What is SEO & Organic Search? Organic search results refer to the websites ranking on a search engine that is listed freely. The “terms” used when conducting a search are called “keywords”. Unlike the Google search results that are listed with “Ad” that appear at the top and bottom of search results and queries, organic
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Understanding keyword match types is pivotal to a successful Google AdWords campaign. Match types give marketers the ability to control how relevant a search term has to be to match their keyword and activate their ad. There are four different match types in Google AdWords: broad match, broad match modifier (BMM), exact and phrase match
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Voice search is a recent technology that allows you to make online searches using voice prompts. Although it has been developed for over 11 years, it has only recently become a mainstream technology. It is estimated that voice search usage will increase to 50% in 2020. It is vital, therefore, for you to optimize your business
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Scott Spencer, VP of product management, ads privacy and safety at Google, informs the steps the company is taking to preserve the integrity of the ads on our platforms. An earlier version of this article appeared on the Keyword blog. People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the
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Responsive Web Design Having a good web designer is essential. Good website designs, especially in our smartphone-driven media age, are essential to getting more traffic, better user retention, and increased conversions for businesses. It is not enough these days to have a “one website design fits all” mentality. Given that there a multitude of platforms
Continue reading »Search engine optimization or SEO is the process of ascending to the top of non paid listing (organic) rankings of search engines. Basically it involves making your business site rank high in any search results. The number of people relying on search engines to enable them locate a suitable home improvement specialist is constantly increasing;
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How many characters use in a meta description? At the beginning of May, the length of the meta description on Google has been shortened after the last update in December 2017, when the length reached limits up to 290 characters. Now, Google is coming back to previous limits. Best practice in 2019, is the same as
Continue reading »Quickly build a Google Data Studio report with your paid data in Google Sheets Google Data Studio is an easy-to-use, free reporting tool but it has a key limitation. It is missing integrations with ad platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads. One way to solve this problem without paying for a data
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Matthieu Pellerin is the founder and head of Google’s Growth Lab. His team is responsible for activating Google’s crisis response, as well as supporting growth across Google’s consumer apps, devices, and business solutions. The team runs more than 1,000 campaigns per quarter. Here he shares how he’s thinking about growth in response to the coronavirus
Continue reading »Nearly a month into the unfolding COVID-19 pandemic, marketing teams have become well-acquainted with what an unprecedented crisis demands: pivoting, reprioritizing and staying resilient. One such team is Google’s Growth Lab, which is responsible for growing Google’s brand and business. Mattheiu Pellerin, who leads the team globally, shares how he and his colleagues have evolved
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