SEO Strategies Built for Your Industry
No two industries are alike.Your SEO strategy shouldn’t be either. At Finsbury Media, we deliver tailored SEO solutions for your sector, helping you rank higher, attract qualified leads, and outperform your competitors.

Ecommerce SEO Agency
In the eCommerce space, strong SEO is the difference between being seen and being forgotten. At Finsbury Media, we craft tailored SEO strategies for eCommerce websites that improve visibility, boost rankings, and convert traffic into sales. From technical site audits and schema markup to optimised category pages and long-tail keyword strategies, we cover every aspect of search engine optimisation to help your store grow.
Whether you’re running a niche boutique or a multi-category online retailer, we’ll help you increase organic traffic, lower your cost per acquisition, and maximise revenue. Our SEO campaigns are built to support scalability and deliver long-term success.
Turn your online store into a high-ranking sales machine with expert eCommerce SEO.
SEO for Law Firms
When someone searches for legal help, they want a firm they can trust — and they rarely go past page one. That’s why our tailored law firm SEO is focused on visibility, credibility, and lead generation. At Finsbury Media, we help legal professionals rank higher in Google, attract qualified traffic, and turn visitors into valuable client enquiries.
Whether you specialise in family law, personal injury, criminal defence, or conveyancing, we create SEO strategies built around your practice areas and location. From optimised service pages and content marketing to technical audits and link building, we cover every angle to ensure your law firm stands out online.
Establish authority, increase visibility, and grow your legal practice with SEO that delivers results.
SEO for Construction Industry
Your potential clients are searching online for trusted builders and construction experts — if you’re not showing up, you’re missing out. At Finsbury Media, we deliver performance-driven SEO for construction companies that puts your business at the top of local and national search results. From technical audits to location-based keyword targeting, we ensure your services get found by the people who need them most.
Whether you specialise in residential builds, commercial projects, or specialist trades, we tailor your SEO strategy to the services and regions that matter. Our campaigns include content optimisation, local SEO, link building, and on-page enhancements — all designed to generate qualified leads and long-term rankings.
Build your online visibility and grow your pipeline with expert SEO strategies for the construction industry.
SEO for Roofers
When homeowners and property managers need roofing services, they go straight to Google. That’s why a strong SEO strategy for roofers is essential for getting found online and winning more work. At Finsbury Media, we specialise in SEO that helps roofers rank higher in search results, attract targeted traffic, and convert clicks into real enquiries.
Whether you provide roof repairs, installations, flat roofing, or emergency callouts, we tailor your SEO campaign to the exact services and areas you want to dominate. From local SEO and Google Business Profile optimisation to content creation and link building, we handle it all — so your roofing business stays top of mind and top of search.
Climb the rankings and secure more roofing jobs with expert SEO from Finsbury Media.
SEO for Healthcare
In a highly regulated and competitive sector like healthcare, appearing at the top of search results can be the difference between growing your patient list or being overlooked. At Finsbury Media, we specialise in SEO for healthcare providers including private clinics, GPs, dentists, physiotherapists, and mental health professionals. We build ethical, compliant, and results-focused strategies that improve visibility while maintaining trust.
We work with healthcare businesses across the UK to enhance local rankings, attract high-intent traffic, and drive more appointment bookings through strategic on-page SEO, medical keyword targeting, local listings, and content that meets Google’s E-E-A-T standards.
Whether you’re a clinic, surgery, or private health practice, we’ll help you rank higher, get found faster, and convert more visitors into patients.
SEO for Small Business
Running a small business is challenging enough without having to fight for online visibility. Our SEO services for small businesses are designed to give you a competitive edge in your local market—helping you rank higher in search results, attract more customers, and generate consistent leads.
At Finsbury Media, we create custom strategies based on your business goals, service area, and customer behaviour. From optimised landing pages and Google Business Profile enhancements to local keyword targeting and review generation, we ensure your business is visible where it matters most.
Whether you’re a tradesperson, boutique, café owner, or service provider, we’ll turn your website into your most powerful sales tool.
SEO for Travel Agency
With the rise of online bookings and mobile searches, traditional travel agencies must adapt to stay relevant. At Finsbury Media, we deliver SEO for travel agencies that improves your search rankings, drives organic bookings, and helps you stand out from OTAs and aggregator platforms.
From local destination keywords to long-tail search queries like “honeymoon packages UK” or “adventure holidays Europe,” we tailor your SEO strategy to attract motivated travellers. We also optimise your landing pages for search intent, build out destination content hubs, and strengthen your authority in niche travel categories.
Whether you specialise in luxury travel, escorted tours, or bespoke holidays, we’ll help you grow your leads and bookings through expert SEO.
SEO for Startups
Startups face a unique set of challenges: limited budget, aggressive competition, and the urgent need for brand awareness. At Finsbury Media, we offer SEO services for startups that accelerate your growth from day one. Our campaigns are agile, scalable, and tailored to your industry—giving you the digital visibility you need to get in front of investors, early adopters, and customers.
Whether you’re launching a SaaS product, eCommerce platform, or service-based startup, we help you rank for the keywords that matter most, optimise your site architecture, and build authority through strategic content and backlinks.
Let’s turn your startup website into a growth engine with search visibility that scales as you do.
SEO for Manufacturers
In the B2B world, Google is often the first step in a buyer’s procurement journey. That’s why our SEO for manufacturers focuses on helping your business get found by engineers, procurement managers, and trade buyers looking for specific solutions and capabilities.
At Finsbury Media, we combine technical SEO, industry-specific keyword research, and optimised product/service pages to improve your rankings and lead generation. We also support you in reaching both UK and global markets with multilingual SEO and advanced tracking of industrial search intent.
Whether you manufacture components, machinery, or bespoke goods, we make sure your capabilities are visible at the exact point of need.
SEO for Chiropractors
Local SEO is critical for chiropractic clinics, where prospective patients are searching for “chiropractor near me” or “back pain treatment in [city].” At Finsbury Media, we provide SEO for chiropractors that increases your local visibility, boosts appointment enquiries, and builds trust in your clinic.
We optimise your Google Business Profile, structure your service pages for local keywords, and create content that addresses specific conditions and treatments like sciatica, posture correction, or sports injuries. Our strategies focus on attracting high-converting traffic and growing your online reputation.
Whether you run a solo practice or a multi-location clinic, we’ll help you stand out in local search results and attract more patients.
SEO for Dentists
In today’s competitive dental market, most patients begin their search for a new dentist online. At Finsbury Media, we offer SEO for dentists that helps your practice appear at the top of local search results, generate more appointment enquiries, and build long-term trust with new and existing patients.
From optimising your Google Business Profile and clinic pages to targeting high-intent local keywords like “emergency dentist in [location]” or “Invisalign near me,” we design strategies that bring more footfall to your practice. We also help boost your reputation with structured reviews, FAQ content, and dental service pages that convert.
Whether you’re a general dentist, orthodontist, or cosmetic dentistry specialist, we’ll help you grow your patient base through ethical, effective dental SEO.
Why Industry-Specific SEO Matters More Than Ever
In today’s competitive digital space, a generic SEO approach just won’t cut it. Each industry has its own customer journey, search behaviours, and terminology — and your SEO strategy should reflect that.
At Finsbury Media, we build bespoke SEO campaigns that align with your industry, audience, and business goals. Whether you need to improve local rankings with Local SEO, uncover technical issues through an SEO Audit, or deploy a full-scale strategy with our SEO Agency, we create data-driven solutions that drive traffic and conversions.
From eCommerce and legal to trades and real estate, our tailored approach helps you dominate the SERPs, not just compete in them.
Ready to build a campaign tailored to your sector? Speak to an SEO expert today.
Choose the SEO plan that fits your business
- 10 Keywords + On-Page SEOIncludes meta tags, H1–H5 headings, internal linking, and alt tags
- Local Listings & GMB SetupCitations and setup of your Google Business profile
- 2 Blogs / 5 Optimised PagesMonthly content creation tailored for services and keywords
- 3 Location Pages SEO landing pages focused on specific local areas
- Technical SEO + Reporting Includes schema mark-up, audits, and monthly performance reports
- Minimum 6 Month Plan
- 15 Keywords + SEO ScalingExpanded meta structure, schema, and conversion tag setup
- Local SEO + GMB Management Multi-location optimisation and profile maintenance
- 4 Blogs / 10 Optimised Pages Regional content crafted to drive local conversions
- 6 Location Pages Pages targeting key towns, cities, or service clusters
- Competitor Insights & Reporting Strategy analysis, FAQ content, and monthly SEO reports
- Minimum 6 Month Plan
- 20 Keywords + National StrategyNationwide targeting, CRO-focused content, and competitor mapping
- Google Business + Location SEO Scalable GMB setup and multi-region schema mark-up
- 6 Blogs / 15 Optimised Pages In-depth content tailored for national service campaigns
- 12+ Location Pages Custom landing pages built to cover national reach
- Advanced Reporting + Account Manager Dedicated SEO manager, dashboard KPIs, and technical audits
- Minimum 12 Month Plan
Built to deliver results.
- Competitor Analysis
Identify keyword gaps and market opportunities
- SEO Strategy Development
Create a custom plan based on your sector
- On-Site Optimisation
Improve technical structure and on-page elements
- Content & Local SEO
Develop niche-relevant content and local targeting
- Performance Tracking
Monitor rankings, traffic, and adjust for growt
- Competitive Pricing
No hidden fees, no inflated retainers, just great value that delivers results.
Across Industries
We are able to repair cracked alloy wheels and straighten them using modern repair methods. Plus we are fully mobile so we come to you, prices for cracked wheel repair start from £40
Composite bonding Maidstone is a quick and effective way to change the appearance of your teeth. This is a great alternative to teeth whitening as it doesn’t take as many sessions and it requires less hassle on your behalf. Composite bonding Maidstone can be finished in just one session.
Building regulation drawings Loughborough are highly recommended to achieve Building Control approval, especially if your designs are complex, and need to comply with technical legislation. At happinest, we ensure each building regulation drawing in Loughborough observes any and all legal requirements, whilst keeping up to date with new regulations.
Real Results from
Our SEO Campaigns
No.1 on Google for “grp fencing solutions”
Engineered Composites, the UK’s leading GRP supplier, partnered with us to boost visibility across their core product range. Through strategic SEO and content optimisation, their GRP Fencing page now ranks No.1 on Google — outperforming major competitors and earning top placement in both organic search and AI Overviews.
No.1 on Google for “cleaners lambley”
We partnered with Pristine Cleaning, a local cleaning service based in Lambley, Nottingham, to boost their online visibility. Their goal was to become the go-to choice for domestic and commercial cleaning services in the area.
No.1 on Google for “mobile cracked alloy wheel repair nottingham”
ScuffDoc offers mobile alloy wheel repair services across Nottingham. With a growing number of local competitors, they needed to stand out and capture top search positions.
Finsbury Media designed our new website from the ground up, ensuring both a stunning layout and user-friendly navigation. Their SEO expertise really shone through as we started seeing higher search engine rankings within a matter of weeks. From planning to launch, the process was seamless, and their ongoing support has helped us continuously improve and adapt. Highly recommended for anyone seeking a top-notch web design and SEO partner!
Were easy to approach at the beginning, had several meetings to discuss what Finsbury Media could do for us and we were more than happy to sign up for our PPC. We were that happy with the PPC that we then asked them to control our website and all the Technical fixes that was involved. Recently we have also moved our SEO to Finsbury Media. They have experts in all areas and it is clear who we need to contact about each area of our marketing/website requirements. They react very quickly when asked to look into something or make changes.
We engaged Finsbury Media for a broad range of digital services including SEO, content creation, organic social (with a big focus on LinkedIn), and email marketing. Their in-depth approach to keyword research quickly boosted our search rankings, and the fresh, engaging content they produced has really resonated with our audience. In particular, their LinkedIn strategy helped us make genuine industry connections, while the email marketing campaigns have driven measurable leads. The whole team are fantastic to work with—professional, creative, and always proactive in suggesting new ideas to keep us ahead of the competition.
Been using Finsbury Media for a few years now, I can really fault them. I have had the Web maintenance package and the seo package. I've seen my business rank higher on Google through the seo and the Web maintenance have also been very helpful with things I am unable to do myself. Overall I would highly recommend the seo and webdevelopment team both are superb
Frequently Asked
Questions (FAQs)
01. What is industry-specific SEO and how is it different from regular SEO?
02. Do I need industry-specific SEO if I already have a general SEO strategy?
03. Can you provide SEO for multiple industries or service areas?
04. How soon can I expect results from industry-specific SEO?
Why Choose Finsbury Media for Industry-Specific SEO
Sector-specific keyword research that targets real search intent
Custom-built plans for your niche, not recycled templates
Messaging aligned to your audience and industry goals
We focus on measurable growth and performance
Local experts who understand your market and speak your language