After your lawnmower breaks, you head to the Google search bar to look up “new lawnmower,” and straight away, your eyes are drawn to a lawnmower ad at the top of the search results. The efficiency of Google paid search ads is demonstrated in the example above. Users typically don’t feel the need to scroll
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You’ve probably heard that if your SEO isn’t up to par, potential clients will have a difficult time finding your website. It can be tough to keep your website optimised for SEO over time due to the amount of time it takes, the technical expertise necessary, and regular search engine algorithm updates. But with 93%
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As a company or brand, you want all eyes on you. For this, you need to show up among the top ranks of Google SERPs (search engine result pages) and be visible on YouTube and various other platforms. There are two ways to achieve this: organically and through paid advertising. And as any experienced London
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A basic SEO website audit is a great starting place for your digital marketing agency London strategy. Conducting an audit will help you see where you currently rank and how you can do better. This may sound complicated, especially if you’ve never done it before, but a DIY website audit isn’t as difficult as it
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There are over 1.8 billion websites in the entire world. Out of these, only 200 million are actively getting search traffic from the search engines and only a fraction of those are showing up on the first page for organic search results. You might be asking how to get more search traffic to your website
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The SEO industry is worth $80 billion or more, and many people see it as a cornerstone of marketing in the digital age. Yet, SEO is often overlooked by business owners. Even CMOs aren’t always convinced the service is worth the money. You’ve probably heard the term before, but you may not even know what
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SEO is a fundamental part of customer acquisition and retention. It’s also a lot more than performing keyword research or link building. For that reason, many businesses choose to work directly with an enterprise SEO agency to gain and maintain a strong digital foothold in their vertical. Working with an SEO firm can help you
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Both PPC and SEO are inbound search marketing methods, and as such, they are intertwined. Despite this, as the Head of SEO in London, I’ve seen many marketing teams plan and manage their PPC and SEO independently, which can result in big inefficiencies in my experience. A comprehensive approach to search marketing has a number
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Facebook ads are making a statement in the world of social media advertising. To attract more business, an increasing number of firms are using this social media platform to market the items and services they provide to their customers. If you’re thinking about using Facebook for business ads, you’ll want to know what the advantages
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Is there a difference between SEO content authoring and SEO copywriting? Certainly not. There is a significant difference between the two, and each serves a distinct purpose. However, these concepts are often misunderstood in the commercial world, as well as in the SEO sector. Finsbury Media a digital marketing Agency, we offer London SEO services
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