Building a social media community is a fantastic way to communicate with your fans and inspire them to engage with your brand. Companies may use social media to create relationships with consumers and raise brand awareness. Continue reading to learn how to expand your social media audience.
8 WAYS TO GROW YOUR SOCIAL MEDIA AUDIENCE
1. RESEARCH YOUR TARGET AUDIENCE
Social media will help you meet your target audience in ways that your company previously couldn’t. You can learn more about how to reach your consumers by researching your target audience. This can be accomplished by conducting competitor research and creating consumer personas. This will assist you in creating content that your target audience will appreciate and will encourage them to interact more with your brand on social media.
2. MAKE VISUAL POSTS
Using eye-catching graphics is a perfect way to capture the attention of your viewers. It will help you better connect with your audience, whether it’s a photo, a video, or a GIF. On Instagram, videos are the most engaging type of content, with tweets with videos receiving 10 times the engagement of those without.
3. USE HASHTAGS
Hashtags and tagging are two simple but powerful tools that brands can use in their social media strategy. Hashtags will make your target keywords stand out while also allowing you to interact with people who aren’t following you but are searching for similar details. Using famous hashtags such as #TBT (Throwback Thursday), #FlashbackFriday, and #MondayMotivation will aid those looking for the same information.
4. TAG YOUR POSTS
Tagging on your social media lets you connect your profile with other social media accounts whether that be an individual, company or event. This also helps attract people to your page who aren’t following you already. A simple way to start engaging with tagging is to tag a customer who left a positive review and saying how much you appreciate their review.
5. CREATE ENGAGING CONTENT
Creating useful and interactive content is an excellent way to engage not just your existing loyal fans but also potential customers. User-generated content is used by companies like Whole Foods Market to encourage community interaction while also improving their social media efficiency. It’s a fantastic way to boost your social media profile and prove that you care for your fans.Creating useful and interactive content is an excellent way to engage not just your existing loyal fans but also potential customers. User-generated content is used by companies like Whole Foods Market to encourage community interaction while also improving their social media efficiency. It’s a fantastic way to boost your social media profile and prove that you care for your fans.
6. UPDATE COVER AND PROFILE PHOTOS
The first thing people see when they visit your account is your profile and cover photos. Make sure your profile picture and banner are standard sizes for each platform, visually clean, and formatted correctly. It’s recommended to change your Facebook, Instagram, and Twitter profile and banner photo at least once a month. Use this as an opportunity to showcase your great work to your social media audience.
7. HOLD CONTESTS AND GIVEAWAYS
Giveaways are an excellent opportunity to increase your social media audience and get new people to like and follow your account. Some examples of social media contests include:
- Comment to win
- Best photo contest
- Fill-in-the-blank contest
- Caption contest
8. ENGAGE WITH YOUR AUDIENCE
On average, 83 percent of Facebook followers and 71 percent of Twitter followers expect a business to respond within 24 hours of asking a question. You must be actively engaged and respond to questions or complaints that are left on your page. If your company is planning on engaging, you must set time aside to respond to complaints and have criteria on how you will respond to inquiries and complaints. Companies that reported doing this said that it helped improve their social media reputation.
If you’re looking for ways to grow your social media audience, but don’t have the resources needed to handle these efforts, contact our team of social media experts to guide you through the process.