our advanced platform you can track your entire Return On Investment.

Finsbury Media Is One Of Google‘s Top PPC Performing Agencies

Google Ads Agency Nottingham

We are known as the top PPC Agency in Nottingham because we are different. We are a performance agency and use our very own technology to track and optimise PPC campaigns. If you are considering spending any money on Google advertising, you definitely need to speak with us.

 You might already manage your own PPC in Nottingham or maybe you use an AdWords agency. You think it’s working – but are you really sure? How do you know it’s been set up correctly? How do you know that you’re not wasting your budget on irrelevant or expensive keywords? At Finsbury Media, we eliminate the guesswork and deliver data-driven PPC campaigns.

Nottingham PPC Agency

Your Adwords Consultants

Whether you’ve built a PPC campaign yourself or have another Nottingham agency managing it for you, are you sure it’s being optimised correctly? At Finsbury Media, we go the extra mile to ensure every campaign is not only set up correctly but properly optimised, so you’re never wasting your budget on irrelevant or expensive keywords. We will work alongside you to develop a strategy that will deliver real results and increase profit. We promote our client’s ideas, take them into consideration, and apply them where necessary. PPC can be a minefield to navigate we get it; this is why we will give you a free Google AdWords audit.  Get in touch with our Nottingham PPC agency and discuss how we can help you today.

Pay Per Click (PPC) Success And AdWords Management

Get access to a Google Premier PPC agency in Nottingham

Finsbury Media has become one of the fastest-growing Google Premier PPC Agencies – based in our HQ in Nottingham we use our very own technology to track and optimize our client’s PPC campaigns. Using our unique CLO technology and simple-to-navigate platform you will be amazed at how transparent and easy it is to track the results each of our PPC campaigns deliver. Stop wasting time and money with agencies who are burning your budget – speak with one of our PPC specialists and get find out how you can start growing your profits.

SOME OF OUR FEATURES

24/7 BID MANAGEMENT

CLO OPTIMIZATION

CONVERSION TRACKING

CALL TRACKING

TELEPHONE RECORDING

KEYWORD GENERATION

AD CREATION

CUSTOMER JOURNEY

FINSBURY MEDIA IS A PREMIERGoogle‘s PARTNERS

Google‘s AdWords Experts

Google AdWords Experts – Finsbury Media

Not only are we a credible Google ads agency, but we have also been awarded as a Google Premier Partner. This gives us as an agency a badge of authority and gives our clients the confidence that they are working with a team with exceptional Google Ad expertise. The accreditation shows we meet higher Google Ad spending requirements, deliver client revenue growth targets, and sustained and expand our client base. 

We work directly with our clients to establish the goals of the campaign and evaluate your account on how effective it really is. We also make recommendations on improvements and suggestions on budget and keywords. The key to a successful PPC campaign in Nottingham is made up of many factors – site speed, security, relevancy and click-through rate (CTR). At our Nottingham PPC agency, we don’t confuse you with technical science or terms – we give you practical advice on how you can outperform your competitors, maximise your budget and that accomplish your marketing objectives.

DISPLAY ADVERTISING AND REMARKETING

Google PPC offers so much!

As a full-range digital marketing agency, we can help with more than just Google Ads. Traditionally Google Ads are just seen at the top 4 places and 3 on the bottom of SERPs (Search Engine Results Page). We can help you utilize the Google Display network (GDN) and reach even more potential clients across Google’s entire platform – so your ads can be shown on specific websites, in Gmail, and for specific searches using banner ads and text ads. Our Nottingham team are experts when it comes to online advertising – just give us a call to find out more! 

REMARKETING (RE-TARGETING) ADS

Increase Online Conversions with Retargeting

Has a potential client ever visited your website and just left? Perhaps they were mid-purchase. Maybe something interrupted their browsing. You need to reconnect with this prospective client. Missed opportunity? You bet, but this is where remarketing comes in. With remarketing your banner ads will be shown on partner websites – and the lower cost per click (CPC) makes this an attractive proposition. The search is not limited to Nottingham either, so the opportunities to reach clients are endless. Our Nottingham PPC Agency will help you combine Remarketing, Display Advertising, and traditional Google AdWords to generate leads and boost sales.

OTHER ADVERTISING CHANNELS

Bing Ads, Facebook, Twitter and YouTube

As a certified a Google Premier Partner, we run the majority of our search ads on Google. However, we can help with way more than just Google Ads. There are tremendous opportunities in using other channels – after all, if your target audience is elsewhere in Nottingham, you should be there too. Bing campaigns can be very effective for the 50+ demographic – and we would love to discuss the success stories we have for the other channels as well. We are one of the best-rated PPC agencies in Nottingham for a reason. Speak to an expert today and consider adding these channels to your PPC strategy.

PAID SEARCH (PPC)

Make your PPC budget work harder in 2022.

PAY PER CLICK (PPC) FAQ’S:

What is Google Ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

What are Google AdWords and Google AdWords Express?

Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

  1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
  2. Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
  3. Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

What are the different types of Google Ads?

  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

  • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
  • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.

How do I start advertising on Google?

To get started with Google Ads, click here to sign up. Our guided set-up process will walk you through creating your first ad in just a few steps. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.

What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

With SEO you have to invest before you get the traffic. With Google AdWords, you generally only pay when people click through to your website.

Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the click through rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from ÂŁ2 to ÂŁ1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

Can’t I Just Run My AdWords In House?

Usually when I hear this opinion of AdWords, the root cause is due to either running campaigns in house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from ÂŁ2 to ÂŁ1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure

What’s Involved In Setting Up A Google AdWords Campaign?

Setting up an AdWords campaign is quite complicated if you are doing it well, and involves a good knowledge of the platform. It’s not just clicking a few buttons. Setting up a new campaign involves the following, and more :

  • Understanding your advertising objectives
  • Understanding your products and profitability of them
  • Deciding which campaign types are most appropriate
  • Keyword research
  • Creating the correct campaign structure to drive down costs
  • Your campaign ideas may result in several AdWords campaigns being created to be more effective
  • Creating many ‘ad extensions’ to make your adverts more compelling
  • Writing copy for many different adverts
    (It’s not uncommon for a ‘simple’ campaign to have 100’s of ad variations if done well)
  • Creating or providing input to several different banner adverts (if using display)
  • Setting up conversion tracking within Google Analytics
    (this can be simple, but can also be very time consuming)
  • Minor modifications to your website to allow conversion tracking


and lots more.

This takes a lot of time, but ultimately it means your money will go further, and you’ll get better returns. Well set up campaigns will definitely save you money, and potentially lots of it.

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There’s millions of calculations performed in a real time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

I Have An AdWords Campaign Running But I Can’t See My Ads – Is My Agency Ripping Me Off?

Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.

Why Do I Need An Agency To Manage My AdWords Account?

There are some great staff at Google but when you call the main helpline you are unlikely to get the same person. If you do they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.

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