The most popular social media site in America may be changing, and it’s not because of Twitter or Instagram. YouTube has been gaining more users than Facebook every year with an estimated 22 billion visits per month which places them right behind Google when considering global internet traffic expected by marketers at 82%. YouTube is
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Video has fast become the go-to content format for individuals evaluating products or services before purchasing them as digital marketing has progressed. Videos can be used to educate, entertain, and engage viewers, ultimately leading to conversions. Video appeals to a wide range of consumers, including YouTube’s 2.74 billion monthly active users. Despite its overcrowding, YouTube
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Over the past 15 years, YouTube has become an internet staple. In fact, it’s now known as the second largest search engine behind Google. As a result, YouTube offers nearly limitless value to businesses and digital marketers. Aside from creating and sharing video content, the platform also offers a variety of digital advertising options. According
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