Even if small businesses are just starting their year, especially in their practice of marketing, Google’s organizational structure for local search strategies still tend to emphasize its future conversations about local search while disregarding its former conversations. While it might feel as if local SEO snuck in the back door, studies show that the growing
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There is no shortage of articles and posts listing the many reasons why you need a digital marketing strategy. Particularly, at the end of the 2nd millennium, we finally start to fully appreciate the power of the website and digital marketing. Today, we would say it is unavoidable and critical – and indeed powerful. The
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The amount of marketing budgets going toward influencers has increased dramatically over the past few years. In terms of searches for “influencer marketing” alone, the number has increased by over 1500% during the same period. In other words, influencers will play a greater role in marketing in this next era. By utilizing influencer marketing, brands
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Organic search has the potential to generate over 40% of your total revenue. This was a statistic posted by BrightEdge in 2014, yet it is still one of the most commonly referenced statistics that exemplifies the transforming impact of SEO (SEO). Every business, regardless of size, needs SEO for its website. Whether you’re a small
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Many small businesses may not know the importance of having and maintaining a website. In fact, 46% of small businesses in the U.S. do not have a website and are missing the opportunity to spread brand awareness and appeal to more potential customers. Those that do have a website, may not take advantage of ongoing
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Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the stories feature has appeared across multiple platforms, with many brands hopping on the bandwagon. But this format isn’t just for social media – Google introduced its
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Google has emphasised the importance of the user experience (UX) in the operation of its search engine, Google Search. Search, like any good product, wants you to find the information you need right away, completing your search intent in only a few clicks. With the rise of zero-click searches, this efficiency has recently developed and
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Marketing gurus have been debating whether to engage in content creation for Google or social media for a long time. Most businesses use SEO firms to help them grow their businesses through content marketing, but often overlook the power of social media. Some firms, on the other hand, rely only on social media to expand
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Businesses, both large and small, need a strong online presence. Whether you use the services of an SEO agency or not, the internet presents massive marketing opportunities. Digital Marketing Agency can exponentially multiply business growth and open up distant markets that were unreachable 20 to 30 years earlier. Sounds promising. However, your company needs to
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It is common knowledge that websites on the first page of Google receive a large percentage of search traffic visits. This is evident in a recent Moz study which revealed that the first page of Google captures more than 70% of organic search traffic clicks. Achieving this feat requires none other than SEO Agency London
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