But having a quick ad size guide makes the task so much easier. So, allow us to help you that little bit extra with our quick-fire guide to Instagram ad sizes in 2020.
Instagram Ads – General
Square image / video: 1200×1200 pixels
Portrait image / video: 1350×1080 pixels
Landscape image / video: 1920×1080 pixels
Story: 1080×1920 pixels up to 15 seconds
1. Instagram Link Ad
Creative
Image size: 1200×1200 pixels
Proportion: 1:1
Format: PNG
Limitation: limit the image to below 20% text – anything above increases the risk of low exposure.
Copy
Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)
Hashtags: up to 30
2. Video Link Ads
Creative
Image size: 1200×1200 pixels
Proportion: 1:1
Resolution: at least 720P
Size: up to 4 GB
Video length: up to 120 seconds
Main video frame: an image containing less than 20% text
Format: MOV or MP4
Copy
Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)
Hashtags: up to 30
Long video ads
Size: 1200×1500, standing
Proportion: 4:3
3. Carousel Ad
Up to 10 images/video – any image/video can be with a separate link (minimum two videos/images per carousel)
Creative
Image size: 1200×1200 pixels
Image format: PNG
Proportion: 1:1
Resolution: minimum 720P
Size: up to 4 GB
Video length: Maximum 60 minutes. Recommended 30 seconds.
Video Format: MOV or MP4
Copy
Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)
Hashtags: up to 30
4. App Installation Ad
Creative
Image size: 1200×1200 pixels
Proportion: 1:1
Image format: PNG
Limitation: keep the image to below 20% text – anything above increases the chances of low exposure.
Copy
Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)
Hashtags: up to 30
5. Collection Ad
Collection ads look normal on Instagram (same sizes). However, once you click on it, it opens along with the screen without leaving Instagram, in which you can then scroll down. Under the ad appear three small images that are a part of the collection’s images.
Creative
Main image/video: the same as a regular ad
You are able to upload 4-8 images per ad collection
Any image should be linked to a price, link, and headline
You can select the writing on the call-to-action (CTA) button
Copy
Text: 90 characters
Instagram Story
1. Link Ad – image / video
Link ads appear for five seconds or until the user clicks to be taken to the next story. It’s imperative to leave around 14% (250 pixels) from the top and bottom of the image without logos or text, as this prevents covering of these central aspects by the profile sign or CTA button.
Creative
Image / video size: 1080×1920 pixels
Proportion: 16:9
Image format: PNG
Video format: MOV or MP4
Video size: up to 4 GB
Video size: up to 15 seconds
Limitation: keep the image below 20% text – anything above increases the risk of low exposure.
2. Carousel Ad
Like link ads, this ad will appear for five seconds or until the user clicks on to the next story. It’s imperative to leave around 14% (250 pixels) from the top and bottom of the image without logos or text, as this prevents covering of these central aspects by the profile sign or CTA button.
Creative
Image / video size: 1080×1920 pixels
Proportion: 16:9
Image format: PNG
Video format: MOV or MP4
Video size: up to 4 GB
Video size: up to 15 seconds
Limitation: keep the image below 20% text – anything above increase the risk of low exposure
Instagram ad sizes, like their other social media counterparts, are often subject to change. It is important that you, as a professional marketer, keep up to date with these changes. You don’t want to find that a few months down the track Instagram has changed its optimal ad specifications and you’ve fallen behind.
Keep coming back to find out the Instagram ad specs you should be using throughout the year.