Performance Max is a new option for businesses looking to improve their results across all Google Ads channels and inventory. Learn how to give your business a boost with Google Performance Max. Performance Max is a bid management solution that helps you optimise conversion goals in real-time and across channels. The innovative Smart Bidding feature
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Google provides and organizes the world with accessible information. Maintaining a healthy digital advertising ecosystem requires that Google protects their users from any manipulation. Without help from a skilled Digital Marketing Agency, it can be hard for a business to navigate between the ad various guidelines. Google’s policies are intended to provide a safe environment
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The number of social media sites available continues to grow, but it’s important for business owners and marketers alike not only know the right platforms to use; they also need an understanding on how these networks function. The two main questions when using any type or platform are: what do I post? And why does
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Your domain authority is the measure of how well-known your website is. To increase this, you should focus on increasing both the quantity and quality of referring domains that point back to yours in search engine optimization efforts. The quality of a link is much more important than its quantity. In this article, we’ll talk
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If you’ve been in marketing long enough, you’ll know that the main job of landing pages is to drive conversions. Whether it’s a landing page for asking for email addresses to sign up for a newsletter or a landing page offering a free trial for a piece of software, the goal of the page is
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A great internet marketing strategy is impossible if you don’t have the right keywords or content optimization for search engines like Google, Bing and Yahoo! Onsite SEO means making sure that your website meets all of these demands; off site consumption promotes an optimized web presence through social media campaigns along with proper branding efforts
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As an experienced PPC Agency, we know that setting up an ad on the web doesn’t always guarantee you’ll make a sale online. Sometimes people start their journey online and convert offline, such as by calling or visiting your location for discussions about products and services they saw in one of your ads. The results
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Since its inception, video-based social network TikTok has taken the world by storm. The app is especially popular among Millennials and GenZ users who love creating short videos of themselves interacting with friends or family members via their phone screens (or even just holding up an iPhone Say Cheese!). If you want to reach this
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The social media landscape is changing, but Facebook and LinkedIn remain king of the online world. While other networks may be newer or more specialized in nature. For businesses large AND small alike: It doesn’t matter if your company has just started up because they will find success using platforms to reach potential clients through
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If you’re looking to switch careers and have some qualifications that could help land the perfect job, there is no shortage of options for expanding your digital marketing toolkit. So you’re thinking about going back to school? Think again! There’s no need for expensive online courses when there is so much free knowledge out here.
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