Let’s say you’ve started your own business. The office you’ve leased is a 22 by 14 foot sprinter van. Every day, you find a new challenge in a new location across the areas you serve. You might be a plumber or an electrician or a landscaper, but above all you’re a business owner. We’ve recently
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As COVID-19 sweeps around the world, vast swaths of the workforce find themselves working from home for extended periods for the first time. Many of them are learning how to structure time and use technology to make the transition as seamless as possible. But the coronavirus could accelerate a trend that was already underway. Even
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The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering, from setting your approach and choosing platforms to designing your set and building in opportunities for engagement. We know a lot of people are exploring taking their
Continue reading »What are the changing consumer behaviors, new technologies, and industry trends that are set to disrupt marketing in 2020? Google marketing and advertising leaders from across EMEA share their predictions to give you a competitive advantage at the start of this new decade in marketing. 1. Snackable video content Martha Ivester My teenager’s latest goal
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So, you’re ready to take the plunge and design a site for yourself, your business or some other wonderful thing you adore—but have no idea how to design a website? Want to take your client sites to dizzying new levels of traffic? Need some gorgeous web design to feature in your online design portfolio? We’re
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COVID-19 has led many companies to recommend that employees work from home. For many, remote work is a new reality and one that takes some getting used to. Below are a few tips for working remotely from Google’s Primer team to help you make the most out of the situation. A version of this tutorial originally
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Recent days and weeks have been challenging for our industry, our customers, and our employees. As our CEO Sundar Pichai wrote on Friday, COVID-19 is affecting our communities in different ways. Many in Europe and the Americas are just now beginning to experience what people in Asia have been confronting for weeks, he noted. We’re operating
Continue reading »Joshua Spanier is Google’s global marketing VP for media. He leads teams around the world who plan, buy, run, and assess media on behalf of Google’s brands. Here he shares how his teams are navigating Google’s campaigns through the COVID-19 outbreak. To say it’s a unique time in the world is an understatement. As we
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