A key aspect of any effective digital marketing campaign is quality web design. In a vacuum, web design does not exist; it needs to be part of a bigger plan to boost your digital presence.
This is a key element of design driven by development. As the strategy for digital marketing shifts and grows, so does your website. Working with a development-driven design firm will help you monitor user behaviour and make adjustments over time that are appropriate. Here a few key considerations when planning a new website design to get started in the right direction.
User Experience Is Key To Getting the Most Out of Your Digital Marketing Strategy
Making sure that your website works properly and makes sense visually can be the difference between attracting new customers and losing their attention. Broken links, categorizing items in ways that do not make sense, coupon codes that do not work, and similar issues lower the quality of your website’s user experience and decrease your chance of making a sale. Be sure that your website loads quickly and is optimized to be read on mobile devices in order to ensure that your viewers get the best possible experience using your site on any device.
Keep Your Branding Consistent
It should always be a top priority to keep different aspects of the branding of your website aligned with the rest of your marketing materials. This helps to maintain continuity with the brand. It gives the same impression to visitors to your website as members of your target audience who first see other types of digital marketing, such as display ads or landing pages.
To introduce your customers to the character and tone of your brand, you have carefully developed your logo, fonts , colours, and other elements of your digital marketing strategy, and keeping these elements consistent in the design of your website ensures that visitors do not receive mixed messages unintentionally.
Strong SEO Makes Your Website Easy to Find
Nothing frustrates potential customers more than not being able to find the information they need. Your website, Facebook page, and similar items should be the first things that come up when your business is searched for. Sites that do not show up on the first page of search results will often not be viewed at all. Taking steps to improve your SEO rankings, such as analyzing keywords, avoiding duplicate content, and starting a blog to drive traffic to your website, is an effective way to ensure that you are getting the most out of your digital marketing strategy.
Web Design Should Support Your Digital Marketing Strategy
At Finsbury Media, we are here to help you support the goals of your digital marketing strategy. Well-planned website design, we believe, can do more than look good. SEO best practises should also be observed, consistent with the remainder of the marketing materials, and create a good first impression of your brand for consumers.
Contact us to learn more about our digital marketing strategy, and start planning your next step today!