SEO (organic) or PPC (paid)? That is the question most business owners ponder when trying to grow their business. Organic traffic is considered free or earned. On the other hand, pay-per-click (PPC), deals with paid advertising. Both are valuable and when used in tandem, they can skyrocket your online visibility and sales. One is a
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Launching a new website can have serious implications on your website’s SEO performance. You may have heard horror stories about how brands spend a lot of time on the branding, customer experience, and content of their redesigned website but plummet in traffic after the launch. What is even worse is that a loss in organic
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Paid ads can be a quick way to generate website traffic that you can convert into leads, but SEO is still the traffic king. Organic search results get roughly 20 times more traffic than paid search results so SEO should be part of your lead generation strategy. But not all traffic is created equal. Let’s
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If your website doesn’t rank on the first page of a search engine’s results, then it is not likely that any new, potential customers will find your site. Most people searching for something will never go past the first page, so you need to ensure that your website gets ranked there. There is a range
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