The message you put together for your brand is important, but it’s not limited just to the words you choose. In fact, the way you present that message is equally, if not more important. Even the most subtle factors of your web design like color scheme and font can impact how visitors view your brand.
Continue reading »
Designing a website can be intimidating for most people who lack the expertise and experience. The fact that possibilities are endless in web design makes the undertaking such an enormous challenge. Ordinary mortals can be overwhelmed by the range of choices from the arrangement of texts and pictures to choice of fonts and colors to
Continue reading »
Your website is one of the most important aspects of your business, but then why do so many business owners think that merely having a website is enough? Paying ‘just anyone’ to make a website for you is doing yourself, your company, and your customers a great disservice, not to mention supporting sub-par web design
Continue reading »
If there are so many free WordPress themes, why should a small business hire a custom WordPress designer? In WordPress, design templates known as “themes” are ready for use out-of-the-box and can be switched out like a ‘skin’. Most are free, which is one big reason WordPress is adored so much. Although they are convenient
Continue reading »
In just a few years, SEO has gone from being relatively unknown to being a staple of modern business marketing. While some companies may have been able to get away without formulating an SEO strategy for their website, it is becoming harder and harder for companies without a clear SEO strategy to find new business
Continue reading »
Whether you are a sole entrepreneur or a major player in the industry, you cannot thrive in the digital world unless you have what it takes to convert the incoming traffic into customers. Your virtual existence depends upon the level of marketing skills that bring an awareness of what drives or deteriorates the interest of
Continue reading »
So, you’re going through a website redesign. Awesome! It’s always a good choice to keep your website updated, so that you’re not giving the impression that your company or organization is behind the times. It’s so easy for web surfers to quickly click that “back” button if they don’t like what they see. Have you
Continue reading »
With the prevalence of mobile devices such as tablets and Smartphones, it is becoming more and more necessary to adapt both your website and your SEO strategy to accommodate to users needs. But where do you start with choosing a mobile website type? One of the biggest issues of building a mobile site is that
Continue reading »
Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the reasons as to why users are bouncing are
Continue reading »
Having a great website design is crucial to Bounce rates can be a tricky metric when it comes to analyzing your digital marketing campaigns. Analyzed to comprehend your site’s overall user experience, they are typically defined as a user leaving your site after only viewing one page. Although this is a rather simplistic definition, the
Continue reading »