In the great race to rank at the top of a Google search result page are a number of competitors and algorithmic nuances you must step, crawl, climb, and jump over. The competition is tough. With over 200 factors that delegate your ranking in the Google algorithm, there are many site specificities Google relies on to put your company in it’s place.

It’s a challenging fight to the top of the list, and a long one at that. But we got to know Google’s algorithm and ranking system well. With some elbow grease, persistence and answers to the question, “How are websites classified by Google? “You can rest assured you ‘re going to ascend the totem pole Google Level.

If you’re asking the loaded question, “how does Google rank websites?” then it’s time to fully dive into the world of search engine ranking.

How It All Works

In short, Google’s tests of algorithm and knowledge collected by “spiders” search engine generate a ranking for a website. Then these websites are shown on the search result pages in an order that represents Google ‘s view of the authority of each website.

Being the top result communicates the highest authority and “usefulness” of your site’s link in regards to a user’s search.

The more traffic to your site the higher the rating. The more traffic to your site, the greater would be the ability to create leads and land potential customers. It is pretty darn significant, as you can tell right now.

The Algorithm and the Factors

While there are over 200 known factors that make up Google’s entire ranking algorithm, the thing that matters is Google’s PageRank, the algorithm created by Google’s internal team to rank websites in search queries.

PageRank is a calculation that values websites based on the quality and quantity of links to a webpage, prescribing a rank number as a result.

Google sees this as an affirmation of the authority and consistency of your website when a website connects to your website on their list, thereby granting you a higher rank for that specific search. The better the site has been built which links your website. It makes a more organic method of ranking a website, rather than ranking by what we would term black hat SEO techniques.

Google does not publish information about it’s PageRank algorithm. Therefore, it’s up to SEO agencies like Finsbury media to solve the puzzle.

Moz developed a quantifiable metric to mimic parts of PageRank called domain authority. This is a score given by Moz that predicts how well a site ranks on search engines.

The higher the domain authority score, the better, as it displays an honorable gold star on your site from a respected authority.

The score is given around the amount of authoritative sites that link back to your site, and vice versa. These links are called backlinks.

How You Can Improve Your Google Results #1 – Keyword Research

Keyword analysis and optimization are at the heart of SEO. Keywords are key components of Google rankings when landing big. Having your keywords correct helps link users to your content. Here are a few required steps for related keywords:

1)Identify topics to focus content on
Generating topics that potential leads might search for online is crucial in creating traffic to your website. Pick keywords from the broader topics brainstormed and mold your content with those keywords and keyword themes

2)Identify keywords within the themes
Next, outline a list of keywords you’re going to implement into your content wording and your content’s thematic focus. Be sure to integrate links with these keywords so they hold even more weight in the scheme of Google’s ranking.

3)Research related themes for more opportunities
Using keyword research tools, locate similar terms searched for your initial keywords. Creating keywords around these related terms helps to generate those users searching for slightly different keywords and keyword phrases.

4) Track head terms and long-tail keywords
Head terms, or shorter, more generic keywords and long-tail keywords, more specific, phrase-based keywords are both effective in your keyword relevancy. There’s notable effectiveness in attracting more traffic by keeping your content and site rich with keyword-specific and keyword-related terms. Generically speaking, if you’re able to optimize your website for head terms, which are highly competitive, your site will also begin ranking for long-tail keywords. It’s important to note that, while it may seem more advantageous to rank for the head-terms, over 70% of searches are long tail keywords and long tail searches convert at a higher percentage.

Integrating these steps into your SEO strategy helps make your site and content accessible by search words and phrases, which in turn increases the site ‘s ranking in Google’s search rankings. Google’s algorithm would find your platform more authoritative and useful, keeping your company stable and helpful in climbing up the search ranking scale.

How You Can Improve Your Google Results #2 – On-page Optimization

On page SEO, also known as technical optimization, includes the aspects of SEO that are displayed on your actual website. While the intricacies of on-page optimization are detailed and lengthy, they serve as yet another way for Google to rank your website.

Some of these on-page optimization factors include:

-Fresh, high quality content. Ranging in appropriate word count, starting at a minimum of 500 words

-Target keyword search phrase integrated the appropriate amount in headline, title, sub-headline, and the content’s body

-Links to relevant authoritative sites, links back to your own site, and other coded link specificities

As the list goes on, these qualities of on-page optimization are utilized the best when done correctly and effectively. On-page optimization creates yet another avenue for your site to be noticed by Google and ranked accordingly to it’s quality of content and relevance in related searches. The most efficient way to tackle these technical issues with an SEO audit.

How You Can Improve Your Google Results #3 – High Authority Back Linking

Back linking, known as incoming or inbound links, are the links to your website from other sites on the Internet. As an indication of the popularity of a site, back linking is yet another crucial factor in how Google ranks a website.

The inbound links of your site continue to enhance the authority of your site to your competitors, your possible leads/customers, and Google’s rankings. Building backlinks can go a long way in your SEO campaign.

Ensuring that links are not broken on your website and linking to keyword and content-related pages boosts domain credibility that is key to how Google rates websites. It is important to concentrate your links and content on competitive and appropriate keywords when targeting visitors to find content on your web and land it on your website.