Best Technical SEO Tools to Boost Your Rankings in 2020

Technical SEO tools are essential to get valuable insights and tips concerning the technical part of the optimization. What is technical SEO, and why do we need it to improve our websites?

SEO is more than keywords, because the key to achieving the goals is to optimise the content to ensure it can be found in search engines. For a better search performance, therefore, it is essential to identify the right technical SEO tool to meet the needs of businesses. Technical SEO audit helps professionals boost the rankings by focusing on relevant keywords to provide access to the target websites.

Here is a list of best technical SEO tools that must be known by every SEO professional to deal with the technical issues on SEO audit successfully.

Moz Pro

If you are looking for a useful technical SEO audit tool, Moz Pro is always there for you with its experienced and skilled team on creating the best solutions for you. This tool offers strategies on understanding your visitors, tracking your rankings, and auditing your websites to optimize your pages with maximum potential.

Moz Pro provides you with prioritised search optimisation recommendations and creates custom reports. By arranging recurring reports sent to your customers and stakeholders it saves your time. You will feel that your work is incredibly valuable and must be improved with the best technical SEO audit.


Searchmetrics is another technical SEO audit tool that offers data-driven insights to maximize your search and content performance. With its custom search and competitive tracking software, you can experience the best organic search traffic for your website.

If you want to find the best opportunities to get optimised results, Searchmetrics is one of the best options that can unravel the search complexities and provide your business with customised strategies. Searchmetrics gives you the best custom insights and decisions with its productivity based on your operational data and their search data.

Google Search Console

The primary tool that should be used by SEO professionals is Google Search Console since it works for Google. So, it is easy to improve your Google rankings and your performance on Google Search. Recently, many updates replaced its old version with advanced data, reports, and features.

Using Google Search Console, you get notifications on the problems of your website and have an opportunity to fix them. It automatically detects the problems with your website and let you know how to resolve them.

With Search Analytics you can also optimise your content by providing the information on the location, impressions and clicks of your website on Google Search. You can monitor your website’s Analysis. You can also check this article in our blog if you want to know more about the SEO monitoring tools.


Deepcrawl drives growth for businesses and enterprises. It is a pioneer in web crawling technologies by detecting and fixing technical and performance-related issues with its excellent technical SEO tool.

With its multi-domain monitoring, custom dashboards, and professional services; Deepcrawl offers you the best technical SEO audit experience. Its custom reports and filtering options result in the absolute pleasure of the customers. Their brand-new tool called Automator provides SEO quality assurance by allowing its customers to test their codes for SEO impact before pushing to production. Thereby, customers can minimize risks and plan cost-saving procedures.

Website Grader by Hubspot

You can quickly check how good your website is by giving your website address to Website Grader developed by Hubspot. It is a free online tool that provides customized report grading websites about performance, SEO activities, and security.

You simply write your website URL and e-mail address, and it generates a personalized score between 1-100 in a few seconds. You can get a detailed report on the performance of your website through the critical criteria. This is a chance for you to take the necessary steps to achieve the improvements for your website.

Google Webmasters

If you desire to have more visitors in your website, Google Webmasters can help you manage your search and content performance. It has courses and guidelines to create high-quality and search-friendly sites for its customers.

With the advice on how to improve some aspects of websites, Google Webmasters leads the way to teach you how to have an impactful and attractive website. You can check your visibility and search performance on Google Search Console that cooperates with Google Webmasters.

Screaming Frog

Screaming Frog with its extensive features and services, is one of the best technical SEO tools. It’s a handy crawling tool that introduces canonical errors, URLs, and response codes as well as missing page titles, meta descriptions, and meta keywords.

Through the audit in Screaming Frog, you can achieve most of the steps in technical SEO checklist to have better search and content performance. It provides you with an opportunity to identify what is missing or wrong with your website. Thousands of SEOs and agencies trust Screaming Frog for their technical SEO audits.

Ahrefs shows you how to outrank your competitors by analyzing why they rank so high and recommend the actions you need to take. Some of the basic features of Ahrefs are as follows:

  • Keyword Research
  • Backlink Research
  • Content Research
  • Rank Tracking
  • Web Monitoring

Through its backlink research, you can get better results in off-page technical SEO. It runs the world’s most extensive index of live backlinks and updates its index with fresh data regularly.


If you are looking for an all-in-one SEO tool for professionals, Serpstat is one of the best options on your website that will provide advanced analytics. It shows you the fluctuations in market share and offers insights into the distribution of traffic between different domains.

Site audit, backlink analysis, keyword analysis, and competitor research are some basic features of Serpstat releasing comprehensive and reliable data to its customers.

Final words
If you wonder how to take advantage of technical SEO tools for your business and examine the strategies, you can read our article technical SEO case study showing how to improve organic results in search engines.

Best Technical SEO Tools to Boost Your Rankings in 2020