If you’re running a business it’s essential you make sure that your website is properly optimised for search engines. What’s the point of having a great website if no one can find it? 

Today’s digital landscape has become far too competitive to ignore the impact of organic search. Luckily, there are a number of things you can do to improve your website’s search ranking. In this blog post, we’ll share six of the most effective with you.

1. Implement Keyword-Rich Titles & Descriptions 

In order for website visitors to find your website on search engines like Google, it is important to implement keyword-rich titles and descriptions.  This means each page should include relevant keywords in both the title and meta description for each page on your website.

However, it is important to not overuse keywords and implement them naturally to avoid over-optimisation, as this is considered “keyword stuffing” and can lead to penalties from search engines. You can also use keywords to create custom permalinks for your web pages and posts. This will support search engines indexing your content effectively, as well as make it easier for potential customers to find your site. By including relevant keywords in your content and tagging your pages correctly, you can help ensure that your site appears higher on search engine results pages (SERPs).

2. Optimise Your Website’s Content 

Similarly to the method explained above, ensuring that your content is relevant, keyword-rich and well-written, can significantly increase your chances of ranking highly on SERPs. Your website’s content should be original and informative, along with making proper use of all SEO techniques. 

Start by regularly publishing new content that your target audience will find useful and try to include images or videos whenever possible. This will keep your website relevant and help to attract and keep visitors. The more people coming to your website and the longer they stay on your website all factor into your ranking position. If you’re looking for a way to improve your website’s ranking, optimising the content of your website is a simple way that can have a huge impact on your search ranking position.

3. Build Backlinks To Your Website 

If you’re serious about improving your website’s SEO, then building backlinks to your website should be one of your top priorities. Backlinks are links from other websites to yours, this signals to search engines that they can be confident you are a reliable source in your industry. Giving your website a popular and relevant look. It is often thought that the more backlinks you have, the higher your site will begin to rank. This is only true if they come from relevant, high authority and trusted sources. 

There are a few methods to build backlinks, but often the best way is to publish guest posts on high-quality websites. This is where you include a link back to your website in your article body or author bio. By writing blog posts for other websites in your industry, you can increase both the visibility of your own website and the number of backlinks pointing to it. These are both factors that search engines take into consideration when ranking websites. You can also work towards acquiring backlinks through relevant directories, possibly some that focus on your area or industry. Once you build enough high-quality backlinks, you will see a significant improvement in your website’s search ranking. 

4. Optimise Your Images

An often overlooked aspect of SEO is optimising your images. This means giving your images relevant file names and using alt tags that both include the keywords you would like to trank for. This makes it easier for search engines to index your images and improve your site’s visibility on search results, ultimately leading to increased web traffic on your site.

Be sure to structure your site with images in mind. If you have an article showcasing different cars, make sure you provide readers with images each with a unique URL. This will help improve the user experience for everyone who visits your site and keep them returning. 

5. Use Google Analytics 

If you want to improve your SEO performance, it is essential you are tracking your data using tools like Google Analytics. Google Analytics is a free tool that allows you to track your SEO performance, such as website traffic, links, page structure, indexing and more. This is incredibly helpful when it comes to identifying areas of your site that need improvement. Simply create an account and add the Google Analytics code to your website to get started.

With SEO algorithms constantly being updated it is crucial that you track your SEO progress. Without knowing what direction you are headed you could be investing your time into efforts that simply aren’t working. With Google Analytics you can monitor your effort closely and make improvements whenever necessary. 

6. Work with an SEO Agency 

As mentioned above, search engine optimisation is an ever-changing landscape and algorithms are constantly being updated. As a business owner, it might be challenging to find the time to stay up to date with the latest trends and technologies. Because of this, it can feel impossible to see improvements in your ranking position. 

To ensure that your website always has the best possible chance of ranking highly, it can be helpful to partner with an experienced SEO Agency. SEO Agencies are equipped with a team of experts who keep track of all the latest changes and implement them accordingly. With an SEO Agency, you can spend more time optimising your business, while they focus on optimising your website. 

Final Thoughts 

So, what do you think? Are you ready to start implementing some of these SEO tips into your website marketing strategy? Be sure to keep in mind, that it’s not about implementing everything at once. Start with one or two methods, track your performance and adjust your technique from there. The most important aspect of a successful SEO campaign is staying constant with your efforts and making a bit of progress each day.  

Implementing these six tips for improving your SEO will give you a strong foundation to increase your website’s visibility and organic search traffic. If you are ready to get started, the team of SEO experts at Finsbury Media are here to help. We can craft an SEO strategy tailored specifically for your business that takes into account all the latest SEO updates and your marketing goals. Contact us today to learn more.